AEJM Conference - Event Report

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  • AEJMC Conference - Event Report Date: August 2, 2016 to August 8, 2016 Geography: Worldwide Language: All Channels: Twitter, Blogs, News, Forum, Facebook, Instagram, YouTube

  • Reporting Summary

    The 2016 AEJMC Conference received a total of 7,742 mentions from August 2 to August 8, 2016, with a potential reach of 23.3 million impressions, generated

    by 1,528 unique users

    Twitter generated the largest share of event buzz across all sources (97% SoV)

    55% of tweets were organic Educational Institutions and Education Professionals represented 29% of users posting about the event

    55% of mentions came from female users

    The highest surge in mentions occurred on August 4 (2,120 mentions, or 27% of the overall content volume)

    The spike was primarily driven by mentions of various talks during the event such as coding lessons for journalism students as well as social media education

    Another notable spike was recorded on August 5, caused by posts about panel discussions regarding pop culture, ethics, and journalism diversity

    Posts pertaining to research presentations, panels, and other meetings emerged as the top conversation driver during the 2016 AEMJC Conference

    This conversation topic represented 29% of the overall event mentions Quotes and excerpts shared by conference attendees followed with 17%

    EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 8, 2016 2

  • 3

    DASHBOARD 7,742 MENTIONS GENDER BREAKDOWN

    55%

    45%

    TWITTER AUDIENCE WORD CLOUD

    REACH

    Media/Newspapers

    7% Education

    29%

    Other 60%

    TWITTER AUDIENCE BREAKDOWN

    46%

    45%

    9%

    Regular Tweet

    Re-tweets

    Replies

    23.3 million impressions 1,528 Unique Users

    MENTION TYPE

    Blogs, 4, 0%

    Forums, 2, 0%

    Twitter, 7,523, 97%

    News, 11, 0%

    YouTube, 1, 0% Facebook

    , 3, 0%

    Instagram, 198,

    3%

    EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 8, 2016

    Marketing Professionals

    1%

    PR Professionals 3%

  • 0

    500

    1,000

    1,500

    2,000

    2,500

    2-8-16 3-8-16 4-8-16 5-8-16 6-8-16 7-8-16 8-8-16

    SPIKE ANALYSIS

    4

    Aug. 3: Tweets of excitement from the attendees of the AEJMC PR Divisions pre-conference

    7-DAY VOLUME TREND

    Aug. 4: Talks during the AEJMC 2016 Conference ranging from social media education to teaching journalism students how to code Aug. 6:

    Congratulatory messages to the award winners during the conference

    Aug. 5: Posts during the panel sessions about diverse topics such as pop culture, ethics, gender, and diversity in journalism and media

    Aug. 7: Discussions regarding issues faced by student media like censorship and budget cuts

    EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 8, 2016

  • Includes general mentions from event participants, users who expressed excitement over the upcoming AEJMC event, great deals and promos on books and other materials available during the conference, breaking news related to law and journalism tweeted during the event, job opportunities, as well as giveaways of different prizes for event attendees

    Content from users who expressed satisfaction with the presentations and overall appeal of the 2016 AEJMC event

    Mentions related to awards and nominations granted to specific individuals for their research work during the event

    Includes general mentions and tweet exchanges between @AEJMC and other users

    Mainly photo tweets from AEJMC attendees or participants which document their experiences during the conference

    Users share excerpts or quotes from different speakers during the AEJMC event

    Refers to mentions about scheduled or ongoing research presentations, panels, and sessions during the 2016 Association for Education in Journalism and Mass Communication event

    CONVERSATION THEME ANALYSIS

    5

    12%

    8%

    9%

    11%

    14%

    17%

    29%

    OTHER

    SATISFACTION

    RECOGNITION

    TWEET EXCHANGE/

    QUERIES

    PHOTO SHARING

    EXCERPTS/ QUOTES

    PRESENTATIONS/ PANELS

    EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 8, 2016

  • TEXT ANALYTICS

    6

    WORLD CLOUD (TWITTER ONLY)

    56

    67

    69

    87

    90

    95

    149

    178

    710

    6,003

    #aejsports16

    #socialmedia

    #aejmc

    #journalism

    #pr

    #uncaej

    #aejmc16end

    #aejmc2016

    #prprofs

    #aejmc16

    TOP HASHTAGS

    BUZZGRAPH (TWITTER ONLY)

    EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 8, 2016

  • TOP POSTS

    7

    TWITTER

    INSTAGRAM

    LIKES 123 COMMENTS 2

    LIKES 94 COMMENTS 2

    IMPRESSIONS 67,852

    IMPRESSIONS 187,259

    IMPRESSIONS 33,923

    IMPRESSIONS 49,011

    EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 8, 2016

    INSTAGRAM

  • Username Mentions Followers

    (By Mentions)

    @aiaddysonzhang 211 2,363

    @JeremyHL 127 4,780

    @kfreberg 120 4,394

    @ekinsky 71 1,868

    @Gallicano 70 3,614

    @StineEckert 65 1,372

    @Mediatingmimi 64 703

    @lathropd 63 2,020

    @macloo 52 9,979

    @CarolynMaeKim 49 2,377

    TOP INFLUENCERS

    8

    Username Mentions Followers

    (By Followers)

    @UmarCheema1 1 341,570

    @roseluqiu 1 258,790

    @jeffjarvis 1 159,659

    @TexasTech 1 109,862

    @mathewi 1 80,080

    @craignewmark 2 75,406

    @nickgillespie 1 59,154

    @mallofamerica 1 56,414

    @BusinessWire 1 47,256

    @googlenewslab 3 38,729

    Username Mentions Followers

    @ruth_msp 5 6,404

    @ugagrady 1 1,872

    @uosojc 1 1,838

    @fiouna_zhang 1 1,360

    @caa2410 6 1,022

    EVENT REPORT | AEJMC CONFERENCE | AUGUST 2 8, 2016