The Ultimate Field Guide Curating the Web with

Sticky Blog Articles

Darin L. Hammond

How to Rock Content Curation

SweetSticky Content Creation

1. The Story of Content CurationCuration in Natural and Virtual Worlds

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About Blog

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Honeybees can travel more than 6 miles at 15 MPH to

find the precise flower and nectar to make their honey.

Harvest

POWER

Content

Honeybees curate the richest content to create the stickiest honey.

Honey Means Hard Work for Bees:• Their wings

stroke incredibly fast, about 200 beats per second

• They fly for up to six miles as fast as 15 miles per hour.

• The average bee produces 1/12th teaspoon of honey in her lifetime.

• A hive of bees will fly 90,000 miles, to collect 1 kg of honey.

Source: http://www.benefits-of-honey.com/honey-bee-facts.html

Feeds a Beehive

Honey

With Concentrated Nutrients.

Create Super Sugar Sticky Content

Honey Bees

For Powerful REASONS.

2. The Need for Content Curation

Oversupply Pushes the Search for the Best Quality

Why?How?

The Hard Work to Make Sticky Honey Content Pays Off,

Creating a Healthy, Buzzing Hive That Grows and Evolves.

Honey Content Is Worth Hard Work For the Curator Honey Bees

• Honey’s sugar yields intense calories high in energy, appealing to the senses.

• Honey is sticky, nutritious, and difficult to leave.

• The rich food nourishes the hive community.

Bees Are to Producing Honey as Bloggers Are to Curating Content.ANAL

OGY

The glut of information online creates

data chaos. While search engines effectively filter waste, the expert human mind combined with technology, blogs, and social media search up the highest quality sources and provide context and

analysis for interested online communities.

Content Curation Defined

• Bloggers use content curation to thrive, draw traffic, become experts in their topic areas, and providing rich content to publish.

• Fresh information, ideas, authority, and innovation create pages sticky, keeping visitors on site longer.

• Expert curation efficiently draws targeted traffic to sites.

Bloggers Publish or Perish and Curation Helps

Bloggers Sweeten Web Pages With Curated Content, making Sticky Posts.

Curated Posts Attract Mass Traffic.

Bloggers find rich nectar on high quality sites across the web.

Sticky Honey Web Content• Appeals to readers looking for engagement and

knowledge• Delivers the most innovative ideas quickly• Provides tight organization and makes points

efficiently• Captures an author’s personal view, attitude, and

expertise• Enhances a blog’s authority and brand• Allows for frequent publishing, attracting targeted,

dedicated followers• Attracts search engines, with powerful content

focused on valued articles and authors

Bees work together in a hive, and bloggers work together in

social communities. When curating, bloggers work with the writing other authors and enrich the communities they

have built.

3. Methods of Blog and Social Media Curation

How Bloggers Can Collect, Process, and Distribute Premium Information

Collecting and Processing the Elite Information• Select, read, and annotate the best articles you discover through in-

depth research and filtering• Question each article: Is this a credible article? Do I agree? What

claims does it make? What evidence does it provide? What links are used?

Searching Premium Information• Determine your topic niche and audience, focus

only on them, and become an expert through content research

• Locate the most reliable and reputable information publishers, and collect them with bookmarks or a feed reader

• Spend time daily researching, reading, learning, and sharing the sweetest food source: power content

Writing Sticky Curated Blog Posts on Single or Multiple Sources • Create a new, powerful, and emotionally engaging title

for your piece• Refer to the author and title of the article, including a

link to the original• Summarize the content essentials from one to many

sources, crediting each one and providing the link• Create an organization and a thesis for your article• Analyze, contextualize, criticize, add to, and synthesize

using your own ideas• Revise your language and ideas for power• Edit and proofread your writing carefully• Publish only your finest writing on your site• Promote your new content in your social media

communities

4. Further Reading and Research

Don’t Stop Here: Continue Learning the Best Methods of Curation

Processes, Methods, and Purposes of Content Curation• Content Curation Primer• Real-Time News Curation, Newsmastering And Newsradars - The C

omplete Guide Part 1: Why We Need It (follow the links to all 4 parts)

• 11 Best Practices for More Effective Content Curation• How to Do Curated Content RIGHT: A Step-by-Step Guide

• The Ultimate List of Content Curation Tools and Platforms• 26 Free (or Free-to-Try) Content Curation Tools• 50 Top Content Curation Tools: Find, Share the Best Content

Content Curation Tools

Best Social Media Management Tools• 12 Best Social Media Management Tools• Updated! A Master List of Social Media Marketing Managemen

t Tools

• Top 10 Tools For Managing Your Social Media Accounts

Check Out Curata’s Ultimate Diagram of Curation Tools Categorized

Why Curate Content?• To learn, grow, and evolve as a blogger• To enrich and develop your social media

communities• To establish yourself as an authority, innovator,

and influencer• To network with the best writers in your topic

area• To draw the attention of traffic and search

engines• To quickly increase publishing frequency• To develop your sticky website, market your

brand, and promote your ideas

Also, be sure to grab your FREE curated blog post

interactive generator that I developed for my own work.C

lick Here Now for Your FREE Interactive Template!

• Share the deck with your social media communities• Download the deck • Like the deck• Follow me here on SlideShare

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