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Content and Campaign Management for the Real Time Web

A Web Presence vs. Web Site

• We are witnessing a paradigm shift in the way organizations big and small think about being online. An organization’s “Web Presence” now extends far beyond their web site, to include pages on Facebook, tweets on Twitter, videos on YouTube, blog posts on WordPress and much more.

Get your content found

Before• Traditional Web site with

content buried inside.

After• A Web presence, with

content distributed in many places

140Mail.comWebSite

WebSite

WebSite

WebSite

WebSite

Buried content is not easily found.

Distributed content, easily found.

Three levels of social

• Marketing social –– Leveraging content and the different social

landscapes to effective drive new business leads• Sales social – – Using public conversations online as inbound sales

opportunities• PR social – – Finding and influencing the primary provocateurs

in a specific market

140Mail.com

Butterfly Publisher

140Sales

• Canned responses to tweets will increase opportunity

Butterfly Publisher

• Features1. Content Management 2. Lead capture widget3. Content submission engine4. Survey’s5. Detailed Reporting

• Benefits1. Natural search2. Captures information at

point of interaction• FB, Blog, WebSite, Twitter

3. UGC improves search4. Great way to capture UGC5. Measures message to lead

140Sales.com

• Features1. Search query’s2. Content Library3. Data capture4. Reporting5. Filtering of ID’s

• Benefits1. Finds sales opportunities2. Easy point click response to

sales opportunities3. Feed sales opportunities to

a sales management system4. Measures message to lead5. Quiets the noise so the sale

person can focus on the opportunities

Tools of the trade

• HubSite– Aggregates and organizes all social content in one place

• Survey module– Activates constituents and consumers to be active

contributors to the brand• Listening and amplifying techniques

– Leverage the valuable user generated content that drives interest in the brand and influence sales

• Content library– Easy access to content sources from corporate or third party

providers

Use a Hub to Aggregate and Direct People

140Mail.com

Butterfly Pages•The Hub for all your campaigns•All your messages saved here•Improves natural search results•Improves real time web search•Maintains your brand

Use Survey’s to generate content

From affiliates

From the consumers

• A quick poll is posted to be seen by fans, friends, and followers

• Quick poll votes are collected

Answers create content

• Quick poll results are reviewed and posted to the same (or different) audience.

Amplify Content – Step 1

• Locate relevant content from specific sources - searches on Twitter and Google, RSS feeds, status updates and comments, or an approved corporate library

Amplify Content – Step 2

• Broadcast selected content to friends, fans, and followers

Example: Leverage great user content

• Connect content from one network to another, creating integrated campaigns.

• Best Buy: On the Geek Squad Facebook page there was a comment:“Called the Geek Squad. They fixed my problem. Now life is good again.”

• This same comment can be re-broadcast to: the Geek Squad Website, blog, email, and other social networks. Amplify this positive statement to let it resonate further and longer.

Content Library

Examples

Engage your audience

Example

Make it all work for your partners

• Content originates from• Health Care provider• Physician (Potential approval process may be needed)• Response of survey’s from the physicians

• Content is automatically distributed or available in a library

Leverage the local presence

Local affiliates, franchises, and distributors get their own local real time website

What we can do for you

• Effective use of social media will build traffic to your business

• Activate your affiliates so they are working with you, not just for you

• Amplify your content so it is not hidden• Butterfly Publisher is the single solution to

manage your full social marketing campaign