Quick Snapshot

Wk 23 -2013

MCCS

ABP NEWSWeek: 23 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Hindi News genre maintaining its shares

38

16

12

5 4 4 41 1 1 1 0 0

0

5

10

15

20

25

30

35

40

45

GE

C

RE

G

Hin

. Mo

v.

Kid

s

Sp

ort

s

Mu

sic

Hin

. Ne

ws

Info

En

g. M

ov

Life

styl

e

Re

l.

Bu

s. N

ew

s

En

g. E

nt

% Genre Share

Source : TAM Period : Wk 23’2013

Vs. Last year marginal drop in Hindi News Genre Viewership

4.74.2

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Hindi News

% Genre Share

Wk 16-23'12 Wk 16-23'13

Source : TAM Period : Wk 16-23 Year : 2012 & 2013

ABP News maintaining its position

20%

16.8% 16.4%

7%5%

2%

0%

5%

10%

15%

20%

25%

Aaj Tak India TV ABP News IBN 7 DD News Live India

% Mkt Share

Wk16-23'13

Source : TAM Period : Wk 16-23’13

Week on Week the gap between India TV & ABP News decreasing

ABP News neck to neck with Aaj Tak

34 3227 26

19 19

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 15+

Source : TAM Period : Wk 16-23’13

40 3832 31

22 23

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 4+

ABP News maintaining its # 2 position

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 19-23’2013

Market Share %

Channel Mum Kol Del Chts'gh B'har Guj Maha MP PHCHP Raj UP WB East West

Aaj Tak 14% 20% 21% 16% 21% 24% 17% 28% 18% 23% 17% 20% 19% 19%

ABP News 15% 12% 11% 23% 27% 17% 21% 20% 17% 17% 18% 14% 24% 20%

India TV 24% 12% 25% 10% 12% 14% 18% 9% 13% 14% 12% 9% 13% 17%

Z News 16% 9% 10% 14% 7% 9% 14% 11% 14% 13% 12% 19% 13% 13%

IBN 7 5% 7% 5% 7% 11% 5% 4% 5% 10% 6% 10% 4% 5% 4%

NDTV India 8% 3% 9% 5% 1% 9% 7% 10% 10% 8% 7% 8% 5% 8%

DD News 2% 1% 1% 2% 15% 4% 3% 5% 3% 5% 9% 2% 5% 4%

Live India 2% 2% 1% 0% 1% 3% 4% 1% 0% 2% 1% 2% 0% 4%

Samay 1% 1% 0% 1% 1% 2% 1% 2% 1% 4% 2% 2% 1% 2%

TEZ 6% 28% 5% 2% 0% 3% 4% 3% 4% 3% 5% 17% 6% 4%

News 24 6% 3% 11% 20% 5% 9% 6% 6% 9% 6% 7% 3% 7% 7%

NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS

BEFORE WK 19,HENCE LATEST 4 WEEK CONSIDERED

ABP News scoring high on Interviews / discussions &

reviews/reports

Source : TAM Period : Wk 23’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

India TV catching eyeballs on News Bulletin & Religious/Dev. Genre

Aaj Tak scoring high on cricket matches

Genre

Aaj

Tak

ABP

News

India

TV

Z

News

Total

GRPs

News Bulletin 16% 17% 19% 16% 79

Reviews/Reports 30% 36% 10% 2% 12

Religious/Devotional 22% 1% 33% 6% 7

Cricket Match 46% 2% 32% 3% 5

Interviews/Portraits/

Discussions 7% 43% 6% 0% 4

ABP Majha: Leadership across all TAM reported markets in

Maharashtra

% Market ShareChannel Mum Pune MAHrest 1 Mn.+ (Including Pune) MAH .1 to 1 Mn. MAHA L C I Maha West All India

ABP Majha 27% 47% 47% 43% 46% 38% 38% 37%

IBN Lokmat 24% 29% 25% 24% 25% 24% 24% 24%

TV9 MAHARASHTRA 27% 5% 7% 4% 3% 15% 15% 15%

Z 24 Taas 21% 19% 20% 25% 23% 22% 22% 22%

Jai Maharashtra 1% 0% 0% 3% 3% 2% 2% 2%

Source : TAM Period : Wk 19-23’2013

NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS

BEFORE WK 19, PERIOD CONSIDERED IS LATEST 4 WEEKS

Network Performance

26

21 20

1412

7

0

5

10

15

20

25

30

MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net

Wk 16-23'13

Wk 16-23'13

Source : TAM Period : Wk 16-23’2013

MCCS maintaining its # 1 position

Thank You