Social Follower Report

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

Key Metrics: @sweden | Jun - 19 - 2012

Total FollowersTotal Followers

62,165@sweden had 62,165 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.

Social Pull

Social Pull

Pull is a good measure of how influential @sweden's audience is, compared to theaverage Twitter account - 1x is average, 2x is twice as much as average, and so on.Influence, for the purposes of this calculation, is gauged by how well connected @sweden' followers are across sixty social sites, compared to the average consumer.A higher Pull suggests you have important people in your audience, and are thusbetter able to spread your message far and wide.

96x

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

Social Audience Composition

AUDIENCEBREAKDOWN

Audience Crossover

Audience Crossover

Insights:

@sweden and @sweden-friends share 0followers.

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

AverageNetwork Size

Insights:

» On average, each of @sweden's followers has 873 connections across allsocial media platforms.Therefore, @sweden canpotentially indirectly reach19,132,374 (21,927 x 873)people.

Network SizeBreakdown

Insights:

» 78% of @sweden'sconsumer audience have 1-500 connections.

Audience Reach Insights

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

Social Media Use

Insights:

» @sweden's consumeraudience is active on atleast 25,908 social profilesand/or blogs.

SocialMemberships

Insights:

» 23% of @sweden'sfollowers have Facebookprofiles.» @sweden's has morefollowers who use Quorathan does the typicalTwitter user.

OnlineActivities

Insights:

» 16% of @sweden'sconsumer audience havebeen identified as a *GeoLocation.

Audience Social Insights

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

GENDER

Insights:

» *Statistics based on 82%of @sweden's followers,whose sex we were able todetermine

AGE RANGE

Insights:

» 40% @sweden'saudience is between 26 -35.» *Statistics based on 12% of @sweden'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata

Audience Demographics Insights

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

Audience Demographics Insights

AGE BY GENDERFEMALE

Insights:

» Compared to theaverage @sweden'sfemale followers tend to bemore in the 36 - 45 agerange.

AGE BY GENDERMALE

Insights:

» Compared to theaverage @sweden's malefollowers tend to be more inthe 18 - 25 age range.

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

Audience Geographic Insights

TOP 10 CITIES

Insights:

» @sweden has a higherpercentage of followersfrom Goeteborg, VastraGotaland, Sweden than thetypical Twitter user.

STATES

» @sweden has a higherpercentage of followersfrom Pennsylvania, USAthan the typical Twitteruser.

Insights:

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

Audience Geographic Insights

COUNTRY

Insights:

» @sweden has a lowerpercentage of followersfrom USA than the typicalTwitter user.

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

INTERESTAFFINITY

Insights:

» Compared to theaverage audience, @sweden's audience's topthree interests are Science,Politics, and Sci-Fi/Fantasy.

Audience Interests Insights

» @sweden's followersattend Ivy League school'smore than the averageTwitter audience.

EDUCATIONTYPE

Insights:

Audience Education Insights

@sweden / Ell

@sweden | Jan 28 2009

A new Swede every week / That's my secret, I'm

always angry. Nerd. 23 years old. No respect for

my hair. Vegetarian. Fear me, if you dare!

Tweets 20,945

Followers 62,151

Following 784

INCOME LEVEL

Insights:

Audience Career Insights

» @sweden's consumeraudience has a mediumlevel of income comparedto the average.

INDUSTRY

Insights:

» Compared to theaverage audience @sweden's top threeindustries are Media, PublicSector, and Hospitality.