Growth hacking - Introduction and Strategies

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    02-Jul-2015

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Introduction to Growth Hacking. The workshop of Growth Hacking marketing I gave a Dublin web Summit 2014. Includes AARRR metrics, traction, product market fit, viral marketing and other goodness

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  • 1. General AssemblyGROWTHHACKING1@howardvk

2. Who am I?Irish, entrepreneurWho am I?@howardvk 3. Your response did not matchthe words. Please try again. 4. DEFINING GROWTH HACKING7The end goal of every GrowthHacker is to build a self perpetuating marketing machinethat reaches millions by itself Aaron Ginn 5. DEFINING GROWTH HACKING Product Innovation Unique acquisitionchannels OPNs Deep understanding8 6. Foundations 7. DEFINING GROWTH HACKING Product Innovation Unique acquisitionchannels OPNs Deep understanding13 8. Platforms 9. DEFINING GROWTH HACKING Product Innovation Unique acquisitionchannels Rigorous optimization Deep understanding17 10. DEFINING GROWTH HACKING Product Innovation Unique acquisitionchannels OPNs Deep understanding21 11. Networks 12. GROWTH HACKING23 13. DEFINING GROWTH HACKING Product Innovation Unique acquisitionchannels OPNs Deep understanding25 14. Find product market fitInstagramBurbnOptionalphoto sharingWatch userbehaviour26 15. GROWTH HACKING27 16. DEFINING GROWTH HACKING Product Innovation Unique acquisitionchannels OPNs Deep understanding28 17. @howardvkStartupremarkable.com