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If you do what you’ve always done, you’ll get what you’ve always got. As you prepare to embark on your new model, it will be critical to have a plan to get stakeholders on board. In this session, Tara Knobel, Regional Operations Director APAC - Contingent Workforce Solutions, Alexander Mann Solutions, explored the change management and communications strategies that can drive success in contingent programs.
Citation preview
Gaining Buy-In for Your
Contingent Workforce Model
Tara Knobel
Page 2
Confidential
The Ostrich Effect
Procurement:
“I don’t know how we
can spend so much on
contractors?”
Finance:
The budget is fine so
who cares ?”
HR:
“Contractors and temps
are not my
responsibility”
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Gaining Stakeholder Buy-In
How do you convince key
stakeholders to get behind a
contingent workforce
programme?
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Gaining Stakeholder Buy-In Getting Started
Socialise the
concept with a
range of
stakeholders
Focus on
understanding the
business
requirements
HR
Procurement
Supplier
Management
Finance
Accounts
Payable
The
Business
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Gaining Stakeholder Buy-In What’s In It For Who?
HR Supplier
Management
Finance Accounts
Payable Business
IT Audit & Risk Facilities
Procurement
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Gaining Stakeholder Buy-In Building Your Business Case
Establishing your
Current Cost
Base
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Gaining Stakeholder Buy-In Building Your Business Case
Vendor Costs
Vendor
Margins
Self-
Sourcing
Social
Taxation
Calculations
Programme
Leakage
Worker Rates
Furlough
Wage Rate
Management
Finance
Payment
Terms
Invoice
Consolidation
Invoicing
Errors
Reduce
Internal
Overheads
Business
Procurement
Finance
Worker
Time To
Productivity
Risk
Co-Employment
Costs
Regulatory
Fines
Savings Opportunities
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Gaining Stakeholder Buy-In Building Your Business Case
Cost of Transformation Item
Project Management
Cost of Procurement
IT
HR
Finance & A/P
Facilities
Business
Process Re-engineering
PSL transition
PSL agreements refresh
VMS Selection
VMS implementation
Integrations to ERP
Launch
User Training
Transferable
Partly
No
No
No
No
No
No
Partly
Yes
Yes
Yes
Yes
Yes
Partly
Yes
Page 9
Confidential
Gaining Stakeholder Buy-In Business Case Calculator
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Gaining Stakeholder Buy-In You Are Out Of The Blocks !
Does the business case stack up?
Get permission to start
the project.
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Monitor
(Minimum Effort)
Change Management is
Critical to Success .
Aim to ensure that all stakeholders
understand the need for the
change, how it affects them and
have the tools and skills to use the
new solution.
Segmentation - Thorough Stakeholder Analysis
Positioning – Development of Key Messages for Each Stakeholder Group
Targeting – Identification of Communications Channels
Implementation – Communication Plan
Influ
en
ce
Interest
Keep Satisfied Manage Closely
Keep Informed
Low High
High
Business
Leaders HR Business
Partners
Hiring Manager
Employees Recruitment
Team
Suppliers
Example Stakeholder Prioritisation Grid
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1. Segmentation .
Define potential stakeholders
Stakeholder Analysis
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2. Positioning .
What are the project objectives?
What are the key messages for
each group?
What is changing?
When will the change occur?
What will be different?
What is the risk of not
changing?
What are the benefits for each
stakeholder group? (“WIIFM -
What’s In It for Me”)
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2. Positioning
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3. Targeting
Intranet /
Internet
Posters /
Deskdrops Email
Voicemail /
Video
Messages
Mailshots
Meetings /
Roadshows
Training /
UAT
Surveys Newsletters
What communication
channels can we use to
target the different
stakeholder groups?
What are the preferred
communication channels
for each group?
Are there any limitations
with the channels?
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4. Implementation
1. Finalise the communications strategy
2. Develop specific communications
3. Detailed communications planner
Tasks
Owner
Timeframes
Channel
4. Execution of the plan
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Top Tips for Managing Change
Top-down
leadership support
Focus on the
rational and emotional
case for change
Two-way
communications
Expect resistance
and manage
proactively
Thank You
Confidential
For further details please contact:
www.alexandermannsolutions.com
Tara Knobel
+61 (0)438 479 469
