Brand Management - Starbucks

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  • 1. STARBUCKS COFFEE
    The Customer Experience
    Group D
  • 2. AGENDA
    Starbucks brand promise
    Touch point inventory
    Touch point prioritization
    Touch point evaluation
    Recommendations
  • 3. STARBUCKSBRAND PROMISE
    • Top quality coffee: fresh roasted, brewed, whole bean
    • 4. Customer Service: nice and friendly staff
    • 5. Atmosphere: comfortable and familiar