company logo & name

Why LinkedIn?• 259 Million Members • 154 Million Monthly Visitors • 40% of users check LinkedIn daily • Average User Age: 37, Income: $61k

Understand the Elements !Let’s answer the question:

What the heck are all these features?

1

Optimize Your Profile !Let’s create a kick butt profile that makes

people want to know you!

2Engage & Utilize Your Network

!Learn how to create real connections and utilize your current relationships to create

high quality leads through LinkedIn.

3

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Understand THE ElementsLet’s get to know LinkedIn…

01

1ST LEVEL CONNECTIONS This is the crazy crew you are currently connected with. It is often friends, co-workers, people you do business with or met at a networking event.

1ST

1ST

HOW THE NETWORK WORKSFirst things first, let’s talk connections.

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2ND LEVEL CONNECTIONS This is where the LinkedIn referral magic lives!

• Limited Viewable Information (Basic Account) • Ability to send direct messages

3RD LEVEL CONNECTIONS This connection is the equivalent to the old school cold call on LinkedIn.

2ND

2ND

2ND

3RD

3RD

3RD

Learn Your Profile

PORTFOLIOFIRST THINGS FIRST…What type of LinkedIn profile do you currently have?

A BTHE RESUME PROFILE

So your LinkedIn profile mirrors your resume or CV.

Are you on the job hunt?

THE SOCIAL SELL PROFILE Your profile tells users that you’re an expert in your field and engaging. Unless you’re looking to get a new job, this is our goal!

THIS IS YOU!

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!Your Headline 140 Characters to capture their attention.

!Your Headshot Show off those pearly whites & win leads

!Your Summary This is where you share your mad skills

!Skills & Endorsements Where other people give you props for your mad skills!Your Experience

Tell your career story & establish credibility

!Publications You took the time to write

a book or white paper? Show it off!

!Honors & Awards It’s time to gloat… don’t

worry, it’s classy here

!Education & Organizations Honor your alma mater & tell

prospects what your involved in on your down time

LET’S PUT OUR BEST FOOT FORWARDWe know first impressions are important in the real world. LinkedIn is no exception.

21

Let’s create YOUR PROFILEWhat does your profile say about who you are?

01

Let’s Talk Keyword PhrasesTry these helpful tools:

• Google AdWords Tool • soovle.com

Expert Tip: Start with 10 Keyword Phrases for services your business offers.

Let’s create an awesome First ImpressionHead Shot

• Business Head Shots ONLY! • Profile Picture: 200 x 200 pxls • Free Photo Editing Tool: fotor.com

Headline • 140 Characters to Engage (Tip: Use Action Verbs) • What would make you reach out?

!

Expert Tip: Hint to Your Summary in your headline

Show expertise with Your Summary

• Get your readers engaged! • Educate them on something interesting in your field that

they may not know much about • What is your direct value proposition? !

DON’T FORGET: 2nd & 3rd Connections can see your summary!

Beat Writer’s for a Social Selling Summary

• BuzzSumo.com • Find the most shared articles on

the web & where they are being shared.

• Pay close attention to content shared on LinkedIn! !

Show off your Hard Work!

• Social Selling = Content Rules! • Share Links & Files • Be the Expert & Educate

Establish expertise through Your ExperienceCurrent Job Experience

• Use Keywords in Title • What makes your business unique?

Previous Job Experience • Only use experience that is appropriate to your

current career

DON’T FORGET: Share links to add more value to visitors!

Engage YOUR NETWORKWelcome to digital networking!

01

It’s time to establish LinkedIn GoalsWhat are your goals for LinkedIn marketing?

• Creating New Connections? • Generating New Leads? • Drive website traffic? • Increase your digital footprint and reach?

WHO TO CONNECT WITH?

It’s All About the Leads Right? 1.Potential Leads 2.Referral Source 3.Introduction Possibility

What to do with New Requests?

• Always send a message! • Start with the Subject Line • Follow basic real-world networking etiquette • Give them value!

DON’T FORGET: Email List Notification

Engage Current Contacts: Testimonials

• Edit Mode > ‘Ask to be Recommended’ • Target past clients or connections that

know you well and can vouch for your credibility

But Give too… Testimonials (Continued…)

• Just like in traditional networking, you only get out what you put in.

• Giving testimonials gives you exposure too!

How Do I Find New Connections?Via Real Life

• After networking events, search for contacts utilizing business cards collected

Via LinkedIn • Find connections through ‘Boolean Search’ • AND, OR, NOT

Go for the gold… Shared Connections

• Who can make the intro? • Ask for the Connection • Give a Templated Intro

• Introduction • Why you want to connect • Credibility • CTA (Call To Action)

SEO Prospects Strategic

Partners

INTRODUCING TAGGING 1. View your connections profile page 2. Click on Relationship Tab 3. Click Tag & add a new or existing tag *Only you can see your tags. (Sneaky Sneaky!)

LET’S CREATE TARGETED MESSAGES. !1. Home page, click Connections 2. Click filter by and then tag 3. Choose a category 4. Click ‘Select All’ and Click “Message” 5. Under ‘Send Message,’ uncheck ‘Allow

recipients to see… email addresses” 6. Send your marketing message!

YOU’VE HEARD OF LIST SEGMENTATION?Make it happen on LinkedIn and see the marketing magic you can make!

Your Contacts

Clients

Branding Prospects

TAKE IT TO THE NEXT LEVELIt’s all about making connections and follow up… just like in real life networking!

GET YOUR CRM ON! !

LinkedIn offers Customer Relationship Management (CRM) tools for FREE! Get familiar with the ‘Notes’ feature of the LinkedIn profile under each person’s

headshot on their profile.

EXPORT YOUR EMAIL LIST !

1. Click over ‘Connections’ in top Nav 2. Click Settings icon near top right 3. Under Advanced Settings, click

Export LinkedIn Connections 4. Determine the type of file to export 5. Enter security text & export

BUILD RAPPORT !

Get to stalking people! Next time you are preparing for a sales meeting, connect on LinkedIn and read

their profile. Get to know about their history & what they care about.

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