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Pinterest - the next hot thing on the internet. Ketchum Pleon knows how Pinterest helps you raize the reputation and image of your brand.
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How Bloggers Use Pinterest
These insights were taken from a conversation between influential bloggers via The Motherhood
• Photography
• Party ideas
• DIY
• Technology
Straight from the bloggers’ mouths: • I have a healthy living food blog, so I use Pinterest to
categorize recipes I find around the web
• I find Pinterest really helps me organize and save my
ideas for my business, my blog and my personal
life… I am a visual person… so Pinterest was truly a
godsend for me
• I love to use Pinterest to discover things I didn’t even
know I was looking for… so much fun to wander
aimlessly in Pinterest
• I like the fashion and food items. I’ve made three
recipes from Pinterest and put together an outfit
inspired there
Straight from the bloggers’ mouths: • Y’all, my MOM’s on Pinterest I feel like lots of
“non-social media” types love it
• TONS of teachers at our elem. school are completely
NOT into social media, and yet they all use Pinterest.
…They don’t get social media, don’t read blogs… but
they understand and LOVE Pinterest
INSIGHT
INSIGHTS
• Food/Recipes
• Fashion
• Design
• Motivation
Straight from the bloggers’ mouths:
• Brands should work to develop content that is "Pin-
worthy." It will get on Pinterest if it interesting,
creative, beautiful, informative.
• I won't follow a specific brand. I don't want
advertising in my Pinterest stream.
• "Tell your brand story visually." Are you quirky?
Colorful? Global? Funny? Symmetrical? Show me,
don't tell me.
What about brands?
Favorite things to Pin How do you use Pinterest?
Beyond bloggers
INSIGHT
Concerns about copyright
Straight from the bloggers’ mouths:
• I am really worried about copyright infringement. I
see a lot of things that I want to "RePin" but when
I see the original link, I know that it's not the
"Original Link" so I won't repin...
• Recently, people have been posting photos of
other people's pins on their blogs and submitting
them via their blog posts to Foodgawker, etc so
they have been "stealing" traffic from the original
owner
• Engaging on Pinterest will require brands to
talk beyond themselves even more than other
social platforms
• Brands who (1) invest in telling their story
visually and (2) allow a brand voice to extend
beyond that brand will win on Pinterest
• Bloggers equated Pinterest to scrapbooking or
magazine clipping – this is where they find inspiration
not only for their blogs but for their personal lives
• Thanks to Pinterest’s strong emphasis on visual
content, the platform appeals to a broad base of users
• Bloggers have called to Pinterest a multi-generational
social platform, which resonates strongly with moms
Additional Reading:
• Is your Brand prepared for Pinterest | Ketchum
Blog
• Mashable Infographic | User data
• NY Times | Success of Pinterest
FAVORITE BRANDS ON PINTEREST
• Whole Foods
• Oopsy Daisy
• Out to Eat with Kids
• Lily Pulitzer
• Chobani
• Hayden Harnett
Contact Ketchum Pleon Germany:
