Everything you need to know about FACEBOOK

Overview

Value Proposition

Source: http://publishing2.com/2008/09/22/why-isnt-facebook-making-more-money-hint-advertiser-value-and-user-value-are-not-aligned/http://socialmediapromotion.us/wp-content/uploads/2013/03/what-is-facebook-talking-about.jpg

What is Facebook?

Demographics • 1.44 billion monthly active users are divided into 77% women

and 66% men.• 1.13 Billion daily active users.• While 87% millennials (18-29) are most active on Facebook, the

number of Baby Boomer users are on a rise.• Country-wise, the top users are in United States(14%)followed

by India(9%).

@mpatterson22. Digital image. Sprout Social. N.p., 29 Oct. 2015. Web. 24 Oct. 2016.

Facebook for Organizations

• Greater exposure as it has 1.44 billion active users with low expenses.

• Can provide better customer service by directly replying to customers comments.

• Budget friendly as companies can opt for CPC or CPM . Also they can set daily budgets.

• Companies have the option to set-up a page or a profile.• ‘The pages to watch’ feature enables to keep in track of the

competitors Facebook activities. • Attract new customers and create top of the mind awareness.

Source: https://radius.com/2016/10/13/3-steps-highly-targeted-b2b-facebook-ads-with-predictive/

Optimal time to Post• The best time to post on Facebook is before office hours and

during lunch time.• Worst time- Weekends before 8am and after 8 pm.• Highest engagement- Weekends• Highest clicks- 3pm• Highest shares- 1pm

Source: Digital image. Http://coschedule.com/blog/best-times-to-post-on-social-media/. N.p., n.d. Web.

Is Facebook worth having?

Like every other social media, Facebook is efficient for companies whose target audience is using the platform.The other reason it is worth a company’s time:1. To share basic information about the company.2. To share pictures and videos from the business3. To steer traffic to the company website4. To raise brand awareness5. To talk to customers6. Offer Deals.

Source: http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-b2b-marketing/

Analytical Tools• Facebook Insights

Available after the company page has over 30 fans- Free.• LikeAlyzer

Analyze the performance of any page without authorization- Free• Simply Measured

Insights about engagement, reach. Demographics. Impressions, stories, fan statistics- Free

• SoTenderTracks reach, engagement and content- Paid. $13/month

• Scoreboard SocialGives weekly updates regarding ranking, growth metrics, trends, engagement and content metrics, etc.- Paid. $14/ month

Source- https://www.brandwatch.com/2016/04/8-free-facebook-analytics-tools/

B2B or B2CThe most active B2C as well B2B users are on Facebook.

Though most B2C companies are making use of Facebook, B2B companies should also make use of this platform. Ways that can used by B2B companies to be successful on Facebook:1. Build your fan base2. Be more engaging3. Capture Leads4. Make it personal5. Amplify through ads.

Source: http://www.marketingpilgrim.com/2011/11/study-shows-differences-between-b2b-and-b2c-marketers.htmlhttp://www.twincreekmedia.com/blog/2011/11/facebook-part-2/

Success StoryALS ICE BUCKET CHALLENGERaising awareness and money for the ALS Association was the main motive of the Ice Bucket Challenge.It not only raised awareness with $95.5 million dollars but also had more than 2.4 million ice bucket related videos posted on Facebook and about 28 million people uploaded, commented or liked an ice-bucket related video between July 29 to August 28 2014

Source: http://givemodo.com/b/what-nonprofits-can-learn-from-the-als-ice-bucket-challenge/

Success StoryThe main factors of success of the Ice Bucket Challenge were:1. Compelling Story2. Striking the Emotional cord.3. Content rich photos, videos, etc.4. Dialog5. Clear call to action 6. Celebrity participation

Source: https://petefrates.com/media/http://www.goodnet.org/articles/4-facebook-challenges-that-flood-your-news-feed-good-vibes-list

Expected Costs• Facebook does not charge its users to use the site. Though Facebook

Ads will cost organizations as per their budget. The minimum budget that can be set is $1

• The company can choose from CTR, CPC or CPM to get optimum results from their budget..

• To keep the audience interested, organizations should frequently post and interact with the audience. This may require a separate personnel that spends at least an hour each day to connect with the audience and post on Facebook.

• The average cost for Facebook ads per industry:

Source: Https://e27.co/author/ecommercemilo. Digital image. E27. N.p., n.d. Web. 24 Oct. 2016.

Get StartedThough Facebook is one of the most popular social media, it can be a bit tricky for organizations to get started.

The Ultimate Guide to Facebook Marketing is a detailed blog that can help organizations to efficiently use Facebook for their businesses. The blog also has links to other blogs that give an elaborate explanation of each step necessary to step-up Facebook for an organization.

References: • Patterson, M. "Social Media Demographics for Marketers | Sprout Social." 

Sprout Social. N.p., 29 Oct. 2015. Web. 24 Oct. 2016.• @njellering. "Best Times To Post On Social Media According To 16 Studies." 

CoSchedule Blog What 16 Studies Say About The Best Times To Post On Social Media Comments. N.p., 16 Aug. 2016. Web. 24 Oct. 2016.

• "Top 15 Most Popular Social Networking Sites | October 2016." Top 15 Most Popular Social Networking Sites | October 2016. N.p., n.d. Web. 24 Oct. 2016.

• Andrea Vahl Says,  "The Ultimate Guide to Facebook Marketing." Copyblogger. N.p., 02 Sept. 2016. Web. 24 Oct. 2016.

• @smexaminer. "How B2B Marketers Are Successfully Using Facebook : Social Media Examiner." How B2B Marketers Are Successfully Using Facebook : Social Media Examiner. N.p., n.d. Web. 25 Oct. 2016.

• https://www.business.qld.gov.au/business/running/marketing/online-marketing/using-facebook-to-market-your-business/benefits-of-facebook-for-business