Creating

your own

communityRobin Fenwick / @CIMARobin

Director of Member and Student Services

Chartered Institute of Management Accountants

CIMA’s proprietary community,

CIMAsphere

Brings together blogs (original content)

Groups – peer conversations around

special interests

Discussions – a place to ask questions,

and get answers

News – our push comms

Why

bother?

Over

30,000registered users in

three years 10%active most of the time

vs

43,193Facebook fans / likes

3,500talking about CIMA most of the time

11,851Twitter followers to our

main account

It’s an , not

either/or

If you build it,

they will come

It has to do

something

different

Exclusive

content and

community

leading experts

Not what’s

new, but what

you need now

Bring together great

content and

knowledgeable

people to increase

member value and

belonging …Improves member

retention

Content:Be authentic

Keep it simple

Create an emotional reaction

Take the pulse of

your membership or

clients

…Improves your

service

Gather rich

analytics data

…Improves your

prospects

Provide and control

commercial

opportunities

…Increases your

revenues

Earn your

crust…link the

community to

business goals

Hire well, or educateSocial media is a unique

medium which imposes its

own values.

Sometimes how you

react matters more than

how you plan

Get started with NingHosted – nothing to install – pain free

Where next?

Gameification

Mobile

Evolution not revolution