Twitter Facebook ช่องทางการตลาดที่น่าจับตา

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twitter Facebook ช่องทางการตลาดทีน่าจับตา TMA Training on Dec 17, 2009โดย อรภัค สุวรรณภักดีผู้เขียนสร้างเครือข่ายเเละการตลาดด้วยเฟ๊ซบุ๊ค

Text of Twitter Facebook ช่องทางการตลาดที่น่าจับตา

  • 1. MIT OCW Club Thailand Founder Email: orapak@alum.mit.edu Facebook.com/orapak Twitter.com/orapak
  • 2. About Orapak : http://www.voicetv.co.th/content/5186
  • 3. About Orapak In Mid 2009 Orapak established MIT OCW Club Thailand by using social media to give Thais free education. In Mid 2009 Bangkok Biz News mentioned Orapak Guru of MBA on facebook In Oct - Nov 2009, Orapak received congrats email from Slideshare.net that her slides are ranked mostly viewed over facebook and twitter. In Nov 2009, Orapak launched Facebook marketing class, the first one in Thailand and she was on VoiceTV channel on facebook marketing on that day. In Nov 2009 Orapak talked on Social Media Branding and Marketing Trends at Thai Marketing Association In Nov 2009 Bangkok Biz News mentioned Orapak Guru of Marketing by Social Network
  • 4. About my profile :
  • 5. Tracking Status : June 2009: Interview on Radio on MIT July 2009 : Establish MIT OCW Club Thailand Facebook End July 2009: Mid Nov 2009 : Launch First Facebook Marketing Workshop
  • 6. Social Media Facebook.com/orapak MIT OCW Club Thailand facebook Twitter.com/orapak http://www.slideshare.net/orapak http://www.youtube.com/watch?v=ARsUaJy7zmg http://www.youtube.com/watch?v=IcF_XTl2zFM facebook Social Media TWITTER.COM/ORAPAK
  • 7. ( 1 ) facebook twitter Social Media facebook twitter facebook twitter application facebook twitter Brand twitter and facebook Workshop ( 2 ) facebook twitter event facebook twitter multimedia youtube, facebook facebook twitter online facebook facebook
  • 8. Future of Social Web
  • 9. VDO on Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst
  • 10. Traditional Media Versus New Media Source : ChristopherSpen.com
  • 11. Old Media : One Way Communication
  • 12. Example of Your PR Plan Traditional Media New Media TV Advertising Social networking sites (Twitter, Direct mail Facebook, Radio Ads LinkedIn, MySpace, Newspaper Ads etc.) Blog Merchandising Live TV Newsletters Live Radio Media Relations You Tube Web Sites Podcast & Itunes RSS Bookmarking Electronic White Papers Interactive websites Adapted from Source: Advanced Business Twitter ( slideshare.net) http://www.provientmarketing.com/atb.html
  • 13. Marketing Funnels Twitter & Facebook Traditional Follow/ Fans Engage Sign Up Buy Adapted from Source: Advanced Business Twitter ( slideshare.net) http://www.provientmarketing.com/atb.html
  • 14. 5 Questions To Answer before using FB and Twitter Adapted from Source: Advanced Business Twitter ( slideshare.net) http://www.provientmarketing.com/atb.html What is your business objective? Are you open to hearing what you community has to say - for good or for bad? Do you have a regular source of content (copy, links, photos, podcasts, video etc) Do you have the time to invest in building your community? Are you prepared to maintain your FB and Twitter community on a regular basis?
  • 15. Social Networking Statistics
  • 16. Social Media Matchup
  • 17. Facebook stats ( Current) Over 70 language More than 350 million active users 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 55 million status updates posted each day More than 2.5 billion photos uploaded to the site each month More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 1.6 million active Pages on Facebook More than 700,000 local businesses have active Pages on Facebook Pages have created more than 5.3 billion fans There are more than 65 million active users currently accessing Facebook through their mobile devices. http://www.facebook.com
  • 18. Twitter Demographics Stats ( As of Oct 2009)
  • 19. Continued Twitter Stats( Oct 2009) Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users -- those under age 44.
  • 20. Facebook
  • 21. Twitter
  • 22. Social Media Marketing Definition http://en.wikipedia.org/wiki/Social_media _marketing
  • 23. TGIFB Twitter, Google, the internet and Facebook -> Big Impact And the skillful use of Twitter, Google, the internet and Facebook won't make a weak brand strong. Social Media Not The Answer For Weak Brands Source: brandstrategyinsider.com
  • 24. Market OOPs Statistics : Facebook yahoo
  • 25. Benchmarking Google, Yahoo and Facebook by MarketOops
  • 26. Top 6 websites in Thailand : Google, Live, Hi5, Google, Youtube, Facebook The World is Moving Towards A few Websites
  • 27. TGIFB + I Proposed by Orapak I is Iphone Iphone is growing over Symbian OS Worldwide
  • 28. Facebook & Youtube http://www.youtube.com/watch?v=rSnXE2 791yg http://www.youtube.com/watch?v=sIFYPQ jYhv8&feature=fvst
  • 29. Impacts of Social Media We Need to Know :
  • 30. Youtube Channel Blog Twitter Facebook Slideshare.net Present
  • 31. Carnegie Mellon Social Media Directory
  • 32. CMU Social Directory: The first complete on in the world
  • 33. Harvard MIT Youtube
  • 34. Slideshare
  • 35. twitter
  • 36. Blog Harvard Facebook Twitter * online community#