The post hype cloud

Matteo Brusa @matb76

The business side

➔ Infrastructure➔ Platforms➔ Software ➔ Applications

The consumer side

➔ Locationless data➔ Ubiquitous access➔ Heterogeneous interfaces➔ App follows data

size vs. scaleInsight #1

Size scale matters

The bigger, the better

Sorry, we’ve failed

People count in memories, not bytes

Brands failed to address the storage angst

The bigger, the better

Amazon S3 storage price

Commodity or notInsight #2

Commodity \kuh-mod-i-tee\

a class of goods for which there is demandbut which is supplied

without qualitative differentiation across a market.

Is cloud storage a commodity?

Excess of providers ✓

Aggressively marketed ✓

Economy of scale ✓

High price sensitivity !?

The mobile experience gapInsight #3

Users don’t need cloud storage

They want:➙ to store and backup ➙ ubiquitous access➙ (smart) content organisation➙ sharing and collaboration➙ comprehensive experience

Thank you

Matteo Brusa @matb76