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Russ Mc Guire’s Presentation at eComm 2009

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Cutting the Cord on Big Bell Dogma

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Page 1: Russ Mc Guire’s Presentation at eComm 2009
Page 2: Russ Mc Guire’s Presentation at eComm 2009

Cutting the Cord on Big Bell DogmaeComm3 March 2009

Russ McGuireVice President, Strategy

Page 3: Russ Mc Guire’s Presentation at eComm 2009

© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

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Big Bell Dogma

• Protect theStatus Quo

• Enforce Rigid Constraints

• Centralize Control

Photo by Yosep Sugiarto at stock.xchange

Page 4: Russ Mc Guire’s Presentation at eComm 2009

© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

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Big Bell Dogma “I would say, ‘Please give us good data communications,’

and they would reply, ‘The United States is a copper mine –we have phone lines everywhere so use the telephonenetwork.’ I would counter, ‘But you don’t understand, it

takes twenty-five seconds to set up a call, you charge mefor a minimum three minutes, and all I want is to send

a millisecond of data.’ Their reply was, ‘Go away, children,the revenue stream from data communications is dwarfed

by that of our voice traffic.’ So the children went awayand created the Internet!”

Len Kleinrock in Nerds 2.0.1

Page 5: Russ Mc Guire’s Presentation at eComm 2009

© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

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Mobility • Breaks the Network Monopoly

• Opens the Networkto Innovation

• Frays the Network Edge

Page 6: Russ Mc Guire’s Presentation at eComm 2009

© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

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Breaking theNetwork Monopoly 2008 U.S. Wireline Local Voice

Verizon AT&T

Qwest Other ILEC

Cable Others

2008 U.S. Mobile Market

Verizon AT&T Sprint

T-Mobile Alltel US Cellular

Leap Metro PCS Other

Page 7: Russ Mc Guire’s Presentation at eComm 2009

© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

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Opening the Networkto Innovation

Page 8: Russ Mc Guire’s Presentation at eComm 2009

© Sprint 2008. This information is subject to Sprint policies regarding use. The information is the property of Sprint and/or its relevant affiliates and may contain restricted, confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

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Fraying theNetwork Edge

Photo by Craig Jewell at stock.xchange

Page 9: Russ Mc Guire’s Presentation at eComm 2009

Let’s InnovateBig Bell DogmaInto Oblivion!

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Russ [email protected]://McGuiresLaw.com

Page 10: Russ Mc Guire’s Presentation at eComm 2009