Quick Snapshot

Wk 20 -2013

MCCS

ABP News # 2 news channel

21%

17%15%

12%

8% 8%

0%

5%

10%

15%

20%

25%

Aaj Tak ABP News India TV Z News News 24 NDTV India

% Mkt Share

Wk 19-20'13

Source : TAM Period : Wk 19-20’ 2013, Mkt: HSM

Post implementation of DAS Phase II GAP b/w Aaj Tak & ABP News mellowing down

ABP NEWSWeek: 20 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Hindi News genre coming down

36

1816

5 4 4 31 1 1 1 0 0

0

5

10

15

20

25

30

35

40

45

GE

C

Hin

. Mo

v.

Re

g

Kid

s

Mu

sic

Hin

. N

ew

s

Sp

ort

s

Info

En

g. M

ov

Life

styl

e

Re

l

Bu

s.

Ne

ws

En

g. E

nt.

% Genre Share

Source : TAM Period : Wk 20’2013

Sony MAX IS CONSIDERED AS HINDI MOVIE GENRE

Vs. Last year marginal drop in Hindi News Genre Viewership

4.84.4

0.0

1.0

2.0

3.0

4.0

5.0

6.0

Hindi News

% Genre Share

Wk 13-20'12 Wk 13-20'13

Source : TAM Period : Wk 13-20 Year : 2012 & 2013

ABP News maintaining its position

20%

18%16%

12%

9%7%

0%

5%

10%

15%

20%

25%

Aaj Tak India TV ABP News Z News News 24 NDTV India

% Mkt Share

Wk13-20'13

Source : TAM Period : Wk 13-20’13

Week on Week the gap between India TV & ABP News decreasing

ABP News neck to neck with Aaj Tak

34 3227 27

20 18

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News NDTV India

IBN 7

Re

ach

in M

n.

CS 15+

Source : TAM Period : Wk 13-20’13

42 3933 32

23 22

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News NDTV India

IBN 7

Re

ach

in M

n.

CS 4+

ABP News maintaining its # 2 position

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 19-20’2013

Market Share %

Channel Mum Kol Del Chts'grhB'har Guj Maha MP PHCHP Raj UP WB East West North South NEW AI

Aaj Tak 13 14 22 21 20 27 16 28 18 24 18 17 20 19 21 32 21 21

ABP News 16 12 11 22 27 16 22 20 20 18 16 13 25 20 15 11 17 17

India TV 25 15 24 11 17 15 17 9 13 13 12 10 13 17 16 5 16 15

Z News 18 7 10 15 7 8 15 10 15 13 12 18 13 13 12 11 12 12

IBN 7 4 7 5 9 10 4 5 5 12 6 10 5 6 4 8 0 7 7

NDTV India 7 2 9 4 2 8 6 11 8 8 7 9 6 7 9 5 8 8

DD News 2 1 1 1 6 5 3 2 2 3 9 1 3 4 3 32 3 4

Live India 1 3 2 0 1 3 4 2 0 2 1 2 1 4 1 0 2 2

Samay 1 1 0 1 0 2 2 1 2 5 2 2 1 2 2 5 1 2

TEZ 7 33 4 2 1 3 4 3 2 2 4 20 7 4 4 0 4 4

News 24 6 4 11 16 9 8 7 8 8 6 9 3 6 7 9 0 8 8

NOTE :DUE TO UNIVERSE CHANGE CROSS ANALYSIS CANT BE DONE,TAM SOFTWARE LOCK IS THERE TO PREVENT CROSS ANALYSIS

BEFORE WK 19

ABP News scoring high on Reviews/Reports & Interviews /

discussions

Source : TAM Period : Wk 20’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scoring on News Bulletin & Cricket Match

Genre Aaj Tak

ABP

News TV Z News

Total

GRPs

News Bulletin 19% 18% 16% 16% 81

Reviews/Reports 28% 34% 14% 0% 13

Cricket Match 41% 14% 13% 13% 7

Religious/Devotional 26% 1% 27% 11% 7

Interviews/Discussions 10% 35% 14% 0% 3

Network Performance

25

21 21

15

13

6

0

5

10

15

20

25

30

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 13-20’2013

MCCS maintaining its # 1 position

Thank You