Sports PR Lecture 9/1/15

Sport PRLecture: 9.1.15

University of CincinnatiBy Jackie Reau

Editing Quiz

Collaboration is Key in PR

Collaboration is Key in PR

Public Relations Planning

Objective Target Audiences (internal and external)Key Messages for Each AudienceTacticsTimeline of Activity/Responsible StaffBudgetMeasurement

Public Relations Planning

Objective *Tie objective(s) to a business initiative, i.e. sell 1,000 tickets to the Pink Ribbon game

Public Relations Planning

Target Audiences *internal and external

Public Relations Planning

Key Messages for Each Audience*Call-to-action to motivate desired behavior

-Buy tickets today by 5 p.m.

Public Relations Planning

Tactics*Press release*Media event/press conference*Digital communications (email, social media, website, SEO)*Special event*Grassroots effort*Community relations

Public Relations Planning

Timeline of Activity/Responsible Staff*Week of February 2-Draft press release for approval

-Jackie Reau-Finalize budget for February 16 media preview

-Jackie Reau

Public Relations Planning

Budget*Media Preview

-Food and beverage: $250-Media Guides: $100-A/V: $500-Postage for invitations: $40

Total: $890

Public Relations Planning

Measurement*Tied to business objectives-# of tickets sold-Attendance at event-Media impressions/earned media value

Public Relations Plan: In-Class Exercise

Objective:Sell 1,000 tickets to a UC women’s soccer game

Press Release AssignmentDue in Class: September 15

Details for the press releaseWHO: University of Cincinnati Coach Mick CroninWHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters CincinnatiWHEN: November 10 before the UC vs. Pittsburgh men’s basketball gameWHERE: Fifth Third Bank Arena*Add a quote from Coach, BBBS rep or NCAA rep

Other helpful hints*Add your name, email and phone as contact*Use Cincinnati as your dateline*Write a headline*Provide a call to action (How to buy tickets to the game)*Proof read

Current Event Quizzes

In-Class Press Release Assignment

*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions

*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee