Putting Twitter and Facebook to work in your business

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Presentation at a Workforce Workshop at the Georgetown Chamber of Commerce. Texas.

Text of Putting Twitter and Facebook to work in your business

  • 1. Workforce Solutions Workshop Put Twitter and Facebook to Work for your Business!
    • June 3, 2010
  • Georgetown Chamber of Commerce

2. 3. 4. 5. 6. 7. Prior to Setting up Facebook

  • Who owns the personal page?
  • Who will take care of it?

8. Set up your Facebook Page 9. Set up your Facebook page 10. Set up your Facebook page 11. Set up your Facebook page 12. Set up your Facebook page 13. Set up your Facebook page 14. Set up your Facebook page 15. Set up your Facebook page 16. Personalize your page 17. Personalize your page 18. Personalize your page 19. Privacy 20. Privacy 21. Privacy 22. Privacy 23. Privacy 24. Privacy 25. Privacy 26. Privacy 27. Create your business page 27 http://www.facebook.com/pages/create.php 28. Create your business page 28 29. Create your business page 29 30. Navigating your pages 30 31. Find friends

  • Search
    • name
    • school
    • employer
  • Browse groups
  • Browse pages

31 32. Find fans

  • Invite your friends
  • Ask friends when youre out and about
  • Add a like box to your web site

32 33. Content: the conversation

  • Show your personality
  • Respond to fans quickly
  • Ask people their opinions
  • Never trash the competition
  • Promote fans
    • watch their news, publicly compliment
    • offer congratulations
    • offer opinions

33 34. Content: the marketing angle

  • Offer Facebook exclusive offers
    • Come in today and say the secret word and get a free cupcake
    • Facebook Friday let us know youre a fan on Friday and get a free tshirt
  • Ask for feedback
    • Which of these 3 menu items should we add?
    • How can we improve your experience?

34 35. Prior to Setting up

  • Selecting a Name
  • Profile picture
  • Profile statement
  • Website link

36. Lets go do it 37. 38. Twitter Guidelines

  • Fill out your bio
  • Link to your website, even if the best you can do is Linkedin or Facebook
  • Upload an avatar - picture is best
  • Be honest, but not too specific, about your location
  • Pay attention - watch the conversations before you jump in
  • Look for opportunities to answer questions and offer information
  • Don't brag about how many followers you have
  • Don't ask for followers
  • Don't publicly thank every new follower. DM is ok, as long as it's not automated, and has some real content.
  • Make sure your @ replies have content, so others can make sense of them, e.g., Rather than "Agreed", say "Agreed, I'm going to miss #LOST too
  • Don't retweet yourself
  • #Don't #hashtag #every #word

39. Some More for Twitter

  • Our sample Tweet
  • Wow. Excellent summary of the story of#LOSTfrom one of the writershttp://bit.ly/93M1Yn
  • d @JulieGomoll - so did you like the ending?
    • Only JulieGomoll will see this@JulieGomoll Great summary - thanks!
    • Only people following you *and* @JulieGomoll can see this reply
    • If you want all your followers to see your reply, simply put something before the @. Most common is a period: .@JulieGomoll Great summary - thanks!
  • RT @JulieGomoll Wow. Excellent summary of the story of#LOSTfrom one of the writershttp://bit.ly/93M1Yn
    • Everyone can see this

40. Continued

  • The writers of#LOSTdid a great summaryhttp://bit.ly/93M1Yn (via @JulieGomoll)
    • You're using @JulieGomoll's link, but your own words
    • (via @JulieGomoll is also fine)
    • If you've edited a Tweet, it's not a Retweet, it's a via
    • If anyone does a search on #LOST, these tweets will be in the results
  • HT = Hat Tip
    • You want to credit someone with a tip or a lead, but it wasn't in a Tweet
    • The tacos are indeed out of this world at Taco Deli (HT @JulieGomoll)
  • OH = Overheard
    • OH at the drive thru: "No, you can't have 42 apple pies." Wonder if it's an inventory issue or a rule.
  • FTW - For The Win!

41. And just a few other things

  • What in the world do you tweet about?
  • How often should you tweet?
  • Find a Twitter client you like
    • 19 Twitter Desktop Apps Compared
    • http://mashable.com/2009/06/27/twitter-desktop-apps/
  • Who do I follow to start with?
  • Lets start using #gtowntx

42. Questions?