Lecture 2, Sports PR, 8.30.16

Sport PRLecture: 8.30.16

University of CincinnatiBy Jackie Reau

Editing Quiz

Collaboration is Key in PR

Collaboration is Key in PR

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Public Relations Planning

Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game

Public Relations Planning

Target Audiences *internal and external

Public Relations Planning

Key Messages for Each Audience*Call-to-action to motivate desired behavior

-Buy tickets today by 5 p.m.

Public Relations Planning

Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations

Public Relations Planning

Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval

-Jackie Reau-Finalize budget for February 16 media preview

-Jackie Reau

Public Relations Planning

Budget*Media Preview

-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40

Total: $890

Public Relations Planning

Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value

Public Relations Plan: In-Class Exercise

Objective:Sell 1,000 tickets to a UC women’s soccer game

Public Relations Plan: In-Class Exercise

Objective:Sell 1,000 tickets to a UC women’s soccer game

FC Cincinnati VIP event

• FC Cincinnati Meet & Greet session with our players at Nippert Stadium on Tuesday, September 6th, 6-7:30 pm, just in time to catch the end of practice.

• After training, players will be available for autographs and pictures

• West concourse between sections 118-124. 

Assignment at Event• Objective of the event• Target audience • Key messages• Three initiatives to reach the objective• Three items in which money was spent• How would you measure it?