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This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates. If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html
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What's New in Student Recruiting?
Lauren Fogarty Global Solutions Lead
13% of LinkedIn members are students & recent graduates….
LinkedIn Confidential ©2013 All Rights Reserved
…and this is our fastest growing segment
LinkedIn Confidential ©2013 All Rights Reserved
…spread around the globe
Americas
49%
EMEA
30% APAC
21%
LinkedIn Confidential ©2013 All Rights Reserved
University Pages
LinkedIn Confidential ©2013 All Rights Reserved
Unparalleled graduate destination data
Unparalleled graduate destination data
Unparalleled graduate destination data
Unparalleled graduate destination data
Unparalleled graduate destination data
Unparalleled graduate destination data
Who are these student members in the UK?
LinkedIn Confidential ©2013 All Rights Reserved
Who are these student members in the UK?
LinkedIn Confidential ©2013 All Rights Reserved
Where can you engage UK students on LinkedIn?
Connect & Communicate
48% Network with
others
Research People & Companies
64% Learn about what
others are doing
Professional
Insights
65% consume content
or contribute to discussions
Seek Career
Opportunities
15% Actively research
job opportunities
LinkedIn Confidential ©2013 All Rights Reserved
Connect & Communicate
Students are actively building a network…..
In June 2014, students in the UK added
10% more connections to their
network than professionals
LinkedIn Confidential ©2013 All Rights Reserved
Research People & Companies
Students are researching the network and updating their profiles…..
In June 2014, students in the UK updated
their LinkedIn profile 1.5x more than professionals
LinkedIn Confidential ©2013 All Rights Reserved
Seek Career
Opportunities
UK students are actively looking for career opportunities…..
UK students are 1.5x more likely to
view at least one job per month than professionals
LinkedIn Confidential ©2013 All Rights Reserved
52%
47%
46%
43%
41%
39%
37%
36%
33%
33%
Good work/life balance
A place I would be proud to work
Strong career path
Ability to make an impact
Culture that fits my personality
Strong employee development
Challenging work
Good relationship with your colleagues
Excellent compensation & benefits
Job security
Students in the UK are looking for jobs with balance
Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
What are UK LinkedIn student members looking for in a job?
52%
47%
46%
43%
41%
39%
37%
36%
33%
33%
Good work/life balance
A place I would be proud to work
Strong career path
Ability to make an impact
Culture that fits my personality
Strong employee development
Challenging work
Good relationship with your colleagues
Excellent compensation & benefits
Job security
UK Students UK Professionals
UK students have different priorities to professionals…
What are UK LinkedIn student members looking for in a job?
Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
Isabella establishes her professional identity on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved 20
The student jobs portal makes it simple for grads to discover jobs
Student Jobs Portal
Isabella
Engineering
BEng, 2014
Mechanical Engineer National Grid
XYZ Co.
Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.
Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
Pamela
Computer Science
BEng, 2013
Jobs automatically circulate – auto-matching & active searches
View Jobs on Mobile
Apply to Jobs on Mobile
Promote Student & Grad Jobs at Scale
Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS
LinkedIn Confidential ©2013 All Rights Reserved 24
Display specific content targeted at students
Start a conversation with your Student & Grad audience in Groups
Net-a-Porter
“CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro-
actively connect through LinkedIn with the most promising graduates.”
Lucy Birchenough, Recruitment Manager Net-a-Porter Group
Source ahead of time like Trip Advisor
Start a new Following
Raise Awareness of your graduate program with media
Targeted Ads
Management Consultancy Client X
Goal: Raise Awareness of Graduate Programme to compete with “Big Four”
Solution: “Campus Drive”
media campaign
Results: 575 quality candidates pipelined
Targeted InMails
Invite students to apply to your graduate programme
Targeted InMails
FMCG Client X
Goal: Quality over quantity. Pre-select their ideal graduate
candidates
Solution: “Campus Drive” media campaign
Results: 650 qualified
candidates registered for graduate program online
workshop
Start Today!
1. Students are 1.5x likely to view a job on LinkedIn
than a professional so Post your Grad Jobs for FREE
2. 64% of Students members research people & companies
Make sure you are displaying relevant student content
3. Request insights from your LinkedIn rep to identify
‘sweet spots.’ Target this audience with high yield
marketing