Emerging adulthood

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http://tbwanyplanning.tumblr.com/ Who are Emerging Adults? Those 18-30s who are in limbo between adult responsibility and autonomy and parental dependency. Have a job but still get $ from parents. Unemployed after college and still living with parents but “trying to find their calling”. Working a temporary job while they “figure it out”. http://tbwanyplanning.tumblr.com/

Text of Emerging adulthood

  • 1.EMERGING ADULTHOOD A NEW LIFE STAGE FOR FIRST WORLD BRANDSFriday, February 3, 12

2. NEW LIFESTAGE DISCOVERED: EMERGING ADULTS Defined by Jeffrey Jensen Arnett,psychology professor at Clark University in the 2000s Age: 18-30 Young Adults who are in limbo between adult responsibility and autonomy and parental dependency -- Have a job but still get $ from parents -- Unemployed after college and still living with parents but trying to find their calling -- Working a temporary job while they figure it out(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 3. THE IDEA HAS BEEN GAINING TRACTION 20052010Friday, February 3, 12 4. WHAT DO WE CALL THEM? GENERATION DYOUNG ADULTS GENERATION NEXT THE THUMB GENERATION THE FIRST TWIXTERSGENERATION Y NEXTERS AND NESTERS DIGITALSYOUTHHOOD MILLENNIALSTHRESHOLDERS ADULTESCENCE THE DOTCOMS 20SOMETHINGS THE ECHO-BOOMERS KIDULTS SOCIAL MEDIA GENERATIONFLEDGLINGSBOOMERANG KIDS THE NET GENERATIONTHE DIGITAL GENERATIONFriday, February 3, 12 5. WH0 DECIDES WHEN AN ADULT IS AN ADULT?brain considered matureby NIMH votemedian age of marriagerent a carlast years to be on parents health insurancedrink legally182125 26 2830 34(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 6. HOW DO WE DEFINE THIS PHASE OF LIFE?YOUNG ADULTYOUTH EMERGING ADULT Defined in the 1950s Defined in the late 1960s Defined in the 2000sAge: 20-40 Age: Post-Adolescent Age: 18-30A stage of human Characterized by pervasiveYoung Adults who are inambivalence toward self and development, faced with thesociety, and enormous value limbo between adulthurdle of intimacy vs. placed on change, transformation, responsibility & autonomy and isolation and movementparental dependency(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 7. SCIENCE SUPPORTS EMERGING ADULTHOOD DEFINITION The brain keeps changing up until 25From 18 to 25 the most significant changes happen in the prefrontal cortex(emotional control) and cerebellum (higher order cognitive function)The weighing of the future keeps changing into the 20s and 30sThe prefrontal part is the part that allows you to... answer the questionWhat am I going to do with my life? Jay Giedd, Director of NIMH study(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 8. WHY SHOULD MARKETERS CARE? DECISIONS AND ACTIONS DURING THIS TIME HAVE LASTING RAMIFICATIONS Most people are accumulating formal education, meeting future spouses, making friends they will keep, and starting on careers that will last during this time Adventures, experiments, travels, relationships are embarked on with an abandon that will not happen againtio n enters theirOn ce this generast b e in the highe30s, they will index categor ygcons umer spendin e 55)(+270 until agSource?Friday, February 3, 12 9. EMERGING ADULT PSYCHOLOGICAL PROFILE CHARACTERIZED BY self-focus identity exploration a sense of possibilities feeling in-between instability the age 30 deadline ambivalence(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 10. SELF-FOCUS The task of finding yourself while struggling against someone elses idea of who youshould be requires some focusCollege students today are 40% less empathetic than those of 30 years ago, with the numbers plunging primarily after 2000(NYT, 6/10)Friday, February 3, 12 11. IDENTITY EXPLORATIONThe curiosity and desire for self-expression that are part of growingup are especially strong in this generation(Roper, 2009)Identity issues arise in youngpeoples answers to many differentquestions, suggesting that these issues are so prominent that they pervade many areas of life(Arnett, 2006)Friday, February 3, 12 12. A SENSE OF POSSIBILITIESThey have not yettempered their idealistic visions of what awaits42% say chances arevery good they willachieve the good life (Roper, 2009)Friday, February 3, 12 13. FEELING IN-BETWEEN 60%say they feel like both grown-ups and not-quite-grown-ups atthe same time(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 14. INSTABILITY Instability is the hallmark of EmergingAdults school and work life Across the country, the American Dreamseems increasingly out of reach. But nowhereis it in greater danger than among todays unemployed young people, who threaten to become a lost generation (Huffington Post, 9/24)Friday, February 3, 12 15. THE AGE 30 DEADLINE This isnt your mothers 30. Buffet-of-life choices come with the pressure to not only have it all, but to make it perfect.In addition to the pressure for perfection, today,we also have the added anxiety of living our lives more publicly than ever before. People have two primary questions as theynear 30: Is this what it feels like to be an adult? And am I normal?(20-somethings -- get ready for a Thrisis CNN 11/9/10Friday, February 3, 12 16. AMBIVALENCE They are less certain of the future, yet also more optimistic96% say they are very sure thatsomeday they will get to wherethey want to be in life But there is also a distinct sense of dread, frustration, uncertainty, and notquite knowing the rules of the game(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 17. NEW INSIGHTS AND EMOTIONS FOR BRANDS TO CONSIDER { Excitement vs. Uncertainty } { Wide open possibility vs. Confusion }{ New Freedom vs. New Fears }Friday, February 3, 12 18. EXCITEMENT VS. UNCERTAINTY { trying new things } { am i taking the right path? }{ will i succeed? }{ starting something new }Friday, February 3, 12 19. WIDE OPEN POSSIBILITY VS. CONFUSION { not held back by whats socially acceptable } { what do i want to do? }going to scho{getting a job,star ting an ol, } { how can i do it? }adventureFriday, February 3, 12 20. NEW FREEDOM VS. NEW FEARS{ no one is telling me what i have to do } { am i makin g the right choic es? } { will they have negative consequences? }Friday, February 3, 12 21. RESTLESSNESS AND MOBILITY They go through an average of 7 jobs in their 20s more job changes than in any other stretch1/3 of people in their 20s move to a newresidence every year(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 22. OPPRESSIVE IDEAS OF SUCCESSIts somewhat terrifying to think about all the things ImTO DO!supposed to be doing in order to get somewheresuccessful. When is there time to just be and enjoy? Volunteer Live your dreams Take risks Think about orgo to grad school Fall in love Be financiallyresponsibleNetwork with Find mentors the right peopleFollow your Work passions Maintain personal well-being, mental health, and nutritionThere is pressure to make decisions that will form thefoundation for the rest of your life in your 20s. Its almostas if having a range of limited options would be easier.(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 23. DID WE MISDIAGNOSE GENERATION X?Friday, February 3, 12 24. NEW TIMETABLE OF EXPECTATIONSEarly 20sLate 20s 30s THEIR PARENTS EMERGING ADULTS(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)Friday, February 3, 12 25. COMMITMENT COMING LATER AND LATER2/3spend at least some time livingwith a romantic partner withoutbeing marriedSHIFT IN MARRIAGE AGE 1970s:21 for women and 23 for men 2009: 26 for women and 28 for menAnthropologically speaking cultures all over the world have shared a common belief that marriage marks not onlythe life-long joining of two people in a partnership,(WHAT IS IT ABOUT 20-SOMETHINGS? NYT 2010)but also the attainment of full adult statusFriday, February 3, 12 26. 5 TRADITIONAL MILESTONES OF ADULTHOOD 1 Complete School 2 Leave Home3 Financial Independence Have a Baby 5 Get Married 4Friday, February 3, 12 27. FEWER HITTING ALL 5 TRADITIONAL MILESTONES65%of men hit all 5 in 1960 33%of men hit all 5 in 2000 77% of women hit all 5 in 1960