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CONTENT MARKETIN
G:Information about content marketing
from statistics to ideas for marketers to use.
Table of Contents: Page Title: Page Number:Content Marketing Statistics:
3
Overview 4Usage & Effectiveness 23
Marketing Metrics: 37Effective Strategy Creation:
57
Content Creation: 63Content Goals 64Types of Content to Create
70
Creation Steps 97How to Create Content 104
Content Readability: 132
Page Title: Page Number:Social Media: 150
Ideal Word Count 151Repurposing Content 159
Best Practices: 168Top Practices 169Pros & Cons 181Tips 186Trends 193Content Marketing Ideas
199
Content Success 213Work Cited: 229
Tips:
Quality
Personalization
DiversifyDocumented Strategy
Amplification
Compiled by Author: slideshare.net
Tips:
Quality:
You only have
seconds to get the
consumer’s attention
61% of marketing
teams have meetings to
plan strategy & goals
Content marketing
has evolved making it the most powerful tool in
marketing
Compiled by Author: slideshare.net
Tips:
Amplification:
Other ways to amplify brand:
Build on what google calls Micro-moments:
Compiled by Author: slideshare.net
I need it now I want to go
I want to do I want to buy
Employee Advocacy Influencer Marketing
Consumers will use their
mobile devices for
fast answers
Trends:
Aggregated Content
Algorithms to Generate Content
Balancing SEO, SMM,
UX & Analytics
Beautify & Personalize
Content
Content in the Virtual Reality Era
Might Become Real
Influencer Marketing
Interactive Content will
Bring Engagement
Knowledge Graph will
Change Content Creation
Mobile Marketing will Rise
New Publishing Options in
Social MediaPaid Social Social Hubs
Compiled by Author: digitalinformationworld.com
Trends:
Compiled by Author: digitalinformationworld.com
• Real time content aggregation is on the rise• Serve real time updates of events as they
happenAggregated
Content:
• Content Generation Changes• Introduction of Artificial Intelligence can Change
Content Marketing
Algorithms to Generate Content:
• Treating them as one will help you get rewards from it
Balancing SEO, SMM, UX, & Analytics:
Trends:
Compiled by Author: digitalinformationworld.com
New Publishing Options on
Social Media Sites:
An example: Facebook instant articles that helps
marketers get more visibility on their
content
Paid Search:
Promoted Posts grew in 2015: Facebook 80% Twitter 75%
LinkedIn 65%
Social networks are pushing for
advertising to be on platforms thus organic
reach is decreasing
Social Hubs:
Marketing strategies that are based on
Snapchat & Instagram will
increase
Content Marketing Ideas:
Examine a Case Study
Explore Different Charts
Frame it as a Quiz
Interview with the Content Experts
Look for Unusual Content
Opportunities
Number Each Piece
Produce a Comic Strip
Stick your Content in
Shared Spaces
Think Documents
not Web Pages
Use a Questionnair
e Use Twitter
Q&AWrite a
Guide or Glossary
Compiled by Author: lifehack.org
Content Marketing Ideas:
Examine a Case Study:If you need to present a
productIllustrate how a customer used it
to solve one problem
Being specific often has
general appeal
It can encourage people to buy your product
Compiled by Author: lifehack.org
Content Marketing Ideas:
Write a Guide or Glossary:
Glossaries & guides are great
for SEO’s
They will also get the readers attention year
after yearCompiled by Author: lifehack.org
Content Success:
EvolutionDepthEngagement VisibilityConsisten
cyValueOriginality
Compiled by Author: huffingtonpost.com
Content Success:
Content needs to be original
Don’t plagiarize the work of your
competitors
Distinguishing yourself in the
content field by creating
something newCompiled by Author: huffingtonpost.com
Originality:
Content Success:Writing about
topics that have
already been done:
• May not interest consumers
• The content won’t stand out in news feeds
Ways to develop
more original content:
• Target a new niche
• Provide a unique angle on older topics
• Work with new kinds of researchCompiled by Author: huffingtonpost.com
Originality:
Content Success:
Online marketing idea develop quickly
New technologies, changing demographic trends & patterns, as well as a competitive
landscape, are causing these changes
Content marketing strategies need to
evolve with the constant changes
Compiled by Author: huffingtonpost.com
Evolution:
Content Success:
Bad Strateg
y:
• Pick one & sticking to it will cause issues because of the constantly changing landscape
Good Strateg
y:
• Experiment with new tactics, remove what doesn’t work, & integrate the successful ones
Compiled by Author: huffingtonpost.com
Evolution:
Evolution:
Work Cited:• "12 Creative #ContentMarketing Ideas That Don." Lifehack RSS. N.p., n.d. Web. 25 Aug. 2016.
<http://www.lifehack.org/416267/12-creative-contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>• "12 #ContentMarketing Trends That Will Dominate 2016 - #Infographic." Digital information world. N.p., n.d. Web. 25 Aug.
2016. <http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.• "5 Content Marketing Tips for 2016." SlideShare. N.p., 22 Dec. 2015. Web. 25 Aug. 2016.
<http://www.slideshare.net/CiceronHQ/5-content-marketing-tips-to-stand-out-in-2016-infographic>.• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d. Web. 25 Aug. 2016.
<http://www.socialmediadd.com/content-creation-infographic-guide_a/374.htm>.• B2B Content Marketing: 2016 Benchmarks, Budgets and Trends. 2016. Content Marketing Institute, Marketingprfs, Brightcove.
PDF. 25 August 2016. <http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.• "Building Your 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016. Web. 25 Aug. 2016.
<http://zencontent.com/2016/02/13/building-your-2016-content-strategy/>.• "ContentMarketing Tips: 10 Fundamentals Of Readable Content - #infographic." Digital Information World. N.p., n.d. Web. 25
Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.• DeMers, Jayson. "The 7 Basic Principles That Dictate Content Marketing Success." The Huffington Post. TheHuffingtonPost.com,
n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.
• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.
• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13 Aug. 2014. Web. 25 Aug. 2016. <http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.
• "Do's and Dont's of Content Marketing." Visually. N.p., n.d. Web. 25 Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.
Work Cited:• "Expert Advice On Developing An Effective Content Marketing Strategy."Expert Advice On Developing An Effective
Content Marketing Strategy. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.
• "How Much Should Your Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015. Web. 25 Aug. 2016. <http://www.brianhonigman.com/true-content-marketing-cost/>.
• “Ideal Word Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.
• "INFOGRAPHIC: The Secret to Content Marketing." SocialTimes. N.p., n.d. Web. 25 Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-secret-to-content-marketing/619639>.
• Meldey, Norma. "PROS AND CONS OF CONTENT MARKETING." LinkedIn. N.p., 5 Oct. 2015. Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-cons-content-marketing-norma-medley>.
• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.
• Montini, Laura. "The Staggering Cost of Content Marketing (Infographic)."Inc.com. N.p., n.d. Web. 25 Aug. 2016. <http://www.inc.com/laura-montini/infographic/how-much-marketing-really-costs.html>.
• "SCALE YOUR CONTENT MARKETING TO GROW LEADS AND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d. Web. 25 Aug. 2016. <http://www.curata.com/>.
• “What Content Types Should You Create? [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016. <http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.
• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d. Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-marketing/>.
Contact Us for the Full Presentation:Mediacontact USA Inc.
13575 58TH Street North #160Clearwater, Fl. 33760
T: 727 538 4112E: [email protected]
www.mediacontactusa.com