Saving_energy

Y M M I N G C H E N * T R O Y F R O S T * A D R I A N A G U Z M A N

10.20.11

D E S I G N M A N A G E M E N T

CHANGING HUMAN BEHAVIOR

Using the Brains,Behavior& Design toolkitCHANGING HUMAN BEHAVIOR

FIRST SESSIONPick the Reference Cardsyou consider are more relatedto our project

F1/F2 Impact BiasF1 Anticipation Rewards F2 Intertemporal ChoicesF2 DecouplingF2 Hyperbolic DiscountingF2 Attentional CollapseF4 Actor-Observer BiasD

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Keywords and first concepts:(This is how people think)

Present time over futureReward to motivateRelationship: Action & consequencesI feel this vs. I will feel thisBlame to other factors

FIRST SESSIONPick the Reference Cardsyou consider are more relatedto our project

S2 Mental AccountingS2 Choice BracketingS1 Bandwagon EffectS1 Status Quo BiasS4 Ambiguity EffectS4 AvailabilityS4 AnchoringS4 RepresentativenessSH

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Keywords and first concepts:(This is we can do)Give them more information or feedbackin a way they understandEasy and vivid examplesFamiliar and reference pointsSocial influences

Organize and prioritizethe Reference and Strategy Cards

SECOND SESSION

1. Intertemporal Choices Hyperbolic Discounting2. Attentional Collapse3. Decoupling4. Actor-Observer Bias

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Using Irrational SituationGuides

THIRDSESSION What is the new routine?

What is the process to begin and sustain this routine?What systems exist to support the new routine?

Today, people is interested in saving energy and maybe have some habits to reduce the energy consumption, but still there is not a defined rou-tine or plan that is been followed for a big group of homeusers.

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Use this pamphlet if you want to introduce new routines.


THIRDSESSION

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What is the new routine?

Some ideas for Saving Energy -

Waiting till full load to do laundryCold water waiting until off peak hours to do energy intensive things automated thermo-stat - off during the day providing frequent feedback to customer about their energy usageUnplugg appliances not frequently used


THIRDSESSION

What is the process to begin and sustain this routine?

To Start Process of Saving Energy - Offer small chunks of info on potential savings - cause and effect, if you do X, you will save XIncentive programs - for buying energy star appliance, for measured savings from month to month or year to year, etc.

To Sustain Process of Saving Energy - Incentive programs - same as aboveGive the user frequent feedback on their consumption, in small usable pieces of information

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THIRDSESSION

What systems exist to support the new routine?Supporting Systems-Hour reporting of electricity consumptionWebsite to show consumption Products that report energy sap when offtechnology that can tell energy consumption per appliance remote home energy manager - lights, ther-mostat, etc.

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Technology

Saving_energy