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Presentation designed to help libraries with ideas to market their library programs for youth. Created by Suzanne Walker at the Indiana State Library
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GET THE WORD OUTMarketing for Your Youth Department
Suzanne WalkerIndiana State Library
What are we talking about?
Ways to tell your story to your…
Patrons
…so that you can accomplish the goals you want to achieve in your department.
What is your goal?
• Getting people to participate in your youth programs.
• We are trying to reach four main groups of people…who are they?
• Parents, Kids, Teachers, and Teens• And guess what? These people are BUSY.
You must know your community
• A unique marketing strategy that works great in one community, may not work well in another community.
• Don’t get discouraged if your plan doesn’t work. You’ve learned something and now you can try something else.
• Don’t be afraid to try something again, with modifications based on what you learned or for a different audience.
A Good Foundation is Critical
• Library website should work, be clear, and be updated regularly
• Whatever library social media is being used should be updated regularly. Twitter and Facebook are very common for libraries to use to augment their regular website.
• Helps to have a clear library brand. All content you push out should have your logo and contact information. That means everything.
Traditional Marketing
• Traditional marketing strategies are not dead.• Articles in the local newspaper still work – Make those connections! – Submit, submit, submit– Even articles after the event give you a presence in
your community
Traditional Marketing
• Community networking…people are just people• Get on the local radio station• Again, make sure your website is up to date
Newsletters and Flyers
• Newsletters from your Department still fly– Might have a different one for all four groups– Take some time designing great flyers that are
uniform– Use different fonts sparingly– Make sure your fonts are clear– Have some white space– People do not read posters or signs and will
probably not read your whole flyer– Be careful with colors
A Few Slicker Options…
• Pictures in your Department– Digital Picture Frame
• Town Crier– Powerpoint Presentation that Loops…
TownCrier
• Event Connect Upcoming Programs
• Patron Connect Patron Services Announcements
• Book Connect Readers’ Advisory
• History Connect Mooresville & Area History
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For more information please ask a librarian.
Aug. 31“Our Time”
9:30 — 10:15 a.m.Ages 18 months to 3 yrs.
“Imagine That”10:45 – 11:30 a.m.
Ages 3 to 5 yrs.
“Young Child”6 — 7 p.m.
Ages 5 to 7 yrs.
REGISTRATION REQUIRED!
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For more information please ask a librarian.
Kindergarten Goodie Bags
Parents! Bring Your
Kindergartener During
Septemberto Get a Library
Card
First 100 Receive a Free Goodie
Bag!
Social Networking
http://www.slideshare.net/laurasolomon/how-to-fail-at-social-media-7662334
We are going to look at some do’s and don’ts from Laura Solomon. She’s awesome.
Blogs…
• Our YouTube Video…
http://www.youtube.com/watch?v=Mf6YHLOYwxM
Special for the parents
• Go to where the parents are (trapped)– Get your flyers in the grocery store– Dr.’s office or New Baby Kit at the hospital– Oil change place– Bureau of Motor Vehicles– Gym– Oh…they are on Facebook
Special for the teens
• Give them something…– Bags– Key Chains– Buttons– Pencils and Pens– Magnets– Bookmarks
Special for the teens
• Target the places they are already:– Twitter– Instagram– Tumblr…http://hipsterinthebookdrop.tumblr.com/– Vine is hip– Facebook losing out on the teens…it’s where their
parents are
Special for the teens
• Target the teens that are already coming– If they are in your building once a week, they
should be your BEST FRIEND (not really, but they should be very aware of what you got going on).
Special for the teachers
• Chocolate• Booktalks• School Librarians• Open Houses
Special for the kids
• Bookmarks• Signs on the (inside) of the bathroom doors• Find them at their schools• Be a brand in and of yourself– Purple hair– Carry an instrument– Big ol’ smile
Resources
• https://youthserviceslibrarianship.wikispaces.com/Library+Marketing
• http://themwordblog.blogspot.com/• http://www.olc.org/marketing/
[email protected]@suzieecw
