What’s LinkedIn?

LinkedIn is a business-oriented social

networking service. Founded in December

2002 and launched on the 5th of May 2003. It is

mainly used for professional networking. In

2006; LinkedIn members reached to the

number 20 millions and now LinkedIn has +300

Million users.

What is LinkedIn`s mission

statement?

Connects the world’s professionals

to make them more productive and

successful.

The benefits of LinkedIn for

members:

Identity the professional profile of record.

Networks that connect all of the world’s

professional.

Knowledge the definitive professional publishing

platform.

The benefits of LinkedIn for

companies:

Finding job candidates who would make a great

touch to your business.

Marketing the most effective way for marketers to

engage the professionals.

Giving the chance to introduce your sales and

services.

Why do employees in the companies

should use LinkedIn?

To increase the visibility for the brand.

To have a brand ambassadors.

To improve the employees` morale.

How can I make my profile

professional?

Use a Professional photo that

shows your face.

Care about your title.

Care about your location and

your career category.

Your current, your previous job

and your education are very

important.

Customize your URL

Your LinkedIn Profile will be one of the very first listing that would be found when any one googles you.

Make it in your personal name to make it optimized for the search engines!

Tip #1 : You should also include this link in your email signature, presentation decks, business cards and any other material that you hand out.

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Your current, previous and

education is much important

- Tell people your story.

- Write as if you are talking to your “ideal

client”.

- Abbreviate; don’t talk too much.

- Include “call to action”.

- Include a video link of your written summary,

People don’t like to read for a long time, so give

them an easy way out!

- Allow the view to be liked and known and help

them to trust you.

- Talk personally to your ideal clients and touch

their pain points and show how you can solve

them!

Be relevant in writing your past and your

experience.

SEO (Search Engine Optimization) is sensitive,

every individual position listed is a rich keyword.

Optimize your descriptions to be found in LinkedIn’s

“search”.

- Make sure that you put your skills that are

relevant to you and your career.

- Choose what you want to be recommended for.

- When you make a recommendation, be sure that it

is factual and genuine.

- Remember the perception...Quantity = Credibility

that found in LinkedIn’s “search”.

Add your education level and your

interests.

- Update and help people to keep in touch with you.

- Be sure that you chose the best channel to talk through

to communicate with them.

- Share your phone number, Mail and Else.

- Don't ask people you don't know to

recommend you.

- Ask your colleague to recommend you.

- Recommend people they will recommend you

back.

- IF you have any publishing or books or

researches that you`ve done before, be sure to

add them to your profile.

- Join the relevant groups.

- Follow relevant people.

- Share ideas in your target groups.

What should you do with Groups? Join Groups that your ideal client would be able to:

Start a topic that it`s a pain point.

Ask a question.

Lurk to find out what they worry about.

Respond to subjects you know.

Join Groups that include professional fellows:

Great B2B opportunities.

Stay up to date with the industry updates.

Network & Communication.

Share ideas & helpful information.

Gain valuable new connections.

Some Advices:

Be active in Groups.

Recommend a person only for a real ability you know

about him.

Support your work associates and clients.

Edit your privacy settings and control what people

can see.

- Analyse your account and where are you now on

LinkedIn.

- Be sure that people who visit your account are

your target audience.

Know from which channel people visit your

account.

Understand which titles suit and call you.

Which company cares about you? and from any

field?

Understand how LinkedIn is being searched and

how can you improve your searching results?

LinkedIn provides four

packages for you:

Job Seeker package.

Business plus package.

Sales navigator package.

Recruiter package.

Always remember on

LinkedIn to:

Be honest.

Be helpful for people, so people will like you.

Share an every day content.

Involve in groups.

Brand your self and your company.

IF you have any question you can

find me on …

LinkedIn:

Ahmed Basyouney

Twitter:

Ahmed Basyouney

Facebook:

Ahmed Basyouney

Thank you ….