Welcome to Girl Scout Cookie Program Training

for Troops

THEME FOR THE 2014 COOKIE SALE

This is What a Girl Can Do

All registered Girl Scouts can

sell cookies if they have parental permission.

Who can sell Girl Scout Cookies

• In 2013 79% of eligible girls sold

• Goal for 2014 is:

100% participation

2014 Focus on Participation

Thanks-A-Lot™Shortbread cookies dipped in rich

fudge and topped with an embossed thank you message in

one of 5 languages.

Cranberry Citrus Crisps

Crispy cookie, made with whole grain, full of tangy cranberry bits

and zesty citrus flavors.

ShortbreadTraditional shortbread

cookies.

Lemonades™Savory slices of shortbread with a refreshingly tangy lemon flavored

icing.

Peanut Butter Patties®Crispy vanilla cookies layered with peanut butter and covered with a

chocolaty coating.

Thin MintsCrispy chocolate wafers

dipped in a mint chocolaty coating.

Caramel deLites®Vanilla cookies topped with

caramel, sprinkled with toasted coconut, and laced

with chocolaty stripes.

Peanut Butter Sandwich

Crisp and crunchy oatmeal cookies with creamy peanut

butter filling.

America’s Best Cookies

New!! Cranberry Citrus Crisps!!

Breakfast cookie market more than quadrupled in 201258% of consumers say whole grains is an important attribute

•9g whole grain per serving•No palm oil•Made with real fruit•No hydrogenated oils•No artificial sweeteners•No artificial flavors

GS PB Sandwich

Nilla W

afer

Oreo (

14.3 oz)

Chewy Chips Ahoy!

GS PB Patties

Chips Ahoy!

GS Caramel deLit

es

Oreo (

15.5 oz)

GS Thin Mints

Oreo Double Stuf

$0

$50,000,000

$100,000,000

$150,000,000

$200,000,000

Dollars

* GSUSA, Nielsen All Outlet US Data - 52 weeks ending 4/20/13

A Powerful Brand

Girl Scout Cookies

ABC is the only licensed Girl Scout cookie baker with all Baker’s Choice items in trays with film overwrap

Reduce Waste

The 5 Skills

When does the sale start?

Optional order taking and use of COCO

online marketing tools begins

January 1, 2014

Troop orders due in Snap

Cookies deliver to Troops

Walkabout weekend

Booth Sales Start

First ACH sweep

National GS cookie days

January 3, 2014

January 20-24, 2014

January 24-26, 2014

January 24, 2014

February 17, 2014

February 7-8, 2014

Important Dates

Order Taking

Online Marketing

Direct Sales

Booth Sales

How do we sell cookies?

GSKWRC goes Direct in 2014!

•Cookies in hand sooner•Less work for volunteers•More opportunity for repeat sales•Higher sales growth

Why change?

Impacts to Troops

So how do you determine what to order?

•80-85% of last years initial order – SNAP ARCHIVE REPORTS

Initial orders placed in early JanuaryInitial order created without girl orders

Be Prepared For:•Needing More Cookies!

• Demand will be high!

• Using planned orders to pickup more from cupboards.

• More weeks for pickups.

• Place planned orders by Sunday midnight

GSKWRC Troops earned $677,247.90 in

2013 ! For 2014: Proceeds are .50/pkg

with rewards OR.60/pkg with patches only J,C,S,A Troops

only

March 24, 2014 -100% remaining balance (less Troop proceeds and UDF forms submitted)

ACH Withdrawals

February 17, 2014 - 100% of initial order due (less Troop proceeds and UDF forms submitted)

UDF forms due February 13

March 17, 2014 - 75% of balance due (less Troop proceeds and UDF submitted)

UDF forms due March 17

UDF forms due March 10

ResourcesFor Girls

• Set and track goals• Take and manage cookie orders• See a summary of orders and

item totals• View nutritional information

with product images

New Mobile App for Girls!

• Track order payment and delivery status

• Email confirmations automatically sent to customers

• View recognitions, identify level achieved, track sales needed

• Automatically sync with online COCO information

New Mobile App for Girls!

Online “Cookie Command” center for girls• Goal Setting• Sale Planning• Consumer Marketing• Community/Sharing

Goal Setting• View recognitions and

set package goal• Track progress• Set reach goals• Monitor performance within

troop• Cheer on troop teammates

Goal Getter Patch

Earned for setting goals in COCO Cookie Command at www.abcsmartcookies.com

Cookie Share

•Cookies remain at the warehouse/No Troop handling•Sales added to individual girl sales & Troop sales•Each girl who sells 5 packages for Cookie Share earns the patch•Enter in Snap-Cookies Icon-Reorders-enter CShare sales for each girl•Will appear on the Troop balance summary in the Cshare row•Run reports in PACKAGES for complete accuracy

Cookies for our military personnel, local Food Banks and Shelters for victims of domestic violence

Sell 5 packages for Cookie Share to earn this patch!

Cookie Share Patch

Walk-About Weekend

•Full weekend of door to door sales•Start of booth sales - first weekend cookies are available•100 Mystery houses throughout the council territory•A Girl that finds a mystery house wins gift for entire Troop•Winning Troops eligible for cluster drawing•Winning Troop in each cluster gets a limited edition T-shirt for all girls in •Troop plus the Troop adults •5 winners council-wide

Friday, January 24 - Sunday, January 26, 2014

Consumer Marketing • Ability to import contacts• Automatic Thank You card

generation• Send e-cards to friends and

families• Collect orders online• Maintain contact database

for use next year

Online PatchEarned by girls who sell 12 packages through COCO online and/or COCO mobile smart phone app

• Multi-purpose, customized order card for our council

• Features our council’s recognition program

• Includes information about COCOmobile, the new mobile app for girls and COCO online upgrades too

• Pocket order card included

Custom Order Card

ResourcesFor Families

Program Benefits/

5 Key Skills

Ways to Support

Your Girl Scout

Family Activities

“Ask Me About My Girl Scout”

Tools

Online Family Engagement

ResourcesFor Volunteers

• Family Involvement Materials

• Sample Session Plans by Grade Level

• Troop Goal Setting App

• Send girls online “cheers” and share information through COCO

Digital Resources for easy access at

www.abcsmartcookies.com

• Guidance for training, goal setting, order-taking and booth sales

• Girl-led materials

Volunteer Toolkit

• New Cookie & Technology flyers• 8 Ways to change the world flyer• Goal chart & booth identifier

Volunteer Toolkit

• ABC’s custom YouTube channel

• Girl-led material• Favorite cookie videos• 5 Skills video• Training and selling

ideas

Social Media

• ABC Bakers volunteer focused Facebook page

• Share sales success stories with other volunteers across the country

Social Media

Download exciting images in high or low resolution from our online art gallery

Flickr Art Gallery

Online Order Management

NEW Dashboard for easy access to key sales informationImproved recognition ordering processImproved order management process

Enhancements:

• NEW Dashboard for easy access to key sales information

• Improved recognition ordering process

• Improved order management process

Snap Enhancements

• Our SU Delivery is scheduled for:

•Council schedules booth sales: Kroger/Walmart in Northern Kentucky• Lottery drawings for these locations • Lotteries run between 1/15 and 1/24/14•No Booth sales at Kroger or Food City on Saturday 2/1/14 (due to Shop and Share)

Council Sponsored Booth Sales

Booth Sales

Service Unit Booth Coordination•Secure booth locations within the SU

•Assign Troops to booth locations within the SU

•Know where troops are selling and ensure they know the rules and booth sale guidelines

•Establish relationships with merchants

•Don't schedule booths outside your Service Unit

OUR RECOGNITION PROGRAMOur Recognition Program

1000+ sellers

•Engraved brick to be placed at Camp Judy Layne•and $100 Best Buy gift Card•and $10 cookie dollars•and invitation to and recognition at Annual Meeting

1500+ sellers

$125 gift card to Best BuyAND

$10 cookie dollars

Girl Rewards

2000+packages

Lunch and Limo Ride with the CEO

Top Seller

iPad

Troop Bonus Awards

100% girl participation and 175 PGA

2 Eco Tote bags

Troop earns 1 theme T-shirt100% girl participation and 275 PGA

Cookies

Safety

Goals

Skill Building

How ToGet Help

Have FUN!

Online Resources

Dates

Key Points for Family Training

Fun for girls!• 100 Mystery Houses• Bling Your Booth Contest• Cookie Rally• Cookie Diva Program

• COOKIE DIVA PROGRAM

• COOKIE CUPBOARDS

• Open January 24 – March 16 – place PLANNED ORDER IN SNAP

• Updated list available in January on website.

• Obtain full cases ONLY – No returns

• Cookie Authorization card – found in Troop Plan Book.

• Last two weekends may get box mixtureto equal 1 case.

Troop Cookie Sale Manager Agreement

• Explains financial responsibilities and obligations.

• Must have a background check within the last 3 years with Council – if not, can go online www.gskentucky.org – look for link. Cost $14.75

A.C.H. Form

• Must have one for each troop on file.

• Detailed steps for payment of product on back

NewForm!

Important Deadlines• Online webinars available December 1st.

• Girls begin selling JANUARY 1st!

• Troops initial order due in SNAP – Jan. 3rd.

• Cupboard managers will enter all extra cookies obtained from cupboard (ongoing).

• Troops enter all girl transfers in SNAP and order recognitions in SNAP – due March 19th.

• Troops paperwork due to you – March 21st.

Handouts&

Snap Review

Thanks from all of us!