Submitted By: Submitted To:Pulkit Bordia Mr. Lalit Pipliwal SirRahul SharmaArpit SharmaNarayan Singh Sandeep KumarShubham Patil

& Its Barriers

Communication Functions

To meet social needsTo enhance and maintain ourselvesTo develop relationshipsTo exchange informationTo influence others

(Source) Sender’s message

Encoding

Channel

Decoding

Understanding by receiver

Response transmissi

onEncodin

gchannelDecoding

Receiving

response

• First element in the process is source of communication i.e from where the communication originates.

• Source can be- a person or even a machine.

• The source(sender) initiates the communication as he has some need, thought, idea or information, that he wishes to other person or machine.

• The next step in process is encoding the information that has to be transmitted.

• Encoding of the thoughts produces a message which can be either verbal or non-verbal.

• Verbal messages are in the form of words and language.

• Non-verbal would be in the form of body gestures like wink, smile, wave of hand etc..

• The next element in the process of communication is the channel through which the communication is transmitted.

• In organizations the channels could be-face to face conversation, written memos , reports , telephonic exchanges, meetings etc….

• Other channels can be letters, magazines, tv shows, radio etc.

• For communication to be effective the channel used should be appropriate.

• Decoding and understanding the message constitute the last two elements in the process of communication from sender to receiver.

• The receiver first receives the message and decodes it ,interprets and translates it into thoughts, understanding and desired response.

• A successful communication occurs when the receiver decodes the message and attaches the meaning to it which the sender wished to transmit.

• Response and feedback complete the two-way process of communication.• Only through feedback the

sender comes to know whether the message has been received correctly or not.

Importance

• It is essence of social behavior.• It helps to control the behavior of the group.• It fosters motivation.• To share their feelings in the organization.• It helps in decision making.• It helps to change the people’s attitude.

• Industry: Internet , Computer software Telecoms equipment

• Founded: Menlo Park, California(September 4, 1998)

• Founder(s): Larry Page, Sergey Brin • Headquarters: Googleplex, Mountain

View, California, U.S. • Area served: Worldwide • Key people: Eric Schmidt (Executive

Chairman)Larry Page (Co-founder and CEO)Sergey Brin (Co-founder)

Corporate Communication In

GoogleI. Serve Users: There users value Google not only because they deliver great products and services, but because they hold themselves to a higher standard in how they treat users and operate more generally.

II. Avoid Conflicts: In working at Google, they have an obligation to always do what's best for the company and there users. When they are in a situation where competing loyalties could cause them to pursue a personal benefit for their friends or family at the expense of Google or there users, you may be subject to a conflict of interest. All of them avoid circumstances that present even the appearance of such a conflict.

• The basic aim of communication is transmission of meaning or understanding.

• Yet , most of the communications fail to convey the meaning or develop an understanding of the communication .

• The failure in communication arises because of certain blockages or barriers between sender and the receiver .

• In order to make a communication effective, it must be ensured that these barriers are removed.

Process Barrier –• Lack Of Planning• Poor Expression• Loss by Transmission and Poor Retention

Organizational Barriers -• Organizational Structure• Information Overload• Noise• Time Pressures

Every element of the communication model is a potential process barrier. These barriers can distort the transfer of meaning.

Consider the following examples: Sender Barrier Encoding Barrier Decoding Barrier

• The structure of the organization itself acts as a barrier against the free flow of communication between employees and levels in the org.

• When the information is channeled through levels of organization, it become altered as people interpreted facts differently.