Gsma mwc roberto de la mora feb 27 2012

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Strategy, Profitability and Opportunities for Developers:

Developing the Next Wave of Productivity

Roberto De La Mora

Senior DirectorCollaboration and Communications

Group

Slide 1


Agenda

• Collaboration for a Mobile World

• Application Evolution

• Enterprise Application Environment

• Cisco Collaboration Applications Development Portfolio

• Summary and Resources


Explosive Growth in Mobility Market

IDC:Mobile Worker

Population to Reach 1.3 Billion by

2015

IDC:Global Mobile

Application Revenues to

Reach $35B in 2014

Gartner:Collaboration

Apps for meetings and

Social networking apps among Top 10 Commercial

Business applications for tablet devicesMobility Creates Need for Effective Collaboration


Collaboration Drives Next Wave of ProductivityConnected and Blended Experiences

•

Collaboration experiences are for everyday people in their everyday lives

Devices advance at a phenomenal rate and make collaboration more mobile, immersive, and pervasive.

The boundary blurs between the device and the cloud.Client-Cloud apps connect the cloud to your device.

Everyday Experiences

Devices and Environments

Client-Cloud

The Evolution of Applications Supporting Mobility - Transforming How We Think About Development

Device

Cloud

TraditionalApps

WebApps

Client-CloudApps

PervasiveApps

ThickClient

WebServer

Browser

Context

Cloud

Sensors

People

Cloud

Client


Mobile Apps Marketplace Landscape

Enterprise IT Concerns:• Quality of mobile business

apps• Business user experience• Mobile app security• Managing mobile apps

costs

Apple iTunes

Android Market

Users need:• New devices to consume and

create new content• A better, easier experience to

find, install and use new applications

• A compelling, no-learning-curve user experience

Developers need:• Access to corporate buyers

(bulk purchases, higher ARPU, long standing relationships)

• Enterprise Grade development tools and support

• A better ecosystem for app promotion, distribution and validation

Consumer

Enterprise


Developing Collaborative Workspace ApplicationsAn Expanding Developer Portfolio

Jabber

SDKs

APICategories

WebEx

SDKs

APICategories

Quad

SDKs

APICategories

SDKs

Cius

API Categories

Developer Community

References and Sample Applications

Common Standards, Protocols, Services, and API Base


Enabling a Holistic Collaboration ExperienceAll-in-one UC Application Solution

• Presence & IM• Soft phone & Click-to-call• Video & Desktop Sharing• Multiparty Conferencing

• Visual Voicemail• Mobility• Access in Microsoft apps• On-premises and SaaS


Extending Collaboration Experience Across PC, Tablet and Phone

Addressing Needs of Enterprise Wide User Types

TabletiPad Cisco Cius

PCWin OS Mac OS

PhoneiPhone Android Blackberry Nokia


Cisco Jabber: Collaboration - Enable Web Applications

Extending Collaboration to Reach More People, Places, Devices

SDKs

Jabber

API Categories

SampleApplications

DeveloperCommunity

Audio

Call Cntl

IM/Chat

Presence

Location

Voicemail

Collaboration

WebPhone/Ajax CAXL/AjaxCUMI/Rest

WebEx/Http

Directory integration

Cisco Quad: Integrating Social Experiences

/users

/communities

/posts

GET /users/@me/communities

GET /communities/{id}/posts

GET /posts/{id}

PUT /posts/{id}<body><title>Better Title</title>

</body>

Find and Update a Post

Quad Data Store

Quad API Framework

Quad Application Framework

Developer

Quad Interfaces

Policy Enforcement


Cisco AppHQ: The first enterprise-grade, secure application center

Android Market

All available Android apps

Cisco AppHQ

Only apps scanned and validated by

Cisco

Cisco AppHQ Manager

Your custom selected apps; IT tools for apps

management & reporting

Strata MotorsPRIVATE APP STORE

IndustryFirst


Examples of Business Impact Apps

WorkPlace for Mobile access to KPI

Integrates Cisco Presence &Collab for seamless collaboration between executives & KPI owners

Real-time workforce optimization for physicians to enhance patient care

Integrates Cisco Collab (video) for updates on open requests

https://communities.cisco.com/videos/8160 https://communities.cisco.com/videos/8178

https://communities.cisco.com/videos/8160

https://communities.cisco.com/videos/8178


Cisco AppHQ Delivers A Powerful Developer Ecosystem

• Global, open, expansive developers platform– Low distribution costs & barrier to entry

• Ability to extend business apps with mobile collaboration

• Access to Enterprise IT Buyers

– Incremental Revenue opportunity

• Developer resources

– Remote Application Validation Environment (RAVE) Lab– Community Forums– Blogs– Developer microsite– Documentation– Support


Cisco AppHQ: Comprehensive Application Validation Process

Results Within 48 Hours


Cisco Developer On-Boarding Workflow

Slide 16

CODE Reg.

Register User

Register Business Entity

Base Company Information

Agreement

Dev Agreement

Legal Contact +

Register Application

Mandatory Validation Submission

1. Update marketing Info in AppHQ

2. Publish if App validated successfully

3. If applicable, make Apps available for sale and process payments for such transactions

Publish

1. 2.3.

4.5.


Cisco Collaboration Offers You Opportunities for Differentiation

Business Focused

Applications

Developer support and marketing

Cisco Market Leadership in Unified Communications

• #1 in Enterprise Voice

• #1 in Web Conferencing

• #1 in Unified Messaging

• #1 in Audio Conferencing

• #1 in Telepresence

• 95% of Fortune 500® are using Cisco Collaboration

• 100K+ Enterprise Customers WW

• 200+ customers with over 10,000 IP Phones

• 30M+ Cisco IP Phones

Partnerships with leading global

Service Providers


Summary & Resources• Collaboration enabled mobile applications are a lucrative business model• Cisco is committed to offering you the right tools, resources and marketing

support for success

www.collabdeveloper.com


Join the Conversation!

• Follow us at #ciscodev• Like us at facebook.com/ciscocollab• Join us at www.collabdeveloper.com

Slide 19

Mobile World Congress 2012 App Planet

February 27, 2012 Follow us: @ciscodev

Developer Profits and Enterprise Apps featuring Cisco Systems

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Gsma mwc roberto de la mora feb 27 2012