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Женское лидерство как новый тренд в
рекламе
Based on Cannes Lions 2016 winners
R O D N YA . C R E AT I V E P R ST U D I O.
R O D N YA . C R E AT I V E P R ST U D I O.
Гендерный вопрос уже несколько лет активно занимает креативные агентства всего мира
https://www.youtube.com/watch?v=jsP0W7-tEOchttps://www.youtube.com/watch?v=IkNlGuW-0g82014
https://www.youtube.com/watch?v=XjJQBjWYDTs201520152015
2015
Stop violenceGirl’s power
Defense
R O D N YA . C R E AT I V E P R ST U D I O.
R O D N YA . C R E AT I V E P R ST U D I O.
2015 Cannes Lions & Lean In Foundation launches the Glass Lion
R O D N YA . C R E AT I V E P R ST U D I O.
Новая награда призвана вдохновлять мировых креаторов поднимать
вопрос равенства мужчин и женщин в кампаниях, что в свою очередь, поможет общественности в создании равноправного
мира, где каждая женщина сможет реализовать свой лидерский потенциал
“
”Шерил Сэндберг
COO Facebook, Lean In Foundation Founder
R O D N YA . C R E AT I V E P R ST U D I O.
Equal pay
Equal job opportunityEqual home duties
Stop women objectifying
R O D N YA . C R E AT I V E P R ST U D I O.
Women control over 80 percent of purchasing decisions in this country, and yet over 91 percent of them feel like they don't
connect with the advertising they are seeing
“”
Madonna Badger CCO of agency Badger and Winters
https://www.youtube.com/watch?v=5J31AT7viqo
https://www.youtube.com/watch?v=irfd74z52Cw
http://youtube.com/watch?v=_HiZ3I98TOI
Equality in the ad business
Women hold just 30% of leadership positions in the ad world
* data from Institute of Practitioners in Advertising
In 2015, female creative directors accounted for more than 11 percent of all award winners compared to less than 4 percent in 2004.
Advertising Annual
https://www.youtube.com/watch?v=Pgmx7z49OEk
WE ARE READY TO MAKE IT NEWSWORTHY FOR YOU!Serafima Gurova https://www.facebook.com/sima.gurova
