THE SECRET INGREDIENT

EBOOKDownload the eBook at

http://m.ingredion.com/Novation_eBook

ONCE UPON A TIME…Clean label has a story to tell. It is a story of simple ingredients and has existed for 20 years in the form of NOVATION® starches, one of the most technically advanced and comprehensive ranges of functional native starches available to the food sector today.

70% of European consumers usually or always read front of pack claims*

2

* Ingredion Clean Label Consumer Study, Europe, 2015

Download the eBook at http://m.ingredion.com/Novation_eBook

WHAT’S IN A LABEL?Understanding what is meant by the term ‘clean label’ and the different types of on-pack claims it can support.

With no EU-wide legal definition of the term clean label, Ingredion has developed one to provide that all important clarity and confidence for our customers when making clean label claims. This best practice definition is based on extensive consumer research and is designed to make it easier for manufacturers and retailers to develop products that both resonate with consumers and are commercially successful.

3Download the eBook at http://m.ingredion.com/Novation_eBook

IN THE BEGINNINGFrom retailers to manufacturers to food service, investing in new products, dishes and ranges is essential to meet the consumer demand for different and exciting, tastes and textures.

Increasingly, food is a lifestyle choice and new trends that reflect this are constantly appearing.

However, a ‘super’ trend has emerged over the last twenty years, one that works in tandem with other trends - clean label.

4Download the eBook at http://m.ingredion.com/Novation_eBook

CREATING A WINNING FORMULAThe needs of the food industry are diverse: from the demand for restaurant-style ready meals with a stable shelf-life to low-fat, indulgent Greek-style yoghurt.

Yet there is a common link across all of these food types as manufacturers, retailers and the food service sector face the same challenges of combining quality, function and cost to develop and deliver great tasting clean label products.

5Download the eBook at http://m.ingredion.com/Novation_eBook

GOING INTO PRODUCTIONThere are two key considerations to ensure starch-based formulations transition successfully from new product development to large scale manufacture. The first is the physical stability of the product within the processing environment.

The second is the knowledge of how starch interacts with other ingredients and the impact of the manufacturing conditions themselves.

6Download the eBook at http://m.ingredion.com/Novation_eBook

THE SIMPLER, THE BETTERConsumer demand for simple ingredient listings continues to expand into more and more products, driving the need for ever more innovative recipe formulations and ingredients that stand up to the challenge.

New and diverse applications in the food industry require starches that can withstand tough processing conditions and deliver the texture and temperature stability required.

7Download the eBook at http://m.ingredion.com/Novation_eBook

Download the full eBook at http://m.ingredion.com/Novation_eBook