Updating your profile on LinkedIn - the 3 basic steps

www.dezines.co.za [email protected] (011) 431 2484

LinkedIn TrainingManaging LinkedIn - making it work for you

www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking2

Welcome to Dezines

Melanie, Dezines, 2015

Dezines is an online marketing and design firm, serving customers across South Africa, with Social Media at the heart. What makes us different is that we focus on the small to medium enterprises, providing a fully integrated solution focusing on your online advertising medium, partnering with our clients to help them achieve their goals. We provide holistic solutions, focusing on your social media integration, training and consulting. We are passionate about uplifting the profiles of small businesses, empowering them to create a corporate identity, printing of corporate stationery as well as gifting - both personalised and corporate.


WHY linkedin?

DEZINES CreativeThinking

Create awareness and improve reputation.

Thought leadership and influencer marketing

Selling and generating leads

Social CRM

Listening and gaining insights

Traffic building


Why should I be on LinkedIn?

364m users

17 Minutes per

month

930 Avg CEO

connections4M

Business!pages

2 New

professional users per second

11x Higher view with

photo

DEZINES CreativeThinking

motivated Most

overused word

56% Male

44% Female

25M Profiles

viewed each month 41%

Millionaires use LinkedIn

South Africa - StatisticsWhat is happening locally and globally with regards to LinkedIn

40%!Increase in users from previous

year

3,8M Users

www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking

Top 5 Industries on LinkedIn

Information Technology & Services 01

02 Hospital & Health Care

03

Education Management04

Construction

05 Accountingwww.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking

Easy StepsWhere to start with your profile

Put a face to your name Professional headshots generate more profile views and drive higher overall engagement. Including a photo in your profile brings it to life and lets people know you’re for real

01Create a punchy Headline Your headline is the first thing people look at on your LinkedIn profile. try describing yourself creatively in one line to capture people’s attention. 02

Tell your full Story Use the Summary and Experience sections of your profile to showcase your career and accomplishments. these sections are foundational and help establish your brand on LinkedIn.

03Showcase your Work Nothing shows your quality of work to potential business contacts better than rich, tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites, and give people a reason to engage with you.

04Let your Network speak for you! Get endorsements and recommendations from colleagues, employers, and customers who can speak credibly about your abilities and contributions. this will help catch the eye of prospective customers and clients.

05Make yourself easy to find

Your LinkedIn profile tells your professional story and can help cement new relationships. Make sure people are seeing it. Customise your public profile URL to increase your chances of appearing in search results and make it easy for people to find you.

06

8

• Appear approachable

Step 1 photo

• Remember, it’s about YOU!

• Keep your photo up to date

• Look the part

• No selfies allowed

9

• Three or four keywords that represent what you do !

• Three or four keywords others use when needing your services. !

• How are you different from others with the same job title? !• Identify what decision-makers care about when they hire someone like you. !

• Be specific. !

• Use a human voice

Step 2 write professional headline

10

Step 2 write professional headline

Introductions, Relationship Building, Market Research and Lead Generation for Entrepreneurs !Author, Speaker, Entrepreneur, Consultant | NY Times Best Seller | “Book title” | Motivating & Inspiring Worldwide !CEO: Manage 3 software brands (Cloud-based, Desktop & iPad) to help SMBs be more professional !Online Strategy * Interactive Marketing * Content Management * User Experience * Web Analytics !Helping organisations get more from their digital interaction !No-Nonsense Online Business and Marketing Problem Solver


11

Step 2 write professional headline!Story Guru, Experience Creator, The Mongoose you want under the house when the snake slithers by !Head honcho. We help household names sound more human – brand personality, tone of voice, training and writing. !Certified Professional Facilitator | Helping Teams to get from Chaos to Clarity !Value Focused, Commercially Astute CIO / IT Director with Extensive Global Experience !Talent Manager with track record of building great organisations !Business Consultant with proven ability to translate business objectives into strategies & tactics !Marketing Director raising Awareness & Visibility for my company in Africa !Sales Director building High Performance Sales Teams that alights with Corporate Vision


12

• Unique URL will assist with SEO & make it easy for people to find you

Step 3 unique url

How to Mouse over your face (top right) & select > manage your privacy settings>edit your public profile

13

• You have 2000 characters – use it well! Explain how people will be searching

Step 3 summary

• Include keywords

• Never leave it blank – if only 1 thing to do well on LinkedIn, this is where it is at!

• Tell Stories & share your accomplishments

• Break it up with headers, sub headers, images etc

• Include your contact details


14

Briefly What do you do? Who do you do it for? How do you do it? Why do you do it?

Who do you serve Describe who you help, your qualifications, job role, what you are responsible for

What you do In story format. Who have you worked with? What projects and for which clients if relevant. Are there any other achievements worth mentioning?

Step 3 practical steps


15

How do I do it differently What are your core strengths? What are you passionate about and working towards? Can you offer any insights?

Who should connect with you and why Connect with me if you are: • A business owner who needs assistance in… • Want to leverage… • Looking to increase your… • Want to improve productivity etc • Understand your target market

Advice for contacting you (Edit profile>Advice for contacting>Add to profile

Step 3 practical steps


16

examples

17

18

OPTIMISE YOUR PROFILE FOR SEARCH Add keywords/phrases throughout your profile that will highlight your best skills to improve your visibility in LinkedIn and Google

LINK TO THE REST OF YOUR WEB PRESENCE Maximise opportunities to showcase your work experience by linking your LinkedIn Profile to your websites, blogs etc

ADD LINKEDIN TO YOUR CORPORATE STATIONERY Add your LinkedIn profile into your email signature/business card etc

Step 4 additional steps


Thank You!
