The Final Layout

Date: April 6th-8th 2010

Location: Statler Hotel Ithaca, NY

Contact Information:

[email protected]

ISO 26000 Educational Retreat Proposal

Inspiring Innovative Thought. Encouraging Sensible Practices.

Table of Contents

1. Mission Statement 12. Executive Summary 23. Schedule of Events 3-

64. Retreats Sessions: Speakers 7-

105. Optional Social Activities 116. Statler Hotel Information

12-137. Menus

14-218. Post Retreat Agenda 229. Retreat Sessions: Info

23-2410.Retreat Sessions: Activities 3011.Appendix

Mission Statement

OrgCom Associates exists to manage and facilitate effective communication strategies to help clients achieve their goals. OrgCom Associates strives to understand the full capacity of their clients and present them to the public in a way that will represent a positive image. In doing so, OrgCom believes in the effective practices of social responsibility.

We have an extensive history in coordinating and planning activities to help exercise the skills needed to implement socially responsible practices in an organization, as well as educating clients on reasons for social responsibility among businesses and organizations. Our practices have proved to be motivational and inspiring to many organizations. OrgCom Associates exists to help organizations rise to their full potential on a social responsibility scale.

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Executive Summary

The Public Relations Society of America has requested a proposal for a retreat that will inform its members of the International Standardization of Corporate Social Responsibility (ISO 26000). The following proposal contains materials regarding information and activity sessions planned for the retreat, as well as travel and accommodation information necessary for the PRSA to fully evaluate the quality and relevance of our retreat in respect to their business needs.

As economics are becoming more globally oriented, and our environment is going through changes unseen in the past, it is more essential than ever to raise awareness of corporate social responsibility, and the importance of successfully implementing such practices. OrgCom Associates has designed a detailed retreat addressing the main themes of the ISO 26000, with the aim of arming the PRSA attendees with knowledge on how to bring these principles and ideas back to their respected businesses.

A large focus of the retreat is on implementation. In today’s society sustainability and social responsibility are becoming more prominent in business agendas, however the key to successfully transforming a business into one of social responsibility is the implementation process. What good is knowledge if it cannot be effectively implemented? Our sessions focus not only on the knowledge of the ISO 26000, but on how turn the knowledge into efficient polices that can be applied properly in a business setting.

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Schedule of Events

9:00 AM-1:00 PMLocationNotes

Flights ArrivingSyracuse AirportIncludes transportation to and from the airport

1:30 PM Charter bus departs from Syracuse Airport to Statler Hotel

2:00 PMLocationNotes

Flights ArrivingIthaca AirportIncludes transportation to and from the airport

2:30 PM Shuttle bus departs from Ithaca Airport to the Statler Hotel

4:00 PMLocation

CocktailsRegent Lounge

5:00 PM- 6:30 PMLocationNotes

DINNERBartels Hall and Ives HallOption on dining halls depending on meal preference (25 person per hall)


General Orientation by Andrew SavitzAmphitheaterHand out retreat information

8:00 PM- 9:00 PMActivityLocationSpeaker

Activity Groups are assignedIce Breaker- “Speed Networking”Yale/PrincetonRyan Gilpatrick

9:00 PM -12:00 AMLocationNotes

Optional Social Activity: Maxie’s Supper Club and Oyster BarDowntown IthacaServing a full menu until 11 PM

Tuesday April 6th

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Schedule of Events

8:30 AM- 9:30 AMLocation

BREAKFASTDay Hall

10:00 AM -11:45 AMLocationSpeaker

Activity Session: Sustainable Invention Activity, SMART Goals, Trust BuildingYale/Princeton/PennsylvaniaRyan Gilpatrick

12:00 PM- 12:30 PMLocationTopic

Speaker Session: Diana Verde NietoAmphitheaterThe Importance of Social Responsibility


LUNCHStocking Hall and Bailey HallOption on dining halls depending on meal preference (25 person per hall)


Information Session: Kayla InancAmphitheaterEthics


Speaker Session: Denis HayesAmphitheaterPutting Sustainability to Work

3:30 PM- 4:15 PM BREAK

Wednesday April 7th

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Schedule of Events


Information Session: Alex SilvermanAmphitheaterSustainable Business Practices

5:45PM- 7:00 PMLocationNotes

DINNERMorrill Hall and Sage HallOption on dining halls depending on meal preference (25 person per hall)

7:00 PM- 8:00 PMLocation

Activity Session: Leadership Race, Local Sustainable Groups from IthacaYale/Princeton


Speaker Session: William McDonoughAmphitheaterGreen Architecture

10:00 PM- 12:30 AMLocationNotes

Optional Social Activity -The NinesCollegetownOpen until 1 AM with live music playing periodically

Wednesday April 7th

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Schedule of Events

Thursday April 8th


BREAKFASTDay Hall


Wrap up/Debrief: Kayla Inanc, Ryan Gilpatrick, Alex SilvermanAmphitheatre

11:00 AMLocation

Check OutDay Hall

11:15 AM Charter Bus Departs for Syracuse Airport

11:15 AM Shuttle Bus Departs for Ithaca Airport

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Retreat Sessions

Speaker Session:General

OrientationSavitz will explain sustainability and the impact it is having on both small and large businesses. He presents the business case for finding the “sweet spot,” where business needs intersect with those of society and the environment. He will explain how well known companies are implementing efficient sustainable practices, while providing some tools on how other businesses can go green as well.

Andrew Savitz

• 20 years of experience assisting corporations in becoming leaders in sustainability and environmental performance and reporting. In 2005 he opened a consulting firm to help companies implement and perform in these areas.

• Author of The Triple Bottom Line: How the Best Run Companies are Achieving Economic Social, and Environmental Success - and How You Can Too.

John Hopkins University magazine says, "When Andrew Savitz was at John Hopkins, he wanted to save the world. Now he's trying to help companies make more money - and also save the world."

Location: AmphitheaterTime: Tues. 6:45 - 8 PM

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Retreat Sessions

Speaker Session:Green

ArchitectureDrawing from his experience with starting William McDonough and Partners, McDonough will be speaking about developments in sustainable construction and architecture. McDonough’s innovative work is already changing the future of environmentally-friendly architecture. He incorporated his global perspective through planning socially responsible projects abroad. His perspectives demonstrate how businesses can make small architectural changes that advance sustainability and environmental efficiency.

William McDonoug

h

• Architect, designer, and author known for his work in sustainability• Founder of William McDonough and Partners, Architecture and Community Design, an internationally recognized design firm practicing ecologically, socially, and economically responsible architecture and planning• His practices focus on industrial networks for more efficient means of production and green technology

Named “Hero for the Planet” by TIME Magazine in 1999

Location: AmphitheaterTime: Wed. 8 - 9:15 PM

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Retreat Sessions

Speaker Session:Social

ResponsibilityCEO and founder of the marketing agency Clownfish, Nieto has a background in socially and environmentally responsible business practices. As a direct focus of her agency, Nieto will discuss the importance of several levels of social responsibility. This speaker presentation will tie in the importance and purpose of sustainability, goal creation, and trust building as presented in the activities prior to this session. She will be joining us via teleconference.

Diana Verde Neito

• CEO and founder of Clownfish, an Innovative Communications Consulting Agency, focused on socially and environmentally responsible business transformation and implementation.

• Her dedication to sustainability and her work ethic have earned her recognition by the UK's Green Awards foundation this year.“People, the planet and profit” are at the heart of her philosophy and the

heart of her company's goals.

Location: AmphitheaterTime: Wed. 12 - 12:30 PM

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Retreat Sessions

Speaker Session:Putting Sustainability to

Work

Time Magazine's “Hero of the Planet,” Denis Hayes will be discussing what we can do today as individuals to help our society. For our children’s future, what can we do to ensure a lively future? What can we do in our community and business practice to implement socially responsible activities into our daily lives? These are the questions that Denis Hayes will be answering and explaining.

Denis Hayes

• Coordinator for the first Earth Day• Environmental activist and proponent of solar power• Achievements: Jefferson Medal for Outstanding Public Service • Positions: Member of the National Wildlife Federation, the Natural Resources Council of America, the Global Environmental Facility of the World Bank, the inter faith Center for Corporate Responsibility, and the American Solar Energy Society

Location: AmphitheaterTime: Wed. 2:45-3:30pm

"Earth Day is for the environment what Martin Luther King Day is for civil rights … We know what to do. But can we summon the political will and courage to make it happen?“ – Denis Hayes

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Social Activities

Madeline’s

The Nines The Nines is an award-winning

pizza restaurant and bar in the Collegetown area. The Nines provides good food and a relaxing atmosphere and frequently features live music from local musicians.

Called “an extraordinary eating experience” by the Ithaca Times, Madeline’s is one of Ithaca’s highest rated restaurants and offers a diverse menu with exceptionally good desserts and pastries. Madeline’s also has a full bar with a wide variety of specialty drinks.

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Statler Hotel Information PageCornell University

Ithaca, NY

• Located close to the Ithaca Airport with shuttles to and from the hotel

•Assisted by Cornell University’s School of Hotel Administration Students

“You will be welcomed by passionate, ambitious students from Cornell's world-renowned School of Hotel Administration, working alongside seasoned hospitality professionals. Delight in the upscale accommodations and service you would expect from a first-class hotel. Overlooking the gorgeous, rolling Finger Lakes countryside -- only minutes from colorful downtown Ithaca -- we offer university visitors, corporate travelers, and alumni an exquisite Cornell hotel experience.”- Statler Hotel

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Statler Hotel Information PageCornell University

Ithaca, NY

Choice of staying in a single, or a double with a fellow PRSA member

Room Options:a. Two Queen Beds ~ $250 / nightb. One Queen Bed ~ $250 / night

Rooms Include:•High speed internet access•27-inch TV with HBO•Four Seasons pillow top mattresses•Coffee maker with Wolfgang Puck Coffee and Harney International teas•Judith Jackson bath amenities

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The Statler Hotel Menu

Hors d’oeuvresDisplay of imported and domestic

cheesesAccented with fresh fruit and assorted

crackers

$150.00

Dinner: Night One

Option One: Bartles HallStarters:

Field greens and romaine lettucePepper rings, sliced cucumbers, mushrooms, grape tomatoes, and shaved

ParmesanCreamy herb ranch dressing and balsamic vinaigrette

New York apple and carrot slaw

Entrees:Chilled penne with sun-dried tomato, fresh basil, roasted pine nuts, and

Romano cheeseRoasted garlic and extra virgin olive oil

Peppercorn crusted sirloin of beefNatural juices and horseradish cream

Pan roasted Atlantic salmon

Soy-citrus vinaigretteRice croquettes

Smoked tomato sauce and shredded ParmesanHerb roasted new potatoes and pearl onions

Sides:

Sautéed vegetables with chive butterIthaca bakery dinner rolls and butter

Dessert:New York Cheesecake

Blueberry compote

Chocolate silk pie with whipped cream

Evening Brews:Freshly brewed dark roast

coffee, decaffeinated coffee, and Harney international teas

$31.50 per person

Option Two: Ives Hall

Starters:Garden fresh greens

Shaved fennel, red onion, sliced cucumber, and crumbled goat cheese

Citrus vinaigrette and blue cheese dressing

Domestic artisan cheeses

Seasonal fruit display

Chilled display of grilled eggplant, zucchini, yellow squash, and roasted peppers

Asparagus spears(seasonal), marinated olives, and Portobello mushroomsBalsamic lemon vinaigrette

Sliced top sirloin of beef

Served in a Madeira wine sauce

Pan seared mahi mahiServed with a ragout of slow poached artichokes,

oranges, and nicoise olives

Roasted breast of bistro chickenTarragon-apple cider sauce

Spinach, sweet pepper, and pine nut

quiche

Sides:Pan-roasted seasonal vegetable with fine

herbs

Buttery garlic smashed potatoes

Ithaca bakery dinner rolls and butter

Dessert: Apple pear frangipane tartChocolate swirl cheesecake

Chocolate sauce Evening Brews:

Freshly brewed dark roast coffee, decaffeinated coffee, and Harney

International teas

$33.50 per person

Dinner: Night One

Day Hall

Choice of Two Chilled JuicesOrange, grapefruit, apple, tomato, or cranberry

FruitsCut melon, sliced pineapple, oranges, and seasonal berries

Breads and PastriesHouse-baked breakfast breads, muffins, pastries, and Ithaca bakery bagels

Butter, fruit preserves, regular and light cream cheeses

Traditional Breakfasts Country fresh scrambled eggs

Roasted link sausage and crisp baconHash brown potatoes

Morning BrewsFreshly brewed dark roast coffee, decaffeinated coffee, and Harney international teas

Breakfast: Day Two

$15.50 per person

Lunch: Day Two

Option One: Stocking Hall

Garden GreensCucumbers, grape tomatoes, onions, carrot, and

croutons

Creamy ranch dressing and balsamic vinaigrette

Composed saladsGrilled chicken salad

Green grapes and almonds

Sweet and spicy dressing

Julienne of chilled marinated vegetables

Couscous, pine nut and currant salad

Seasonal fruit salad

Potato salad

Herb vinaigrette

Sandwich BarTurkey breast

Tuna salad

Hummus

Options: Sliced cheddar, provolone and swiss cheese

Lettuce, tomatoes, onions, and dill pickles

Dijon mustard and mayonnaise

Kaiser rolls, whole wheat and rye bread slices

Potato chips and pretzel twistsDessert

Chef’s cookie sampling

Chocolate brownie squares

BrewsFreshly brewed dark roast coffee, decaffeinated coffee,

and Harney International teas

$19.50 per person

Garden Greens:Tomatoes, bell peppers, radishes, celery, and

onionsServed with creamy ranch dressing and herb

vinaigrette, Ithaca bakery rolls, country biscuits, and butter

Soup:

Vegetarian chili with a variety of toppingsServed with sweet peppers, black olives, sour cream,

shredded cheddar cheese salsa and tortilla chips

Composed Salads:Poblano pepper potato salad

Three bean salad Both salads served with cole slaw

Hot Entrées:Marinated tofu and broccoli bake

Buffalo-spiced chicken filets

Served with bleu cheese dipping sauce, celery and carrot sticks

Sides:Cattleman’s BBQ Brisket

Kaiser Rolls

Dessert:

Pecan Pie Triangles Lemon Bars

Beverages:Freshly brewed dark roast coffee, decaffeinated coffee, and Harney

international teas

$20.50 per person

Lunch: Day Two

Option Two: Bailey Hall

Option One: Morril Hall

Appetizers:

Mesclun Greens

Pepper rings, sliced cucumbers, mushrooms, and grape tomatoes

Seasonal fruit salad

Tomato-cilantro salsa with blue corn chips

Grated carrot and sweet currant salad

Black bean and corn salad with cilantro

Jicama salad with shrimp and scallops

Entrées:

Grilled marinated chicken breastServed with braised fennel, hearts of palm and kalamata

olives

Red pepper roasted Mahi MahiServed with red jacket herb potatoes and sauteed seasonal

vegetables

Desserts:

Warm fruit cobbler with whipped cream

Chocolate mousse in chocolate cups

Evening Brews:

Freshly brewed dark roast coffee, decaffeinated coffee,

and Harney international teas

Dinner: Night Two

$31.50 per person

Appetizers

Caprese saladFresh mozzarella, tomatoes, arugula, romaine, and basil

Aged balsamic vinegar and extra virgin olive oil

Shrimp and penne pasta saladArtichokes, kalamata olives, capers, cherry tomatoes, and oregano

Display of grilled eggplant, zucchini, yellow squashRoasted peppers and red onions

Red wine shallot vinaigrette

Entrées

Spinach and cheese ravioliServed in tomato sauce touched with cream

Roasted sirloin stripServed in a forest mushroom sauce

Country roasted chickenDrizzled in a lemon-rosemary glaze

Pan-seared salmonServed in a lemon-rosemary glaze with cured tomatoes and ricotta

Dessert

Chocolate cannolis

Tiramisu

Evening Brews

Freshly brewed dark roast coffee, decaffeinated coffee,

and Harney international teas

$36.50 per person

Dinner: Night Two

Option Two: Sage Hall

Post Retreat Agenda

• Feedback surveys will be given to attendees and collected when they have been completed

• Access to a post retreat networking and open discussion board website will be granted to all attendees • Recognition letters and gift baskets will be sent to all speakers in the name of OrgCom Associates and the PRSA

•Post conference brochures, containing summarized material from the retreat, will be distributed to all attendees

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Retreat Sessions

Sustainable Business PracticesPresented by:Alex Silverman

Information Session

Location: AmphitheaterTime: Wed. 4:15 - 5:30 PM

This session will be conducted by a member of OrgCom Associates, and will be geared toward teaching attendees how they can bring sustainable business practices back to their organizations. We will address different ways that businesses can become more energy and resource efficient, as well as hold discussions on how these practices can be easily implemented into businesses, and how to manage these changes in an organization’s budget.

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Retreat Sessions

EthicsPresented by:Kayla Inanc

Information Session

Location: AmphitheaterTime: Wed. 1:30-2:30 AM

An important aspect to social responsibility is values, morals, and ethical responsibility within the workplace and the community. This session will observe ethics through case studies and simulations. The entire retreat group will split into 5-6 small groups. Each group will read, discuss, and chose the best way to handle their ethical dilemmas. Their decisions will be presented to the other groups, followed by a Q&A session. The session will conclude with a general discussion of ethics in the workplace and how it effects employees.

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Retreat Sessions

Ithaca Sustainable GroupsPresented by:Alex Silverman

Activity Session

Location: Yale/ PrincetonTime: Wed. 7:00 – 8:00 PM

In this session, attendees will learn about three different local Ithaca charities: Sciencecenter, Educate the Children-Nepal, and Cayuga Nature Center. Representatives from each charity will give a 10-minute presentation about the mission of their organization. The idea is to stress the importance of supporting charities and their work. Businesses can donate to charities that serve causes related to their business as well as others. This gives companies a good public image; as well as allowing them to work toward making a better society, which in turn supports their business.

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Retreat Sessions

The Leadership “Race”Presented by:Alex Silverman

Activity Session

Location: Yale / PrincetonTime: Wed. 7:00 – 8:00 PM

This is a twenty-minute information and activity session on the power of leading. Participants will compete in a leadership race. Each person will begin at the start line. The conductor of the session will read a statement, if it holds true to an individual; that person will take one step forward. The first person to reach the finish line wins the race and is the “ultimate leader.” The race is followed by a short debrief session analyzing the importance of this activity and what should be take from it

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Retreat Sessions

Speed NetworkingPresented by:Ryan Gilpatrick

Activity Session

Location: Yale / PrincetonTime: Tues. 8:00 – 9:00 PM

As one of our initial activities, this presents our guests with an opportunity to meet one another and build connections. All attendees will be broken up into three smaller groups and put in different conference rooms. The activity works like speed dating with half the participants stationary and the other half rotating every five minutes. A bell will sound to start and stop each individual session. During the five minutes participants will have discussions with each other (where they’re from, what they do, where they work, etc.). This activity is done for the purpose of networking and introducing attendees so everyone is more acquainted. 27

Retreat Sessions

Sustainable InventionPresented by:Ryan Gilpatrick

Activity Session

Location: Yale Princeton Pennsylvania

Time: Wed 10:00 - 11:45 AM

This activity gives PRSA members the opportunity to interact with one another on a more creative level. Using arts and crafts material provided by OrgCom Associates, participants will use the available materials to alter or recreate a usual office object to be more sustainably efficient. Participants will work in groups and pair communication skills with creativity to complete the object within a 10-minute time frame. The smallest, most over-looked objects can inspire creativity and be put to positive use.

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Retreat Sessions

Blindfold TrustPresented by:Ryan Gilpatrick

Activity Session

Location: Yale Princeton Pennsylvania

Time: Wed. 10 - 11:45 AM

Participants will split into groups of two and a blindfold will be distributed to each pair. Within each pair, partners will take turns wearing the blindfold and giving guidance. While one partner wears a blindfold the other will guide the blinded partner through a simple obstacle course using only verbal instructions. The dual purpose of this activity is to both build trust and demonstrate the importance of trust. The obstacle course will be handicapped accessible.

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Retreat Sessions

SMART GoalsPresented by:Ryan Gilpatrick

Activity Session

Location: YalePrincetonPennsylvania

Time: Wed. 10 - 11:45 AM

This brainstorming activity will allow participants to create goals based on the SMART guideline: Specific, Measurable, Attainable, Realistic, and Time frame. It’s a good strategy for businesses to use to break down the implementation of an idea. Both short term and long-term goals can be applied to any organization or workplace.

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APPENDIX

Retreat Evaluation: Please tell us how satisfied or dissatisfied you were with the following:

1. How satisfied were you with the location of the retreat? __ Very Satisfied __ Satisfied __ Dissatisfied __ Very dissatisfied

2. How satisfied were you with the retreat's materials provided? __ Very Satisfied __ Satisfied __ Dissatisfied __ Very dissatisfied

3. Overall, how satisfied were you with the speakers/presenters? __ Very Satisfied __ Satisfied __ Dissatisfied __ Very dissatisfied

4. Overall, how satisfied were you with the conference facilities? __ Very Satisfied __ Satisfied __ Dissatisfied __ Very dissatisfied

5. How many sessions did you attend? __ 1 __ 2-3 __ 4-5 __ 6-7 __ 8-9+

Your comments are appreciated, and will be

used to improve the services of OrgCom

Associates.

Retreat Evaluation (Continued)

Please tell us how satisfied or dissatisfied you were with the following: Your

comments are appreciated, and will be


Associates.

6. How did you feel about the length of the conference? __ Too long __ Just about right __ Too short 7. The content of the conference sessions was appropriate and informative __ Agree __ Disagree

8. The conference was well organized __ Agree __ Disagree

9. Conference staff was helpful and courteous__ Agree__ Disagree

10. What sessions would you like to see changed for future conferences? Why?

11. What aspects of the retreat did you like the most?

12. What aspects of the retreat did you like the least?

13. How many conferences of this kind do you attend annually?__ 1-2__ 2-4__ 4-6__ more than 6

Retreat Evaluation (Continued)

Please tell us how satisfied or dissatisfied you were with the following: Your

comments are appreciated, and will be


Associates.

14.Do you plan to attend this conference again next year? __ Yes __ No __ Maybe

15.Would you recommend this conference to others? __ Yes __ No

16.How would you rate this conference compared to other conferences of this type that you have attended? __ Outstanding __ Good __ Mediocre __ Bad __ Terrible

17.In what ways could this conference be improved?

Technology

The Final Layout