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What we have done with social media
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]
What we have done with social media
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]
! Producer of interactive content
! 10 years of global experience
! Specializing in the TV industry
! On TV-screen, mobile ,social internet media, viral content
! Creative work, technology, consulting, production
! Founded & head quartered in Norway
t e l e v i s i o n
About activeloop
What will TV content be like?
Look to the revenue streams
1. Revenue came from distribution control
2. Investment in content was relatively predictable
3. Content was created to maximize value of distribution control
Yesterday
We control where you see it
It was predictable & controllable
We control what you see and when you see it
Where are the revenue streams now? 1. Content travels
2. Consumers time shift
3. THEY decide WHAT to see WHEN and WHERE !
Business models will be fragmented
Incremental user payment Interruption
marketing
Sponsorships
Direct sales
Show this code in the nearest store to get your coffee
Driving consumers to
POS
Most credible sources of information about a brand in social networks according to worldwide Internet users, January 2010:
InSites Consulting
Groups that social network users worldwide fan, January 2010
InSites Consulting
US Internet users who are more likely to buy/recommend a brand since becoming a fan/follower on Facebook, February 2010:
InSites Consulting
Primary reason that US Internet users are fans of a brand on Facebook, February 2010:
InSites Consulting
Sponsored TV G4 channel (US) Dec. 2009
Produced by ALTV for Havoc and G4
http://vimeo.com/9682209
Live participation Nordiske Mediedager (NO) May 2010
Produced by ALTV for MORE and Telenor Group
http://vimeo.com/12819505
Live event TV World Championship Trial (NO) Mar. 2010
Produced by ALTV for MORE and OSLO2011
http://vimeo.com/10244941
Viral content TVNorge (NO) Sep. 2009
Produced by ALTV for Monster Entertainment and TVNorge
http://vimeo.com/9399242
Portable content
http://vimeo.com/12819597
Monetizing content
Show this code in the nearest store to get your coffee
Produced by ALTV for Catch the Eye http://vimeo.com/12819550
Future in TV
! Consumer centric, the currency is to get their attention
! Consumers flow past the different media platforms – 24/7
! Content must travel where consumers are
! Monetize everywhere, make it accountable
! Let your consumers share your message with friends
Making interactive feedback loops for television
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]
Making interactive feedback loops for television
Active Loop Television
Nikolai Fasting, CEO Active Loop Television [email protected]
