Quick Snapshot Wk 5 -2013

Scenario Post LC1 Mkts.

MCCS

Key highlights

• 5 news LC1 ( Less Then Class 1) towns has been added, markets are :– Gujarat LC 1,PHCHP LC 1,Maharashtra LC 1,MP LC 1,Rajasthan LC 1 & UP LC 1

• With the release of these markets, we will be covering 92% of HSM mkts from the earlier 74%

• Vs. last week reach of channel (ABP News) has shot up by 12%

ABP NEWSWeek: 5 ‘2013

TG – MF,15+ SEC:ABC

Market - HSM

Note: Market share used in the ppt is for latest 8 weeks

Reach used is for 2013 only as the universe is changed in wk 1’13

Post addition of LC1 mkts Hindi Newsmaintaining #3 position

41

129

5 4 4 3 1 1 1 1 0 00

5

10

15

20

25

30

35

40

45

GE

C

HIN

DI

MO

VIE

S

RE

G

HIN

DI N

EW

S

MU

SIC

KID

S

SP

OR

TS

INFO

LIFE

TS

YLE

EN

G M

OV

RE

LIG

IOU

S

BU

S N

EW

S

EN

G E

NT

% Genre Share

Hindi News no.3 in National GenreSource : TAM

Period : Wk 5 - 2013

Marginal drop in Hindi News Genre Viewership

65

0

1

2

3

4

5

6

7

Hindi News

% Genre Share

Wk 50-5'12 Wk 50-5'13

Source : TAM

Period : Wk 50 – 5

Year : 2012 & 2013

ABP News maintaining its # 2 position

19%

16.3% 15.6%14%

8% 8%

0%

5%

10%

15%

20%

25%

Aaj Tak ABP news India TV Zee News IBN 7 NDTV India

Mkt Share

Wk 50'12-5'13

Source : TAM

Period : Wk 50’12 – Wk 5’13

ABP News very less reach gap with Aaj Tak

3633

29 2923

20

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 15+

Source : TAM

Period : Wk 1 -5’ 2013

4441

36 35

2824

0

10

20

30

40

50

Aaj Tak ABP News

India TV Z News IBN 7 NDTV India

Re

ach

in M

n.

CS 4+

In 4+ Aaj Tak showing 1% fall in terms of reach ABP maintaining, Z News also falling by 1%

ABP News among top 2 in most of the markets

Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All India

Aaj Tak 19.6 9.9 20.7 11.8 22.5 21.5 21.4 20.3 16.8 14.9 16.2 16.4 19.5 21.4 18.4 41.4 19.3 19.6

ABP News 14.7 12.8 12.5 19.8 27.2 19.2 18.5 19.5 14.9 17.3 15.2 13.8 21.2 18.7 14.7 24.1 16.2 16.3

DD News 3.1 11.7 1.7 1.7 5.5 1.5 3.4 2.4 2.2 3.2 2.9 9.5 5.9 2.8 2.3 22.4 2.7 3.0

IBN 7 4.2 2.5 6.0 7.3 3.9 7.9 5.7 10.7 14.1 11.5 12.0 1.8 3.5 6.3 9.9 0.6 8.4 8.4

India TV 19.8 5.7 17.5 13.5 13.5 17.6 14.9 10.9 16.5 14.1 15.2 5.8 11.8 15.7 15.8 0.0 15.5 15.2

Live India 3.7 2.8 0.9 0.2 0.0 0.3 4.8 0.2 0.3 0.4 0.5 2.2 1.0 3.5 0.6 1.7 1.4 1.5

NDTV India 7.7 3.0 10.4 6.3 1.6 5.9 6.4 12.8 6.5 10.7 8.2 2.8 5.8 6.2 9.4 4.6 8.2 8.1

News 24 4.3 1.0 7.4 9.7 19.3 9.4 4.1 7.7 7.1 10.9 9.9 1.0 6.2 5.7 8.3 0.0 7.4 7.4

Samay 1.3 2.9 1.4 15.6 0.0 1.6 2.4 1.7 1.3 2.8 2.0 4.1 5.8 2.1 1.7 0.0 2.2 2.1

TEZ 7.2 25.2 2.6 4.1 0.6 3.8 4.8 2.1 4.0 5.7 6.2 18.0 5.5 4.5 4.0 0.0 4.3 4.3

Z News 14.3 22.4 19.0 10.0 6.0 11.4 13.7 11.6 16.5 8.6 11.7 24.7 13.8 12.9 15.0 5.2 14.4 14.3

Source : TAM

Period : Wk 50 2012 – Wk 5-2013

Market Share %

In core Hindi belt like UP,Chs’grh,B’hr,Guj, MP & UP ABP News is leader

ABP News scored high on News Bulletin and Reviews/Reports, Cricket was followed on AT, India TV did well in Religious/Devotional.

For NEWS, viewer comes toABP News

Source : TAM

Period : Wk 4’2013

Analyis : Sub Genre GRPs

Share % within each sub-genre

Genre Aaj TakABP

News India TV Z NewsGrand Total

News Bulletin 17% 18% 17% 18% 97

Reviews/Reports 23% 26% 17% 5% 16

Religious/Devotional 21% 9% 23% 5% 9

Cricket Match 37% 8% 36% 0% 5

Film Based Magazines 49% 4% 8% 0% 4

Network Performance

2422

21

1413

7

0

5

10

15

20

25

MCCS Zee Net TV Tday Net. 18 India TV Ndtv Net

% Mkt. Share

% Mkt. Share

Source : TAM

Period : Wk 50 2012 – Wk 5-2013

MCCS ruling the chart

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