Linkedin & other professional networks

LINKEDIN & OTHER PROFESSIONAL NETWORKS

New Rules to Networking Online

About the Presenter

Chris Drinkut

Social Media Strategist with netSpray.com

2 years experience

201 LinkedIn Connections

600+ Twitter followers

Social Media Strategist

Today’s Agenda

Today’s Online Networks

Today, more than 900 million people are accessible through social networks.

Hiring is happening here. Having a good presence, or the right presence is of utmost importance.

http://www.i-policy.org/2010/04/940-million-people-are-part-of-social-networks.html

Why it Matters

Benefits to a solid professional network

Today’s Online Networks

eMarketer: http://www.emarketer-insight.com/Article.aspx?R=1007725

Today, more than ever, we need to act more like networks.

Act More Like Networks

LINKEDIN

The Business Suit of Social Networks

Networking on LinkedIn

What is LinkedIn?

Networking on LinkedIn

What is LinkedIn? The World’s LARGEST professional network Online network with more than 70 million

users in 200 countries. A new member joins LinkedIn

approximately every second, and about half of our members are outside the U.S.

http://press.linkedin.com/about

Networking on LinkedIn

Benefits of Using LinkedIn… As an owner…

Find Client Leads Find Employees Join Groups & Find

Events Get

Recommendations New Business

Connections

Benefits of Using LinkedIn… As an employee…

Find Jobs Be Introduced Find Services Find Organizations Event Market Yourself Network

Networking on LinkedIn

Things to do at LinkedIn Create a Professional Profile Add Contacts: Cultivate Your Professional

Network Create & Request Professional

Recommendations Join &/or Start Groups Ask & Answer Specialty Questions Find & Place Job Postings

Networking on LinkedIn

Fill in your profile Market yourself

Picture Summary Specialties Positions Education Website(s) Groups

Networking on LinkedIn

Build your network by finding connections.

Networking on LinkedIn

Make & Request Work Related Recommendations

Networking on LinkedIn

Join: Alumni Corporate Conference Networking Non-Profit Professional & Other Groups

Networking on LinkedIn

Converse and make connections Share news Post and Find Jobs

Networking on LinkedIn

Ask & Answer

Find specialists

Market Yourself

Networking on LinkedIn

Share Links & Streams Connect with Twitter Comment Check

Updates Co. Updates Recommendations Recently Connected Photos, etc.

Networking on LinkedIn

Follow Companies Get insider info. New Hires Recent

Departures Jobs Posted Promotions &

Changes

Networking on LinkedIn

Post Jobs Find Jobs

By industry By location Experience Function Time posted

Networking on LinkedIn

Find Events Local professional As host As attendee

Networking on LinkedIn

Recap & Summarize Cultivate Your Professional Network

Create a Profile Join Groups Find Events

Follow Companies Follow Colleagues Recommendations

OTHER PROFESSIONAL NETWORKS

Other Professional Networks

Slideshare

Other Professional Networks

Plaxo Address book Social Network

Founded in 2002 Over 20 mill users Owned by Comcast

Other Professional Networks

Spotlight Portfolios

Branding Network Widgets

NETWORKING BASICS

Making the Most of Each Opportunity

Networking: Basic Principles

Things to do in networking…. Know the organizer Offer assistance Be polite Smile Meet the influencers Meet the new comers Follow up

Networking: Basic Principles

Things to do in networking…. Find new events Introduce a new person Relate Invest time in your networks Establish a routine Share the workload Invest in relationships that work

Networking: Basic Principles

Things to do in networking…. Manage your notifications Keep up with policies and new

developments Avoid random or open-ended outreach

Networking: Basic Principles

Things not to do… Spread yourself to thin Perform random, or open-ended outreach Be stiff Remain Invisible Leave it online

Networking: Basic Principles

"Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.“

 --Margaret Mead

QUESTIONS? LinkedIn & Other Professional Networks

About the Presenter

Chris Drinkut

Let’s Network!

On LinkedIn:

Chris Drinkut

On twitter:

@ChrisDrinkut

Social Media Strategist

THANK YOU

By Christopher Drinkut