Overview of LinkedIn for Certified Public Accountants
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1. LinkedIn & Your Personal-Professional BrandRaleigh,
NC
2. For Additional Social Media Coaching, Presentations and
Trainingplease visit Mitch Miles and the26.2 Group at the
following336.303.0262@mitchmiles - Twitterwww.mitchmiles262.com -
WebLinkedIn.com/in/mitchmiles [email protected] - Web 3.
4. Mitch Miles Social Media TrainingThe 26.2 Group 5. Our Roadmap
Develop Your Personal Brand & Profile Personal Branding What Is
LinkedIn Why LinkedIn Professional Profile 6.
SSSSoooocccciiiiaaaallll MMMMeeeeddddiiiiaaaa iiiinnnn
22220000111133330 0 0 01 0012345
0000000111111222222333333444444555555666666777777888888999999 Hours
Minutes Seconds 7. 168 millionemails are sent 8. REMEMBERto take
Social Media (LINKEDIN) 1 mile at a time 9.
http://www.slideshare.net/gothe262 10. You donut get a 2nd chanceto
make a 1st imprezzion 11. 2nd Impressions 12. 1st Impression is
online 13. Your social profile isNOTwhat You sayIt is whatSAY! 14.
You Need A Google Accountwww.google.com 15. Search EngineGoogle
Alerts 16. Example: Google Alert 17. ACTIVITY: Google Yourself 18.
WHY 19. IS 20. LinkedIns mission is connectingthe world's
professionals to makethem more productive andsuccessful. 21. for
BusinessProfessionals. #1Social Networking Site 22. WHY? 23. 2 NEW
MEMBERS JOINLINKEDIN EVERY SECOND. 24. 220+ Million Membersin200+
Countries 25. Over 2 MILLION COMPANYPROFILES ON LINKEDIN. 26.
DOESWORK 27. 1st Degree personal,immediate network. 2nd Degree
connectedto at least one memberof your 1st degree tointroduce you.
3rd Degree connectedto at least one memberof your 2nd
degreeconnection. 28. Top Priorities1. Importance of Your Personal
Brand2. Complete Your Personal Profile3. Grow Your Personal
Network4. Join Industry/Alumni/Professional Groups5. Participate in
Groups/Discussions6. Skills & Expertise7. Seek Introductions8.
Gather Recommendations 29. Top Priorities1. Importance of Your
Personal Brand2. Complete Your Personal Profile3. Grow Your
Personal Network4. Join Industry/Alumni/Professional Groups5.
Participate in Groups/Discussions6. Skills & Expertise7. Seek
Introductions8. Gather Recommendations 30. Personal Brand Defined
stimulates a meaningful emotional responsein another person or
audience about thequalities or values for which that person stands.
What are the emotions he or she evokes? What are the values and
qualities that come tomind when you think of that person? 31. The
single most important step in buildingan effective Personal Brand
is accepting thatwhat you think of yourself is nearly
irrelevant:Branding is all about what others think.22 Immutable
Laws of BrandingAl and Laura Ries 32. reserving a word or phrase in
the mind of another.Steps to determine your Personal
Brand1.Identify the emotion you want to evoke in your
audience.2.Identify the word or phrase that reflects that emotion
you wantothers to associate with you.3.You must consistently engage
in intentional behavior thatpromotes and reinforces the word or
phrase you have chosen.22 Immutable Laws of BrandingAl and Laura
Ries 33. Personal Brand Defined stimulates a meaningful emotional
responsein another person or audience about thequalities or values
for which that person stands. What are the emotions he or she
evokes? What are the values and qualities that come tomind when you
think of that person? 34. my ONE word/phraseisENCOURAGE, TO
ENCOURAGEAm I Encouraging?Would this Encourage or Discourage?Do I
bring a smile or a frown when I am around others?Praising or
Putting Down?Is my tone Kind or Mean? 35. 22 Immutable Laws of
BrandingAl and Laura RiesPersonal Brand Exercise1.Identify the
emotion you want to evoke in your audience.2.Identify the word or
phrase that reflects that emotion you wantothers to associate with
you.3.You must consistently engage in intentional behavior
thatpromotes and reinforces the word or phrase you have chosen. 36.
Companies andIndividuals HIRE, workwith others they LikeTrusthave a
connection/bond with 37. If Individuals and Companies hireand work
with people they like, trustand connect with, keep in mind
thefollowing when making an impression onLinkedIn 38. You dont get
a second chanceto make a first impression 39. Past = 1st
ImpressionToday = 2nd Impression 40. Today = 1st Impression 41.
NOTarewhat You Sayits whatSAY ! 42. NOTarewhat You Sayits whatSAY !
43. Search EngineGoogle Alerts 44. Example: Google Alert 45. 100%
Profile 46. Keep your sleeves on No full body shots Show your
entire face 47. No AvatarsNo SunglassesAlways Smile! 48. Please NO
49. 100% Profile 50. I help X do Y so that Z. 51. I help
individuals and brands toshare their story with specificaudiences
so that relationships arebuilt, strategic partnerships arecreated
and revenues areincreased. 52. 100% Profile 53. 2 Keys 4 LinkedIn
Success1. Keywords, Skills & Expertise2. List (Connections) 54.
Whos on YOUR list? 55. Building YOUR List (LinkedInNetwork) Upload
Contacts from your emailprovider. Connect with (new/old) colleagues
andclassmates. 56. 57. JUSTJUMP IN 58.
http://www.slideshare.net/gothe262 59. LIVE 60. For Additional
Social Media Coaching,please visit Mitch Miles and the26.2 Group at
the following336.303.0262@mitchmiles - Twitterwww.mitchmiles262.com
- WebLinkedIn.com/in/mitchmiles [email protected] - Web
61.
