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JOIN US TO SEE HOW AUTOMOTIVEBRANDS WILL
CHANGE
OPPORTUNITY
MAKING IT HAPPEN
MAKING IT HAPPEN OPPORTUNITY
CHANGE
IT’S TIME TOFACE A NEW REALITY
MILLENNIALS THINK DIFFERENTLY
BUYLIVE
MOVE
EAT
WORKSHOP
THINK
RETROFITTING YESTERDAY’S CAR
WON’T DO
GENERATIONAL SHIFT AMONG
CAR BUYERS GENERATIONALSHIFT IN AUTOMOTIVE DESIGN
REQUIRES
STEP INTO THEFUTURE WITH US
BUT WHO ARETHESE MILLENNIALS?
OF AUTOMOTIVE CUSTOMERS WILL BE MILLENNIALS
IN 202052%
GEN X SILENTMILLENNIAL BOOMER
MASSIVE OPPORTUNITY
BUYING APRODUCT
BUYING A SERVICE OR EXPERIENCE
OWNERSHIP IS A HASSLE
OWN TO STREAM
BUY TO BORROW
OWN TO RENT
THEYGO ONLINE
TO ORDER DINNER
THEYUSE SERVICES
TO BUY GROCERIES
THEYGO ONLINE
TO SHARE IDEAS
THEYUSE SERVICES
TO READ BOOKS AND MAGAZINES
THEYGO ONLINE
TO COMMUNICATE WITH FRIENDS
THEYUSE SERVICESTO HAIL RIDES
THEY REQUIRE CHOICE
THEY ARE IMPATIENT
WHAT DO MILLENNIALS THINK
ABOUT TODAY’S CARS?
WHY DO ALL THIS?
Research financing options
Research and buy car
Research and buy insurance
Car maintenance
Pay annual registration fee
Wash car
Find parking for car
Sell car
EVEN WHEN BUYING PRODUCTS, IT’S ABOUT DIGITAL
EXPERIENCES
TODAYS CAR
ALL GIVES MILLENNIALS MILD ANXIETY ATTACKS
ISOLATION
“FLIGHT MODE”
NOT CONSIDERED A SOLUTION
TO THE PROBLEM
WHAT’S THE THREAT?
WILL SERVICE ECONOMY MEAN LESS PRODUCT REVENUES?
WILL MILLENNIALS ABANDON OWNERSHIP
ALTOGETHER?
WE MUST: REIMAGINE THE AUTOMOTIVE
BRAND AS A SERVICEAS OPPOSED TO A PRODUCT
FROM TRADITIONAL OWNERSHIP TOWARD
‘THE CAR AS A SERVICE’
2001 20072006 2010 20132012 2014
2015
PRODUCTS COME AND GO.
THE RELATIONSHIP IS IN THE CLOUD
FROM MERELY SELLING
PRODUCTS TO CREATING AN
ANNUITY STREAM
WHAT’S THE OPPORTUNITY?
FROM MERELY SELLING
PRODUCTS TO CREATING AN
ANNUITY STREAM
2007 2009 2011
2014
NAVIGATION WHEN THEY NEED IT
THE ONLY JOURNEY COMPANION
THEY NEED
WHETHER YOU OWN OR SHARE, EVERY CAR YOU DRIVE FEELS LIKE YOUR OWN
EACH JOURNEY IS A STORY WAITING
TO BE TOLD
THEIR CAR PUTS THEM IN CONTROL
TAP TO START TRAFFIC JAM MODE
HOW WILL THE AUTOLABS BRING ABOUT THIS CHANGE?
HERE TO HELP DIGITALIZE AND SERVICETIZE EXISTING AUTOMOTIVE BRANDS
WORKING ACROSS THE INDUSTRY TO CREATE BUILDING
BLOCKS FOR OEMS
DRIVER PROFILE & SELF LEARNING TECHNOLOGY
CONTENT
APP DEVELOPMENT TOOLS
ELECTRONICS
SYSTEMS INTEGRATION
VEHICLE DATA ANALYTICS
MAPS AND NAVIGATION
WHAT ISTHE AUTOLABS?
BRINGING THE INDUSTRY TOGETHER
FOR SUPPLIERS
A PLACE TO IDEATE, DESIGN, BUILD AND
TEST
FOR OEMs
A ONE-STOP SOURCE OF ALL ESSENTIAL
PIECES OF THE CONNECTED CAR
IN OTHER WORDS
MILLENNIALS WILL CHANGE EVERYTHING
A MOVE FROM PRODUCT TO SERVICE THINKING
WILL INCREASE REVENUE, MARGINS AND CUSTOMER LOYALTY
THE AUTOLABS IS THE PLACE TO GET
THE BUILDING BLOCKS
WHAT SHOULD YOU DO NEXT?
