Disrupt or Die / Citizen M Glasgow / 26th May

Disrupt or Die.

#disruptordie

@g4ryw4lker@22north_@g4ryw4lker

@leslieowensby

22north

What we are going to cover

Intro Setting the scene

Displaced, diminished,dis-intermediated

3 stage scenario

People, culture & technology

Why change within established companies is so tough

Summary

@g4ryw4lker @leslieowensby

75% of the S&P 500 will be

replaced by 2027.

#disruptordie

1937 2015

18 yrs

75 yrs

*Source Standard & Poor’s


‘If the rate of change on the outside exceeds the rate of change on the inside, the end is near’.

- Jack Welch

Is Telco is now a Dumb Pipe?


Is Telco a Dumb Pipe?


$32.5bn£300m $100bn

Vs

5 Years Old 23 Years Old

Users450m*

Users443m

$19bn $128bnCompany Value

Value per employee

55Employees

92,812Employees

$345.5m $1.4m*WhatsApp active users as of 2016: 1bn



Vs

5 Years Old 23 Years Old

Business models

Any available infrastructure

Free or users pay $0.99 pa Ad spend $0 Ad spend circa

$800mUsers pay

$300-1200 paMobile

operations in 27 countries.

Partnerships in 48.




Displaced.







Diminished.







Dis-intermediated.





@G4RYW4LKER




It’s not just telco.



Money

Lending

EverydayBanking

EverydayBanking

Payments

Saving and InvestmentsMoney

International Money

Transfer

Money Management



People, Culture & Technology.(A practical guide for change)


People, Culture & Technology.

‘Some leaders understand it, but there are thousands & thousands of people under them that are either

happy with the status quo, or they simply don’t get it’ - Lee Sankey

Former Group Design Director, Barclays


https://www.linkedin.com/title/group-design-director-innovation-and-customer-experience?trk=mprofile_title


How the incumbents can respond.


Adaptive leaders.



Talented people.



Organise in small multi-disciplined

teams.



Good communication but telling people how to solve

Micro ManagementCulture

Leaders focus on what to solve but let the teams figure out how to solve

Teams do what they want & leaders are helpless

26@g4ryw4lker @leslieowensby

Get air support.



Design around modern working practices.



Work from Anywhere.

Tools only enable

Principles

Trust. Clarity. Transparency.



Get some alone time.



Delivery Comparison.

+3 years -£2.5m

Q3 2012Sales briefs commercial team to review top up experience

May 2013UX assigned to work on a new experience and develops a prototype

Sept 2013Early Engagement commences

Nov 2013Cash approved and project starts

Q3 2014Move all self care development to agile

2015Likely delivery date of simple 3 step top up process.. 2016 still not delivered

+3 Years - £3m

Dec 2012Request for funds to kick off project to launch Sharepoint across whole of Three

Q2-4 2013Planning & re-planning completed

Q1 2014First SharePoint build phase likely to commence mid/late April 14.

Q3 2014Request to approve £207k to continue development, launch to early adopters and provide support

Q4 2014Delayed launch from Oct 2014 to Feb 2015 as a result of replanning

March 2015Pilot launched only to one department...

Microsoft SharePoint

Pay as you go top up

31



Delivery Comparison.

4 Months - £248k

Single User Interface.



Summary.

Subscribe to 22 North's Culture Club Flipboard magazine A curation of articles from our team about modern design and work practices

How would you apply the displaced, diminished and dis-intermediated scenario to your company?

People, Culture & Technology. It’s more than just a process or tool.


https://flipboard.com/@g4ryw4lker/culture-club-i51abebvy

https://flipboard.com/@g4ryw4lker/culture-club-i51abebvy


Thank you.

@22NORTH_

@STUDIOTHIRTYSIX

[email protected]

[email protected]