ADVANCED TIPS FOR DRIVING DEMAND

Increase conversions by 300% a case study in

Modern marketing

7

Marketing Author: Marketing Automation For Dummies – 2014

Is my love, work, passion, and what I think about all day

every day

- Mathew “Sweezey” @msweezey

Craftbrewing

Atlanta

Goddaughter

Kaela

Snowboarding

Japan

(LEADS) MORE BETTER

WHY  WE’RE  HERE  

SLIDES Will be sent out after the presentation

PSA

NOSILVERBULLETS PSA

NASA MORE

POWER IN A GOOGLE SEARCH,  

THAN ALL OF NASA HAD IN TO PUT A MAN ON THE MOON

Attention Span 8

seconds

2/3 Consumer Executive Board

76% go to Google

times to research a purchase

TIP

Understanding THE NEED FOR STAGE BASED LEAD NURTURING

1

12 3DIA

GR

AM O

F

RES

EAR

CH

     

TIP

LEARN TO MAP CONTENT TO YOUR STAGE BASED STRATEGY

2

CONTENT CONTENT CONTENT

- Seth Godin (1999)

294 Billion Emails

2 Million Blog Posts 250 Million

Photos

(FRESH) RELEVANT ENGAGING

-Jay Baer (2012)

Of survey respondents said they want different content at each stage of research.

77% C

ON

TEN

T

ENG

AGEM

ENT

     

Con

tent

By

Lead

Sta

ge

     1 2 3

-Any content about how to do their job

better

-Any content about how

others benefited

-Any content about why you

are the best choice

TIP

CONSIDER"HOW SMART "YOUR LEADS "ARE: WICKED SMART

3

SURV

EY

A B  

OR

WIC

KED

SM

ART 20 1

2

SUBJ

ECT

LIN

ES

     1 3

TIP

KEEP THEM MOVING ON DOWN THE LINE BY READING THEIR MIND

4

Conversions are their key metric. Learn the benefits of “Others Also Like This”

-Jeff Bezos (2007)

12 3DIA

GR

AM

RES

EAR

CH

     

CAL

L TO

AC

TIO

NS   John,

Here is a case study from Comscore showing how they changed their email programs to drive more revenue. I thought you’d enjoy reading it. Or if you’d prefer here is a worksheet they used to help them start on their process. Best, Mathew Sweezey

2 3

TIP

IT’S EASY AS 1-2-3 SIMPLE AS DO, RE, MI BABY, YOU AND ME GIRL

5

? YOUR    

DATABASE  

1-2-3

1-2-3

3 2 1

3 2 1

3-2-1

200k

TIP

I’LL TAKE “THE PEN IS MIGHTiER” FOR $500 TREBEK

-SEAN CONNERY

6

Prefer content to be less than 5 pages. Only 1.7% would prefer more than 5 pages.

7I% C

ON

TEN

T

ENG

AGEM

ENT

     

TIP

NURTURING ISN’T EMAIL ONLY!!!

7

CR

OSS

C

HAN

NEL

1960 !5 marketing

Channels 2013!

60+ marketing Channels

2020!100’s of

marketing Channels

Pr

int

Radi

o Te

levisi

on

Dire

ct M

ail

Fax

Telem

arke

ting

Inte

rnet

Em

ail

Face

book

Questions?

@msweezey