Guide to new Twitter for brands

Page 1 | Guide to new Twitter for brands| Dec 2011

A guide to… New Twitter & Twitter pages for brands


New version of Twitter

“Discover what’s happening now”


Home – your personal collection of Tweets, featuring the latest news, commentary and information from the sources you care about

New profile – Others can Tweet directly to you, view your lists, favorites, followers & photos

Connect – get in on the conversation. See who has followed, mentioned you, retweeted or favorited your tweets

Discover – tap into a stream of useful and entertaining information, customized just for you

New version of Twitter


Enhanced Twitter profile pages for brands

“Create an even more compelling destination on Twitter for your brand”


Make a bigger impression – use a large header image for displaying your logo, tagline, and any other visuals

Manage your tweets – @replies and @mentions are now separated to help you manage responses

Be more in control – change the message visitors see when they first come to your profile page by promoting a Tweet to the top of your timeline

Be more visually engaging – set video or photo tweets to open and make them appear as large icons on your page

Enhanced Twitter pages for brands


When will this happen?

o  Twitter has already rolled out twitter pages for brands for 21 marketers including Coca-cola, Dell, Nike and Disney. The ability to see these pages is also being tested at the moment and only available to a select few.


What’s everyone saying? “By differentiating brands’ pages from those of users and by offering more options for content, Twitter is no longer just a place to have conversations and handle customer service queries; it’s becoming a media platform in its own right.” Marketingweek “Make no mistake about it then as

soon as the new branded Twitter pages are available to ALL brands and marketers, they key will be - as it is in EVERY social media platform, to create compelling and engaging content.” Steve Olenski, socialmediatoday.com


What’s everyone saying?

“Twitter is planning to be huge. Both in terms of worldly significance and company size. That’s why it’s making a product that anyone and everyone can use.” Dan Frommer, Splatf.com

“ The question for each one of these marketers is what is the interesting, compelling, provocative content that they can be putting out to a larger audience to keep that engagement high." Adam Bain, Chief Revenue Officer of Twitter


What do we say?

•  These 2 steps that Twitter has taken suggests it wants to become more mainstream: the aim of the new features is to encourage wider use, whilst the implementation of distinct pages for brands will draw attention to the space as fundamental, such as Facebook and Google+ already have. •  Twitter was once a key space for brands to listen and respond to customers. Now, however, the focus has broadened and Twitter has recognised the importance of making this easier for brands. •  Brands will have to step up and the creation of an engaging content strategy for Twitter is highly important to engage with this potential new audience.


What next?

•  Checkout NixonMcInnes Academy for more information on how Twitter should be used as part of your strategy to help you reach the right people and achieve your corporate objectives.

•  Our course will help your business use Twitter effectively to maximise your marketing and PR efforts but also to learn from the industry and your customers.

•  http://www.nixonmcinnes.co.uk/what-we-do/academy/

Technology

Guide to new Twitter for brands