Engaging citizens in a Digital World
Preview:
DESCRIPTION
Findings from the 2012 CivicPlus Digital CItizen Engagement Survey
Citation preview
- 1. Findings of the 2012 CivicPlus Digital Citizen Engagement
Survey
- 2. Over the course of six weeks, CivicPlussurveyed more than
1,200 Internet-usingcitizens across the United States and
Canada.CivicPlus Digital Citizen Survey asked citizensabout the
functionality of their local governmentwebsite as well as the types
of functionality theywould like to see offered.
- 3. OUTLINEI. Trends in Digital GovernmentII. What Citizens
WantIII. Key Survey ObjectivesIV. Survey ResultsV. Questions
- 4. 82% of internet users looked for information orcompleted a
transaction on a government website within the last 12 months
- 5. TRENDS IN DIGITAL GOVERNMENTUntil now, innovative and
cutting-edge were not words that were used to describe
governmentNotorious for being behind the times, government spent
the last five years playing catch up
- 6. WHAT CITIZENS WANTToday, government has begun
revolutionizing how citizens and government interactBut before this
revolution can happen, government must first answer one critical
question: What do citizens want?
- 7. What information, tools andservices do citizens want to see
ongovernment websites?
- 8. WHAT CITIZENS WANTTo find out, we went straight to the
source: CITIZENSIn the 2012 Digital Citizen Engagement Survey, we
asked 1,269 citizens what they want and expect from digital
government
- 9. KEY SURVEY OBJECTIVESAssess the current state of digital
interaction between citizens and governmentsGauge interest and
assess the likelihood of citizens to use a government website for
online government transactions and interaction Translation: Find
out what they want!
- 10. Here are just a few of the things we found out
- 11. Top 3 Reasons Citizens Visit Government
Websites800700600500400300200100 0 Read newsletters or
announcements View community calendar Access minutes or
agendas
- 12. 81.5% of citizens would likely fill out and submit
forms71.6% of citizens would likely pay for community services
- 13. If made available, what items would citizens most likely
use a government website to pay for? Registration Fees 61% Permits
58% Utility Bills 53% Tickets or Fines 48%Information Requests
44%
- 14. If made available, what social media platforms would
citizens most likely use to follow government? Facebook 57.5%
Google+ 16.1% Twitter 14.7%
- 15. What functionality would citizens most likely use, if
offered on a Government website?Submit requests or concerns 47% Pay
bills or fees 46% Register for events 42%Apply for licenses or
permits 41% Provide input on municipal 40% Reserve facilities 30%
Pay parking tickets or fines 27% Browse business listings 26%
Search for municipal jobs 23% Read blogs 22% View streaming
meetings 24% View recorded meetings 23% Download mobile apps
16%
- 16. So, do you have what your citizens want?Go to
www.digitalcommunityengagement.com and take the 6 Stages of Digital
Community Engagement Assessment to find out!
- 17. QUESTIONS? Michael Ashford, CivicPlus Director of Marketing
ashford@civicplus.com @AshfordCP