Growth-hacking 2.0: Proven Strategies to Increase Your Revenue

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    16-Apr-2017

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<p>Growth-hacking 2.0: Proven strategies to increase your revenue</p> <p>Growth-hacking 2.0: Proven strategies to increase your revenue#digitalzone</p> <p>1</p> <p>Stereotypes</p> <p>#digitalzone</p> <p>OptimizationWere really good in #digitalzone</p> <p>3</p> <p>Were good in optimization4</p> <p>Userator#digitalzone</p> <p>Behavior ranking factor Founder Roman Morozov</p> <p>5</p> <p>SAPE#digitalzone</p> <p>Behavior ranking factor Founder Roman Morozov</p> <p>6</p> <p>Is it risky?Is it black-hat?Unethical?#digitalzone</p> <p>I have a gut feeling that next time we should firstly think, and then act!Wait! Do you mean we need to evaluate business risks?#digitalzone</p> <p>8</p> <p>Before using any of shared by me strategies carefully evaluate business risks #digitalzone</p> <p>9</p> <p>For each of these hacks we will go through:The strategyRisks (associate with this strategy)</p> <p>How to minimize the risks#digitalzone</p> <p>#digitalzone</p> <p>strategies5to expand your subscriber database</p> <p>11</p> <p>1Target niche/industry</p> <p>Follow these steps:Use SimilarWeb Industry AnalysisGet the list of employees with their job roles from LinkedIn</p> <p>Go to Hunter.io and get the emails#digitalzone</p> <p>LinkedIn#digitalzone</p> <p>Hunter.io#digitalzone</p> <p>2Target LinkedIn</p> <p>How to collect emails:Search by position or the list of companies/groups in LinkedIn connect with those people </p> <p>Get the emails by connecting with Gmail/Mailchimp or exporting a spreadsheet directly from LinkedIn#digitalzone</p> <p>Exporting from LinkedIn#digitalzone</p> <p>You need a good-looking person in your profile picture on LinkedIn#digitalzone</p> <p>19</p> <p>3Target Facebook</p> <p>Getting emails from Facebook:Go to your rivals/industry Facebook groupsGet the list of users who liked their posts with name, and company </p> <p>Find those people on LinkedIn, get their emails and set a lead generation campaign with a prizedraw, bonuses, special discounts, and etc.#digitalzone</p> <p>21</p> <p>Closed Facebook Groups#digitalzone</p> <p>For inspiration use Adespresso#digitalzone</p> <p>Target your mailbox</p> <p>4Target Mailbox</p> <p>Implement this:Simply integrate all your companys emails in one place and get the list of users emails with youve ever had conversation </p> <p>#digitalzone</p> <p>Tools to use to get the list of emails:#digitalzone</p> <p>5Use Pop-ups</p> <p>Follow this:Use pop-ups that well ask people to share with you an email in order to share with access to special offers, giveaways, valuable information</p> <p>#digitalzone</p> <p>Use these tools to save your time#digitalzone</p> <p>Wishpond, Wisepops, SumoMe, PopUp Domination</p> <p>29</p> <p>Risks</p> <p>#digitalzoneReputational risks:People will hate your brand#1</p> <p>31</p> <p>I asked Inbound Community#digitalzone</p> <p>The most upvoted answer#digitalzone</p> <p>Talking about pop-ups#digitalzone</p> <p>#digitalzoneLoosing industry authorityEspecially harmful for online businesses#2</p> <p>35</p> <p>#digitalzoneReaching out wrong people:Users that youve already captured as leads, partners or even clients#3</p> <p>36</p> <p>What might happen#digitalzone</p> <p>#digitalzoneLegal issues that might occurGermany and Canada have strict regulations#4</p> <p>38</p> <p>#digitalzoneYour corporate emailsBeing reported to Google as spam#5</p> <p>39</p> <p>#digitalzoneMinimizing Risks</p> <p>40</p> <p>#digitalzoneClean your listExclude all emails from your current database#1</p> <p>41</p> <p>It takes time to collect this data. Even if you have a CRM system.#digitalzone</p> <p>42</p> <p>#digitalzoneMake yourself recognizable#2</p> <p>43</p> <p>Become more recognizable by:Connecting with them on Social Media Channels (on Twitter, LinkedIn) Launching ads campaigns in Google, Facebook, and LinkedIn</p> <p>#digitalzone</p> <p>44</p> <p>#digitalzoneAsk users#3Whether they want to become your subscribers via personalized email</p> <p>45</p> <p>#digitalzoneShow pop-ups#4Only to specific group of users</p> <p>46</p> <p>#digitalzoneUse those emails#5For Google Custom Audience campaign</p> <p>47</p> <p>#digitalzonestrategies4to boost your sales quickly</p> <p>48</p> <p>1Finding partners</p> <p>Follow these steps:Find companies with whom you have similar audiencesExchange mass emails with them</p> <p>#digitalzone</p> <p>50</p> <p>If you hate hear NO, then make your pitch data-driven. #digitalzone</p> <p>51</p> <p>Maximize the efficiency by:Using Google RemarketingCreating a well-structured landing page</p> <p>#digitalzone</p> <p>52</p> <p>2Flash sale</p> <p>Go through these steps:Set up a landing page with a limited by time offerCreate a chain of emails that well be sent out one by another based on how users are interacting with an email </p> <p>#digitalzone</p> <p>Enforce your campaign with Twitter/Facebook/Google remarketing</p> <p>54</p> <p>Last X hours email makes them crazy usually 30% of revenue will come from it #digitalzone</p> <p>55</p> <p>3Upsell complementing services</p> <p>Upsell complementing services56</p> <p>How to make things happen:Filter out existing customersAnalyze what products and services theyre currently purchasing </p> <p>#digitalzone</p> <p>Give them a better long-term offer or discount on other products/services </p> <p>57</p> <p>Ideally, you need a sales rep here or someone who can deliver personalized communication #digitalzone</p> <p>58</p> <p>4Make it difficult to cancel the subscription</p> <p>Implement this:Remove cancel subscription button and put instead of it send an email</p> <p>#digitalzone</p> <p>60</p> <p>Be ready to have 5 times more emails. And the majority will have a word F*ck!#digitalzone</p> <p>61</p> <p>RisksRisksRisks</p> <p>#digitalzonePartners dont keep their promises#1They lie about their subscriber databases</p> <p>63</p> <p>#digitalzoneTheres a risk of converting wrong users#2For instance, converting clients at a discounted price who were ready to pay or already paying the full price</p> <p>64</p> <p>#digitalzoneNeed additional resources#3To process incoming inquiries</p> <p>65</p> <p>Minimizing Risks</p> <p>#digitalzoneSign contracts with partners#1</p> <p>67</p> <p>#digitalzoneTest special offer#2Filter out a group of users and send them your offer. Analyze how its affecting your sales.</p> <p>68</p> <p>You need to know how much time does it take for a user to convert.#digitalzone</p> <p>69</p> <p>#digitalzoneMeasure the average response rate#3And then estimating what kind of additional resources you need to keep it at the same level.</p> <p>70</p> <p>Conclusion?#digitalzone</p> <p>71</p> <p>To sum up:Be smartEvaluate risks</p> <p>#digitalzone</p> <p>Dont build a whole process before youre certain that it really works</p> <p>72</p> <p>bit.ly/alex-linkedin</p> <p>@AlexTachalova</p> <p>Facebook.com/alexandra.tachalova</p> <p>alextachalova@gmail.com</p> <p>Alextachalova.com / DigitalOlympus.netThank you!</p>

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