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What does it all mean?Definition of MARKETING via Merriam
Webster online:
The activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, used, etc.
What is it really mean?Telling our story to our
PATRONS
so that we can achieve our goals for our library.
What is it really mean?Connecting with our
PATRONS
so that we can achieve our goals for our library.
What is your goal? Getting people to participate in your
youth programs. We are trying to reach four main groups
of people…who are they? Parents, Kids, Teachers, and Teens And guess what? These people are BUSY.
You must know your community
A unique marketing strategy that works great in one community, may not work well in another community.
Don’t get discouraged if your plan doesn’t work. You’ve learned something and now you can try something else.
Don’t be afraid to try something again, with modifications based on what you learned or for a different audience.
A Good Foundation is Critical
Library website should work, be clear, and be updated regularly
Whatever library social media is being used should be updated regularly. Twitter and Facebook are now very common for libraries to use.
Helps to have a clear library brand. All content you push out should have your logo and contact information. That means everything.
Traditional Marketing Traditional marketing strategies are not
dead. Articles in the local newspaper still work
Make those connections! Submit, submit, submit Even articles after the event give you a
presence in your community
Traditional Marketing Community networking…people are just
people Get on the local radio station Again, make sure your website is up to
date
Newsletters and Flyers Newsletters from your Department still
fly Might have a different one for all four
groups Take some time designing great flyers that
are uniform Use different fonts sparingly Make sure your fonts are clear Have some white space People do not read posters or signs and will
probably not read your whole flyer Be careful with colors
A Few Slicker Options…
Pictures in your Department Digital Picture Frame
A Few Slicker Options… Town Crier
Powerpoint Presentation that Loops…
Town Crier
• Event Connect Upcoming Programs• Patron Connect Patron Services
Announcements• Book Connect Readers’ Advisory• History Connect Mooresville & Area
History
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For more information please ask a librarian.
Aug. 31“Our Time”
9:30 — 10:15 a.m.Ages 18 months to 3 yrs.
“Imagine That”10:45 – 11:30 a.m.
Ages 3 to 5 yrs.
“Young Child”6 — 7 p.m.
Ages 5 to 7 yrs.REGISTRATION
REQUIRED!
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For more information please ask a librarian.
Kindergarten Goodie Bags
Parents! Bring Your
Kindergartener During
Septemberto Get a Library
Card
First 100 Receive a Free Goodie
Bag!
A Few Slicker Options…
Let’s watch a video!
Social NetworkingLAURA SOLOMON http://www.slideshare.net/laurasolomon-Don’t be the bullhorn.-Don’t be self-serving.-Do tell your story. +Do use your brand/logo.+Do connect and converse on Facebook and Twitter.+Do respond fairly quickly!
Make Connections with People! Don’t just promote. (Bullhorn, remember.) Share more than just library info:
#bookfacefriday, meme/captioned pic, scheduled chat on Twitter.
Build relationships. INTERACT. Don’t just post. You may just want to have 1-3 people from
your library create Facebook posts to keep the voice consistent and to balance availability.
Be adaptable! Learn something new.
Be Consistent Jonathan Mayberry
Writes for 50 minutes. Interacts on social media for 10
minutes. Every hour!
Confession: it’s hard for me to do this.
Karen Jensen TLT on SLJ – Good Tips
Special for the parents Go to where the parents are (trapped)
Get your flyers in the grocery store Dr.’s office or New Baby Kit at the hospital Oil change place Bureau of Motor Vehicles Gym Oh…they are on Facebook BluuBeam app – beacon technology based
on location Pinterest
Special for the teens Give them something…
Bags Key Chains Buttons Pencils and Pens Magnets Bookmarks
Special for the teens Target the places they are already:
Twitter Instagram Tumblr…http://
hipsterinthebookdrop.tumblr.com/ Vine Facebook is on their radar but not popular…
it’s just where their parents are mostly interacting
Special for the teens Target the teens that are already coming
If they are in your building once a week, they should be your BEST FRIEND (not really, but they should be very aware of what you got going on).
Have the teens do the marketing FOR you.
Special for the teens Content Creation – For example, BeFunky is a great app
for picture editing with great effects to add. Photos that YOU and/or THE TEENS CREATE can really
general market creativity. Endless possibilities.+Create a Caption
+#bookface – complete this book cover +#reading
Keep track of what’s hot and new out there! The teens may love it too.
www.buzzfeed.com , www.mashable.com - trends www.ypulse.com – teen/millenial info
Special for the teens Content Creation Instagram #bookface Tumblr Caption This Pictograms - http://pictotool.com/ Get Caught Reading
Image by Michelle Samuels - http://michelle-samuels.com/superheroes.php
Special for the teachers Chocolate Booktalks School Librarians Open Houses
Special for the kids Bookmarks Signs on the (inside) of the bathroom
doors Find them at their schools Be a brand in and of yourself
Purple hair Carry an instrument Big ol’ smile
Resources Karen Jensen – Teen Librarian Toolbox on SLJ *Her Scribd presentation – Marketing with Apps - http://bit.ly/1KqsWXc
Glen Ellyn Public Library Facebook page Downers Grove PL – Get Caught Reading mug shots
“Seven Hot Tips for Marketing Your Social Media Strategy” http://www.socialmediatoday.com/content/7-hot-tips-executing-your-social-media-marketing-strategy
Laura Solomon - http://www.slideshare.net/laurasolomon
BluuBeam – beacon technology (Photo from bussolati.com & marketing materials from Suzanne
Walker and Mooresville Public Library)
Suzanne Walker – Professional Development Office@suzieecw
