+

Mobile Applications for

FundraisingA presentation by: Kelsey Hamill

October 29th, 2013

+What is Mobile?

Mobile Application (App): is a program downloaded from the iTunes Store or Google Play onto a mobile device, smartphone or tablet. The program is then accessed through the device.

Fundraising Purposes:Track fundraising totalsAccess device contact listPost to Social SitesUpload photos taken from the device

What is a Mobile Application?

+ “Why mobile matters for nonprofit fundraising”

Published by: Socialbrite, June 11, 2013

Mobile Web & Mobile App use has led to more money raised

80/20 Rule – 20% of participants raise 80% of the funds

Push notifications – engage participants and donors

Integration of mobile tools – use email, apps, and offline asks

Encourage participants to engage friends and family Donors trust those closest to them for advice on charity

Claire Kerr – Director of Digital Philanthropy Artez Interactive

+ Mobile Matters:The impact of mobile technology on peer-driven fundraising campaigns

Published by: Artez Interactive, April 2013

Information available without internet/data connection

Optimization: larger buttons, more direct call-to-actions

Average funds raised with both web & mobile 3X non-mobile

123% number of donations increase using 2 mobile tools

Know your participants Times of day of most use – while commuting, at home

+ “Fundraising Via Mobile Apps Can Still Be A Challenge”

Published by: The NonProfit Times, April 1, 2013

iOS Apps prevent charitable donations on platform

Apple takes 30% on merchandise or other payments made

Unique coding required for Apple, Android, Blackberry, etc.

A mobile app for each platform costs approximately $30,000

Apps FOR Nonprofits

Donor management apps

Payment processing

Elizabeth Pope – Senior ResearcherIdealware

+Google’s One Today

Donate $1 at a time

Targets specific projects

Notifications based on donor

history

Monthly project donations

+Charity Miles – US

Run, walk or bike to raise funds

Corporate sponsors donate:

10¢/mile for bikers

25¢/mile for walkers and

runners

Few charities involved

+iKiva for Kiva.org

Allows donor to

monitor & find loans

Links to website to

donate

Waived PayPal fees

+

Be prepared for Mobile App Software

Do you have a website?Social media presence?Take online donations?

Keep up-to-date content?Create photos, videos, stories?

The Raiser’s Edge

Opportunities for Apps:Thanking donors

Monitoring donors while travelling

Software offering Mobile Apps

Are you mobile ready? Apps FOR Nonprofit Professionals

+Build vs. Buy? Artez

Interactive

Resources Budget Staff Return on Investment Updates to software

Customization Branding Specific donor needs

Timeline Campaign launch

deadline Updating purposes Continuous or temporary

Scalability Long term plans Need for multiple

applications or landing pages

+Mobile apps the way forward?

Push notifications

Used on personal devices

Event updates

Marketing purposes

Target Gen Y & Millennials

Resources

Protecting sensitive information

Management of system

Specific demographic

Pros Cons

+

1. Would you consider proposing a mobile application to acquire donations for a fundraising campaign? Which type of campaign?

2. What type of charity or nonprofit would be suited to support the software?

3. What other mobile applications could you use for the charitable sector?

4. Would you consider donating or monitoring donations through a free mobile application?

Discussion Questions

+Thank you for your involvement!

+Sources Apple. (2013, September 13). Charity Miles. Retrieved October 19, 2013, from iTunes Preview:

https://itunes.apple.com/us/app/charity-miles/id505253234?mt=8 Apple. (2012, August 15). iKiva for Kiva.org. Retrieved October 20, 2013, from iTunes Preview:

https://itunes.apple.com/app/ikiva-for-kiva-org/id431378735?mt=8 fundraisingIP. (2013, August 6). Should your Non-profit Have a Mobile App? Retrieved October 18, 2013, from

fundraisingIP: http://www.fundraisingip.com/fundraising/should-your-non-profit-have-a-mobile-app/ Google. (2013). One Today for Nonprofits. Retrieved October 15, 2013, from Google:

https://support.google.com/onetoday/answer/3067771?hl=en&ref_topic=3067769# Hubspot. (2013, September 4). Google Rolls Out New Way for Nonprofits to Collect Donations. Retrieved October

15, 2013, from Hubspot: http://blog.hubspot.com/marketing/google-nonprofits-collect-donations-nj iNotForProfit. (2013, September 5). Is your charity ready for a mobile app? Retrieved October 15, 2013, from

iNotForProfit: http://www.inotforprofit.com/nonprofit-mobile-app-ready iNotForProfit. (2013, September 1). While you're changing the world we're changing technology for you. Retrieved

October 15, 2013, from iNotForProfit: http://www.inotforprofit.com/go-mobile Kerr, C. (2011, April 20). The A to Z of Mobile Fundraising. Retrieved October 16, 2013, from SlideShare:

http://www.slideshare.net/clairekerr/the-a-to-z-of-mobile-fundraising Kerr, C. (2013, June 11). The impact of mobile on peer-to-peer fundraising. Retrieved October 10, 2013, from

Socialbrite: http://www.socialbrite.org/2013/06/11/the-impact-of-mobile-on-peer-to-peer-fundraising/ O'Dell, J. (2013, August 10). Google launches charity app to funnel $1 at a time towards good causes. Retrieved

October 12, 2013, from VentureBeat: http://venturebeat.com/2013/08/10/google-one-today/ Pope, E. (2013, April 1). Fundraising Via Mobile Apps Can Still Be A Challenge. Retrieved October 11, 2013, from

The Nonprofit Times: http://www.thenonprofittimes.com/news-articles/fundraising-via-mobile-apps-can-still-be-a-challenge/

Wu, F. (2013, September 1). How Nonprofits and Charities Can Build One Mobile App That Works On All Platforms. Retrieved October 15, 2013, from techsoup Canada: http://www.techsoupcanada.ca/en/community/blog/how-nonprofits-and-charities-can-build-one-mobile-app-that-works-on-all-platforms