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Marketing OER Degrees to Students
Lyda Kiser, Lord Fairfax Community CollegeMark Haskins, Pierce College District JBLM
With other Guest speakersMar 1 2017, 10:00 am PST
Unless otherwise indicated, this presentation is licensed CC-BY 4.0
Agenda
• Introductions• CCCOER Overview• Knowledge2Work Project• Pierce College District• College of the Canyons• Northern Virginia Community College• Stay in the Loop• Q & A
Image Front Page Attribution:Pixabay.com
WelcomePlease introduce yourself in the chat window
Moderator: Una Daly, Director CCCOEROpen Education Consortium
Lyda Kiser, Director, Office of Transition Programs
Title IX CoordinatorLord Fairfax Community College, VA
Mark HaskinsExecutive Director,
Pierce College at JBLMWashington
• Expand awareness & access to high-quality OER
• Support faculty choice & development• Improve student success
CCCOER Mission
http://cccoer.org
Come In, We're Open gary simmons cc-by-nc-sa flickr
250+ Colleges in 21 States & Provinces
Open Education Week: How To
• Create Awareness on campus– Schedule speaker, workshops
• Share online resources or webinars– Organize a brown bag discussion
• Showcase your project– Submit videos, webinars
• Watch our webinars– Mar 28, 29
Marketing OER Programs to Students
• If you build it – will they come??
Image license: CC-BY-NC Graduation 2011 from besighyawn on flickr.com
Lyda Kiser, Director, Office of Transition
ProgramsTitle IX Coordinator
Knowledge2Work
MARKETING OER TO STUDENTS
Lyda Costello KiserLord Fairfax Community CollegeMiddletown, VAMarch 2017
A FEW THINGS AS WE BEGIN…•Lord Fairfax Community College (LFCC) is a mid-size, 2-year public institution and part of the Virginia Community College System (VCCS) founded in 1970 with two campuses and 2 centers
•LFCC’s service region is in the Northern Shenandoah Valley and Piedmont, covering 7 counties and one independent city (Clarke, Fauquier, Frederick, Page, Rappahannock, Shenandoah, Warren and Winchester City)
•LFCC serves over 9,500 unduplicated credit students and more than 12,150 individuals in non-credit programs
LFCC is here
A BIG DISCLAIMER…•I do not possess the magic formula for successful marketing of OER to students•Every individual on this call has their own needs dependent upon their institutions and populations•LFCC has some unique components to its OER efforts, but our experience should still be helpful
LFCC & OER•The Chancellor of the VCCS raised concerns 3 years ago about the high cost of textbooks for students•LFCC’s President’s annual goals includes an increase in courses using OERS and reduced cost resources ($40 or less)
LFCC & OER•At LFCC, efforts to convert classes to OER was an individual instructor initiative at first
•In 2014, LFCC was awarded a DOL TAACCCT Grant for the Knowledge to Work Program, a competency-based program using OER resources that includes 6 degree/certificate programs and the creation of a web site ( www.highered.org ) that is a repository for free or reduced cost learning resources tied to competencies.
•In July 2015, the VCCS announced 16 institutions that would be part of the Zx23 project – a grant from the William & Flora Hewlett Foundation to create Z Degrees (entire degree programs using OERs) http://edtech.vccs.edu/z-x-23-project/
•LFCC was NOT one of these institutions, but their work has benefitted ALL VCCS schools
•In 2016, LFCC was one of 6 VCCS institutions to be part of a consortium OER Degree Initiative Grant from Achieving the Dream (Central Virginia CC, Germanna CC, LFCC, Mountain Empire CC, Northern Virginia CC, Tidewater CC)
WHY DOES ALL THAT MATTER?•Like every institution, we are marketing OER in combination with several efforts and on multiple levels
•OER is not the sole focus of LFCC marketing efforts •Like many institutions, LFCC has limited funds available for marketing
•OER marketing involves education about OER & marketing courses/programs
MARKETING OER AT LFCC INVOLVES FOUR GROUPS:•Faculty & Staff•Current Students•Potential Students•Community/Stakeholders
FACULTY & STAFF•Need to understand OER so they can explain it to students who have questions•They need to know what OER is, how to identify courses that use OER, and what this means for students•Encourage faculty to join the effort•This type of marketing is best done through internal college channels – meetings, emails from the President & deans, recognition for OER•At LFCC, we have focused on the opportunity for stipends, travel to conferences, professional development, and the ability to benefit students
THE ELEPHANT IN THE ROOM….
Marketing/Promoting OER can cause problems with faculty because:1. Some are resistant to any change2. Some see it as a challenge to
academic freedom3. Some see it as a threat to their own
publishing efforts or their work with textbook companies
4. Some are worried that their classes will lose enrollment when student sign up for courses that use OER first
CURRENT STUDENTS•Need to know this is an option•The VCCS has an indicator in our SIS about these classes•Need to understand that many OERs are also available for a fee in print format•Show them the savings!
CURRENT STUDENTS
• Use your available resources – plasma screens, texts, emails, electronic signs, websites
• Include in Twitter & Facebook posts around registration times
• Press releases• Repeat the same information – for us, it is “look for the
SIS designation” for traditional classes and as part of the emphasis for CBE programs and courses
POTENTIAL STUDENTS•The message of OER is similar to that used by most community colleges – an economical path towards your educational goals
• Include in cost calculators available on websites•As part of orientation and advising, show students how to identify courses using OERs
•Important to specify outward-facing platforms – advertising, press coverage
•If you have an area of your website or emailed/mailed information that is targeted to parents, include this information
•Include OER information in acceptance letters?•Hold information sessions specific to pathways that include several OER courses
COMMUNITY/STAKEHOLDERS•As a community college, this is an important component •Employers really like this!•Outward-facing marketing that includes press, advertising, and traditional platforms
•Digital media•Old-fashioned word of mouth – speak at every opportunity, meet with partners
BUT WHAT REALLY WORKS?• There is no single answer•However, educating EVERYONE who works with students and the students themselves is the single most important component!
•TCC example – success through information, resulting in OER courses filling first
•What is your goal? What are your desired outcomes? Market for those!
THIS IS JUST A STARTING POINT… Questions? Share your success! Thanks!
Marketing OER at Pierce
wtp?
Say goodbye to expensive textbooks!
Examples
$1M / 3 YRS
$570K so far! Your degree…no textbooks!
SAVE up to $2,200
What do you think?
What’s Next?
Z-degrees
James Glapa-Grossklag Dean, Educational Technology, Learning Resources, and Distance [email protected]
Layered Approach
• Statewide schedule requirement (SB 1359)
• Multiple channels of information to students
• Involve student government (OER resolution)
No Textbook Designation
Open Education Week 2017
• Mar 28: OER Adoption at Lansing Community College and Open Oregon
• Mar 29: OER Degrees at Austin and Montgomery Community Colleges
Stay in the Loop
• Upcoming Conferences– See our new website under “Get Involved”– OE Global Mar 8-10, 2017– Open Ed 2017 Oct, Anaheim
• Year of Open (all year long)– http://yearofopen.org
Image: pixabay.com
Thank you for coming!
Contact Info:Lyda Kiser: [email protected]
Mark Haskins: [email protected] Davis: [email protected]
James Glapa-Grossklag: [email protected] Daly: [email protected]
Questions?
