Social Media Trends - Content Curation

Social Media TrendsContent Curation

@chrismikulin#socialmediatrends

What is Content Curation?


What is Content Curation?Wikipedia says: the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.


Content Curation on social mediais about finding relevant content

and sharing it in a meaningful way that adds value to your audience


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Why Curate Content?• Builds your authority on a subject• Gets you noticed by influencers• Increases the size of your network


Where do you find content?RSS news readers

• Feedly, Google Reader, Reeder



Where Else?BuzzSumo.com • Find top content for any topic• (Free version or $99/month)



Where Else?Twitter search• Use advanced search operators• “ ”, OR, -, links, ?, near, to• Read this: http://bit.ly/TwitterSearchUofA


Where Else?People you follow • Turn on mobile notifications• Make lists of influential people


Example Tweets






Make Your Life EasierBuffer App• Schedule posts• Measure performance• Auto bit.ly link shortener• For mobile and desktop



Make Your Life EasierUse Hootsuite or TweetDeck• Schedule Tweets• Filter Lists, keywords and hashtags• Manage Teams


A Few Tips• Stay up to date• Use relevant hashtags• Use engaging imagery


https://blog.bufferapp.com/guide-to-content-curation

“Twitter is a cocktail party. You don’t go to a cocktail party and deliver a presentation.”

- Gary Vaynerchuk


Marketing

Social Media Trends - Content Curation