The Science of Communication

Agenda

• Background

• Goals and Objectives

• Organizational Structure

• Communication Programs

• Communications Tactics

• Communication Materials

Who are we?

• A place for the people of Ontario to explore science in a non traditional setting

• Interactive exhibits lead to innovative learning

What do we want to do?

• "To delight, inform and challenge visitors through engaging and thought-provoking experiences in science and technology.”

• Promote exhibitions, programs and events to the public

• Promote the Ontario Science Centre, and the Science School

• Promote the CEO of the OSC

• Inform OSC stakeholders and employees

Who is doing what?

• CEO

• Board of Trustees

• Branch Directors

• Assistant Branch Directors

• Officers

• General Employees

Body Worlds

• Communications programs are focused on special exhibits

• Promoting these exhibits brings visitors to the centre

How do we do it?

• News Releases

• TV Spots

• Radio Spots

• Blogs

Where you see what we do

• Pamphlets

• Photography

• Newspaper Articles

• BT

• Facebook

• Twitter

Evaluation• Transition from traditional communication tools to new methods such as social media

• Be as innovative in communications as the OSC is itself

One small step for science, One giant leap for

communications questions?