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Talk given at the South East Women in Business conference on Wednesday 16th September 2009
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Using Twitter & Facebook to improve
Sales
keith bohanna
3
4
Squaring that circle
•Stuff is bought by people•Who follow a decision making process
5
A.I.D.A
•Attention• Interest•Desire•Action
6
Date
✤Website
✤Blog
✤ Website - dinner party
✤ Blog
✤Website
✤Blog - BBQ
✤ Website
✤ Blog
✤ Facebook - McDonalds
✤Website
✤Blog
✤Twitter - popular cool cafe
✤Website
✤Blog
✤Linkedin - restaurant full of suits
✤spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
✤spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
✤spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
✤Lets have a look at twitter
✤http://twitter.com/AlbionsOven
✤http://twitter.com/kogibbq
✤https://twitter.com/DellOutletIE
Easy steps to using twitter
✤Go to www.twitter.com
✤Set up account
✤Search for others and follow them
✤Look through the followers/ing of the good ones
Active Listening
✤Start tweeting,
✤Start replying
✤Start answering questions
Uber-Users
✤Use software like Tweetdeck
✤Add themselves to directories (wefollow.com)
✤Monitor for certain phrases
✤www.tweetbeep.com emails you when a phrase or word is used
Facebook basics
✤ Starts with a personal account/profile
✤ Business can have a Page
✤ You can also set up a Group
Personal Profile
✤Build up your friends
Set up a Page
✤www.facebook.com/pages/create.php
✤ Import Logo
✤Photos, images
✤ If you have a blog - bring it in :-)
Blog to Facebook
Invite your friends to Fan you
Basics (again!)
✤You have Friends
✤Your page has Fans
✤You can ask your Friends to Fan
✤ If you start a group - it has members
Caring is sharing
➜✤ ➜
➜
Some Good Facebook pages
✤Puddleducks
✤Goods
✤Two Dames
✤Channelship
✤Simply Zesty
Other things you can do
✤Set up a group
✤Use FB to publicise an event
✤Run adverts on FB
Facebook Adverts
✤Targeted demographically
✤Similar to Google in terms of costs and daily limits etc
✤Worth experimenting with
✤http://www.facebook.com/advertising/
✤http://www.krishnade.com/blog/
✤http://www.simplyzesty.ie
✤http://www.mulley.ie/blog
✤ Irish Blog nominees: http://short.ie/listofblogs
✤ IIA Guide to social media: Members only but really good
✤Facebook Pages Guide: http://short.ie/facebookpages
✤Twitter: http://mashable.com/guidebook/twitter/
✤Simply Zesty social media guide
✤Allfacebook Pages Guide
✤keith@bohanna.com ; 086 2300702
✤keith.bohanna.com (blog)
✤www.keithbohanna.com (website)
✤www.twitter.com/keithbohanna
✤http://www.linkedin.com/in/keithbohanna
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