Heuerman event proposal presentation

November 21-23, 2014

Presented By

Overview!

• Entering Year 2!!

• Produced by AEG Live, the world wide leader in festival production & promotion!!

• Partnered with Greater Fort Lauderdale Convention & Visitors Bureau and Donahue Entertainment!!

• Focus on the continuation of using live music as a strategy of driving tourism and hotel room nights to the Fort Lauderdale beaches!!

• Year 2 continues to build upon Fort Lauderdale's reputation as THE emerging live music market in South Florida


Year 1November 21-23, 2014

Lyle Lovett Huey Lewis Jason Isbell Indigo Girls

Holly WilliamsMatt KearneyRobert Randolph

Lee DeWyze Andrew Ripp

Sponsors: Year 1November 21-23, 2014


Event PositioningNovember 21-23, 2014

• INTIMATE!• Up close and personal interactions with artists!• Private/VIP access, dining & club opportunities, yacht “house” concerts!

!• ECLECTIC!

• Produce a uniquely local experience with intentionally selected music, vendors and sponsors!

!• WATERFRONT!

• Music on the water: A WINNING COMBINATION!

!• BRANDS!

• One-of-a-kind, engaging interactions with sponsors brands!

!!

Target Audience ProfileNovember 21-23, 2014

• 35-54, Married, $75+ HH income!!

• Sophisticated, socially plugged in!!

• Early adopter of digital media and music discovery!!

• Music lovers, loyal to bands/groups for 20+ years!!

• Above average discretionary income to spend on high dollar VIP experiences

Festival DetailsNovember 21-23, 2014

!• Friday night VIP Yacht “house” concerts & Saturday/Sunday beach festival!!

• Up to 20 artists!!

• 5,000 Daily Attendance (10,000 total projected attendance)!!

• Festival will take place on Fort Lauderdale ocean front beaches!!

• Produced in partnership with Greater Fort Lauderdale CVB!!

• Multiple year deals available (Lauderdale Live is a 3 year festival)!!!

Target ArtistsNovember 21-23, 2014

AEG’s extensive market knowledge and relationships will be used to book the best and most relevant !music acts that get airplay on key radio stations and are staples of the South Florida live music culture

Lauderdale Live 2014 Marketing!* Full details available in Appendix A November 21-23, 2014

RADIO!• Paid & promotion campaigns in markets throughout Florida!• Standard giveaways + ability for radio to bring in 3rd party clients for “staycation”/vacations!

TV!• Targeted network & cable schedules in South Florida including local news, Today, GMA, Tonight Show, Modern

Family, Food Network, ESPN, Bravo and Lifetime!PRINT!• Sun-Sentinel, New-Times (full run), PR outreach to all papers including Miami Herald and Palm Beach Post!

ONLINE!• Facebook, Twitter, Google ads and remarketing, Sun-Sentinel.com, Pandora, Spotify!

TICKET PARTNERS!• AEG Live e-blasts, AMEX presale, Living Social, ticketing vendor (Ticketmaster or Front Gate databases)!

OUTDOOR!• Clear Channel outdoor digital billboards, Downtown Fort Lauderdale lamp posts etc, transit and aerial advertising!

STREET!• Central + South Florida teams to distribute posters, flyers, promo items in bars & restaurants!• College campuses!

WEBSITE!• Re-design current website

http://Sun-Sentinel.com


Obst

Mud

Cou

Tent

Port

Tabchai

0 ft.60 ft.

100 ft.200 ft.

OCEAN

Kids

Playground

Rest

Room

s3' Wall

Talent Access

from S

heraton

NS

EW

BA

HIA

MA

R –

Double Tree B

ridgeVIP and EVENT Parking

Access

First Aid

Lost and Found

Entrance to Festival Area

Walker Line U

p

Photo O

p

Site space Limit line

KEEP CLEAR

Wall

Top Fundraising Team

Club

STAGE

Audio

Audio

Alcohol Tickets and M

erch(service from

beach)

Refer

Truck

Gen

ICE

Existing Fence

A1A – Sea Breeze Blvd

Existing Fence

FIRE LANE - KEEP CLEAR


Walkers to Route

Start and

Finish Line

Command


Beach sitting

and viewing

area

14' Curbed

Access


33

34

GEN

Dumpster

ATM

Aids Health Care

Sunserve

Minority Developm

ent and Empowerm

ent Inc.

Pride Center and Equality Park

The League Against AIDS

The Village South

Latinos Salud

Broward House

(walkw

ay –Keep clear)

3' Wall

3' Wall

Quick

Change

10

TALENT DROP AREA –KEEP CLEAR

3

FOOD

FOOD

Alcohol tickets/M

erch

ICE

25KV

AG

enerator

100 KV

A

Generator

Hydration

5

Volunteer -Info

4

PRO

POSED

ATM37

38

Alcohol

Pedestrian walkway

Pedestrian walkway

Gam

e A

rea

30

23

Pedestrian walkway

1 11 1Registration

SQ

UA

RE

FOO

TAG

E O

F FEN

CE

D A

REA:

Beach area = 166K sq ft.P

arking lot = 94K sq ft.

Total = 260K sq ft.

260K sq ft. = 6 A

cres

2

1

The data in this document incorporates

proprietary rights of Event 360. A

ny party accepting this docum

ent does so in confidence and agrees that it shall not be

duplicated in whole or in part, nor disclosed

to others without the express w

ritten perm

ission of Event 360.

TITLESH

OW

DATE

VENU

E

DR

AWIN

G /

DATE

FILE NAM

E

JOB #

SCALE

DR

AWN

BY

Sunday, M

arch 24th , 2013

Fort Lauderdale –South B

eachTBD

1" = 103.5'

R. W

inquest

V18–

03-21-13 (vs5)

Site Layout –Festival Area

Florida Aids Walk

205 N. M

ichigan Ave.

Suite 2640

Chicago, IL 60601773-247-5360

VIP and EVENT Parking

Fire Access=8'

Fire A

ccess=20'

Fire A

ccess=8'

Shuttle Entrance

Sound

GG

G 24

VIP G

4500 Watt H

onda W

hisper Gen.

Condom

nation Trailer

FOOD

Dumpster

MO

BILE

TES

TING

3000 Watt H

onda W

hisper Gen.

Alcohol Blended/Beer

Keep C

lear

Keep C

lear

Keep C

lear Keep

Clear

3000 Watt H

onda W

hisper Gen.

20

25

2627

29

14

Mixed Drinks / Beer

Check

Clear

Channel

(Has their ow

n tent)

21

22Top

Fundraiser

Starbucks –AM

ON

LY

28

Sun Sentinel

SFGN (Sout Florida G

ay News)

AHF Pharmacy

AHF PHP

67

89

1011

1213

Condomnation

1819

1716

15

Sound

31

10 H10 H

10 H

32

Media

stage

Keep C

lear

36VIP PJ

Prize

pick upFOOD

Keep C

lear

Security R

est 35

FOOD

Shuttle Staging

Main E

ntrance for E

vent V

ehicles and S

huttle Exit

MARINA

Proposed Festival Grounds

Grant Request and ImpactNovember 21-23, 2014

!!

Grant request: [ CLIENT CONFIDENTIAL ]!!Impact on Beach Business Improvement District:!

• 10,000 visitors on the beach, in local shops and restaurants!• New, out of town music fans will come to Greater Fort Lauderdale and discover the area!• Proximity of hotels in walking distance from beach will drive room nights!• Grant dollars will go towards costs of infrastructure:!

• Staging, fencing, security, Police, City services, parking!• Hours of operation are conducive to local businesses before each days events

Summary


The AEG Lauderdale Live plan for!

music, partners, attendees and LOCATION !

is a winning formula for the business improvement district!

and city of Fort Lauderdale.


THANK YOU!

Appendix A: Lauderdale Live 2014 Marketing Plan!!November 21-23, 2014

RADIO (focus to narrow once artist line-up is finalized)!!!!!!!!!TV (focus to narrow once artist line-up is finalized)!!!!!!!!!PRINT!!!!!!!!!ONLINE!!!!!!!

ADDITIONAL METHODS OF SELLING TICKETS!!!!!!!!!OUTDOOR!!!!!!!!!STREET!!!!!!!!!WEBSITE!