Stc 2014-reluctant-sme

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  • 1. For many of us, our success as professional communicators depends on how successfully we work with SMEs. 1 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 2. The ideas in this presenta-on are based on wri-ng techniques, however, they are valid for use in other professions. 2 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 3. Always remember: ProducGve relaGonships with SMEs dont happen by accident. 3 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 4. The acquisiGon of informaGon is managed for some writers. 4 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 5. Situa-on normal in some departments and companies: Providing informaGon to the tech writer is low priority. (But, whats up with that?) 5 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 6. With shy and elusive SMEs, we nd that their bad behaviors oFen fall into two categories: Avoidance Antagonism 6 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 7. We resort to hun-ng SMEs. 7 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 8. SME hunGng by tech writers tends to fall into three categories: Stalking Using clever lures to draw them into traps Making oers they cant refuse 8 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 9. What if you could get SMEs to seek you out in order to give you info? !Id die of surprise. !I wouldnt know what to do with all the Gme Id be saving. !Id know for certain that I was dreaming. 9 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 10. OK, lets dream about some reali-es: Most people like to talk shop. Most people like to tell their stories. Good storytellers always have audiences. Almost everyone wants to be an author. 10 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 11. Heres a key convenient truth: Almost no one wants to do the hard work of wri-ng, and thats where were the experts. 11 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 12. SME Hunter vs. Knowledge Partner SME hunter Knowledge partner Short-term focus: Concerned with immediate project. Long-term focus: Builds knowledge base for later projects and expands your inuence. Quick xes: Driven by necessity, results can be uneven. Able to address problems at their source: results are higher in quality. Seen by others as necessary evil, annoyance, obstacle, or roadblock. Seen by other as a contributor and part of the team. Not integrated into project. Fully integrated into project. Ofen excluded. Ofen invited and included. 12 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 13. The magic elixir: Weve got story! The art and craf of wriGng gives us an amazingly powerful set of tools 13 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 14. We writers are astute observers. Within our roles as writers, we make careful observaGons with respect to: Sejngs Characters Dramas 14 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 15. Working as knowledge partners, we: Set the stage for collaboraGon. IdenGfy SME red ag behavior and deect their pull into unproducGve dramas. Realize that we control our own acGons and not those of others. Respect others: listen carefully to their stories, show appropriate empathy, and stay exible. Recognize that communicaGon skills are useful beyond the page and use them to build mutually benecial relaGonships. 15 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 16. Observe your work sejng. Ques-ons about your company culture to answer and revisit occasionally: Is the work environment informal or formal? Is the power structure hierarchical or is power shared, implicitly or explicitly? What are the spoken/unspoken rules? Are there hidden agendas? 16 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 17. SME roles (character) within sejng An SME responds as a character within a seNng. Scop Myers ve character archetypes: Protagonist Nemesis Apractor Mentor Trickster How do you see your SME? How does your SME see you? 17 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 18. An essenGal how to for creaGng drama: What a character wants is at odds with what they need. So, how do we reduce oce drama? 18 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 19. Dealing with unintenGonal sabotage Recognize when our SMEs well-intenGoned eorts cause problems. Recognize when our own well-intenGoned eorts cause problems. You can usually get your project back on track aFer an incident of uninten-onal sabotage. 19 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 20. More on unintenGonal sabotage Special case: the talented SME with character aws Special case: when you as a writer discover that a situaGon is pushing you beyond your limits 20 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 21. While most sabotage is unintenGonal, occasionally its not 21 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney
  • 22. Expanding on strengths, both ours and others: We can make everyone look beper. 22 The Reluctant SME; 2014 Elisa Sawyer, MS and Ann Marie Queeney