Presentation at a Workforce Workshop at the Georgetown Chamber of Commerce. Texas.
Text of Putting Twitter and Facebook to work in your business
1. Workforce Solutions Workshop Put Twitter and Facebook to Work for your Business!
June 3, 2010
Georgetown Chamber of Commerce
2. 3. 4. 5. 6. 7. Prior to Setting up Facebook
Who owns the personal page?
Who will take care of it?
8. Set up your Facebook Page 9. Set up your Facebook page 10. Set up your Facebook page 11. Set up your Facebook page 12. Set up your Facebook page 13. Set up your Facebook page 14. Set up your Facebook page 15. Set up your Facebook page 16. Personalize your page 17. Personalize your page 18. Personalize your page 19. Privacy 20. Privacy 21. Privacy 22. Privacy 23. Privacy 24. Privacy 25. Privacy 26. Privacy 27. Create your business page 27 http://www.facebook.com/pages/create.php 28. Create your business page 28 29. Create your business page 29 30. Navigating your pages 30 31. Find friends
31 32. Find fans
Invite your friends
Ask friends when youre out and about
Add a like box to your web site
32 33. Content: the conversation
Show your personality
Respond to fans quickly
Ask people their opinions
Never trash the competition
watch their news, publicly compliment
33 34. Content: the marketing angle
Offer Facebook exclusive offers
Come in today and say the secret word and get a free cupcake
Facebook Friday let us know youre a fan on Friday and get a free tshirt
Ask for feedback
Which of these 3 menu items should we add?
How can we improve your experience?
34 35. Prior to Setting up
Selecting a Name
36. Lets go do it 37. 38. Twitter Guidelines
Fill out your bio
Link to your website, even if the best you can do is Linkedin or Facebook
Upload an avatar - picture is best
Be honest, but not too specific, about your location
Pay attention - watch the conversations before you jump in
Look for opportunities to answer questions and offer information
Don't brag about how many followers you have
Don't ask for followers
Don't publicly thank every new follower. DM is ok, as long as it's not automated, and has some real content.
Make sure your @ replies have content, so others can make sense of them, e.g., Rather than "Agreed", say "Agreed, I'm going to miss #LOST too
Don't retweet yourself
#Don't #hashtag #every #word
39. Some More for Twitter
Our sample Tweet
Wow. Excellent summary of the story of#LOSTfrom one of the writershttp://bit.ly/93M1Yn
d @JulieGomoll - so did you like the ending?
Only JulieGomoll will see this@JulieGomoll Great summary - thanks!
Only people following you *and* @JulieGomoll can see this reply
If you want all your followers to see your reply, simply put something before the @. Most common is a period: .@JulieGomoll Great summary - thanks!
RT @JulieGomoll Wow. Excellent summary of the story of#LOSTfrom one of the writershttp://bit.ly/93M1Yn
Everyone can see this
The writers of#LOSTdid a great summaryhttp://bit.ly/93M1Yn (via @JulieGomoll)
You're using @JulieGomoll's link, but your own words
(via @JulieGomoll is also fine)
If you've edited a Tweet, it's not a Retweet, it's a via
If anyone does a search on #LOST, these tweets will be in the results
HT = Hat Tip
You want to credit someone with a tip or a lead, but it wasn't in a Tweet
The tacos are indeed out of this world at Taco Deli (HT @JulieGomoll)
OH = Overheard
OH at the drive thru: "No, you can't have 42 apple pies." Wonder if it's an inventory issue or a rule.